Oxfam is set to grab a slice of the multi-million pound online price comparison industry, with the launch of a new website which will ring fence at least two thirds of its entire revenue for the charity.<\/p>\n
Compare for Good<\/a>, launched today by Oxfam supporter Joan Collins, is a price comparison website with a difference.\u00a0 It allows customers to save money by finding the most competitive deal on a range of financial products and services, while raising valuable funds for Oxfam.\u00a0 It is the first time a not-for-profit organisation has entered the price comparison market and comes at a crucial time when consumers have less money to spare for charity.<\/p>\n Joan Collins said: “You only need to look at disasters like Haiti to realise how much help charities need on an on-going basis.\u00a0 Compare for Good is a win-win opportunity for people to save themselves money while raising money for charity.”<\/p>\n There has been a boom in the online price comparison sector in recent years, with adverts for leading websites regularly fighting for attention on our screens.\u00a0 The commission paid to these websites by product and service providers is worth more then a billion pounds a year* with more than six million people logging on to them every month.<\/p>\n Entrepreneur Ivan Massow, known for his groundbreaking insurance services for gay men and people with HIV in the 1990s, developed Compare for Good.\u00a0 He saw an opportunity to direct some of the profits from this lucrative market to good causes and create a sustainable channel of income for charity.<\/p>\n Ivan Massow, managing director of Compare for Good, said: <\/strong>“Compare for Good is a unique way of raising money for charity on a long-term basis. I think this can be the next big thing and has the potential to raise millions of pounds for Oxfam while offering consumers the chance to find a bargain.”<\/p>\n As with other price comparison sites, Compare for Good customers can expect to save \u00a3150 or more on products such as car insurance or utilities bills.\u00a0 The commission earned by the site each time can be worth hundreds and sometimes thousands of pounds, of which over two thirds goes directly to Oxfam.<\/p>\n Cathy Ferrier, Oxfam’s director of fundraising, said: <\/strong>“We’re always looking for innovative ways to raise money for our lifesaving work, especially during difficult economic times when the public find it harder to spare money for charity.\u00a0 This website means people can support Oxfam even when money is tight.”<\/p>\n Compare for Good is powered by beatthatquote.com and offers price comparison services and advice on a range of financial products, from insurance, loans and credit cards to gas, electricity or travel.\u00a0 The service is completely free for customers with no obligation.\u00a0 The website ring fences a minimum of two thirds of its entire revenue for Oxfam with the remainder of the income being used for running and administration costs.<\/p>\n Visit the website at www.compareforgood.com<\/a><\/p>\n Notes to Editor:<\/span><\/p>\n * BBC Online, December 2008 http:\/\/news.bbc.co.uk\/1\/hi\/business\/7766798.stm<\/a> <\/em><\/p>\n A photocall<\/strong> with Joan Collins to launch Compare for Good is being held at 11am on Tuesday 16 February 2010 at The Cinnamon Club, The Old Westminster Library, 30-32 Great Smith Street, London, SW1P 3BU.<\/p>\n For interviews<\/strong> with Joan Collins, Ivan Massow or Cathy Ferrier or for further information please contact:<\/p>\n Leona Everitt, Oxfam Press Office on +44 (0)1865 472237 \/ +44 (0)7827 957337 \/ leveritt@oxfam.org.uk<\/a><\/p>\n Emanuele Palladino, JAM on +44 (0)207 269 7921 \/ +44 (0)7507 632508 \/ emanuelep@jamagency.co.uk<\/a><\/p>\nEnds<\/h5>\n