{"id":327828,"date":"2010-02-16T16:21:29","date_gmt":"2010-02-16T21:21:29","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a8a823f7970b"},"modified":"2010-02-16T16:21:46","modified_gmt":"2010-02-16T21:21:46","slug":"vitaminwater-turning-bus-shelters-into-ski-lifts-out-in-vancouver","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/327828","title":{"rendered":"Vitaminwater turning bus shelters into ski lifts out in Vancouver"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/02\/vitaminwater-turning-bus-shelters-into-ski-lifts-out-in-vancouver.html\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Vwater\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a8a81ea8970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a8a81ea8970b-580wi\" style=\"width: 560px;\"><\/img><\/a> <\/p>\n<p>Speaking of Vitaminwater, Cleveland-based ad agency Brokaw is giving the brand&#8217;s Winter Olympics creative a 3-D aspect with this bus shelter in downtown Vancouver. The company transformed the shelter into a ski lift, a move that recalls a stunt that Venture Communications pulled <a href=\"http:\/\/www.flickr.com\/photos\/venturecommunications\/\" >on behalf of Ski Alberta<\/a> in 2008. Other ads in the campaign highlight Olympic athletes in Vitaminwater&#8217;s typically jocular style. &quot;Don&#8217;t try challenging Michael Lambert,&quot; reads one, referring to the Canadian snowboarder. &quot;You&#8217;ll lose. Even in your imagination.&quot;<\/p>\n<p>\u2014Posted by Todd Wasserman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speaking of Vitaminwater, Cleveland-based ad agency Brokaw is giving the brand&#8217;s Winter Olympics creative a 3-D aspect with this bus shelter in downtown Vancouver. The company transformed the shelter into a ski lift, a move that recalls a stunt that Venture Communications pulled on behalf of Ski Alberta in 2008. Other ads in the campaign [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-327828","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/327828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=327828"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/327828\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=327828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=327828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=327828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}