{"id":329125,"date":"2010-02-17T00:35:25","date_gmt":"2010-02-17T05:35:25","guid":{"rendered":"http:\/\/globalvoicesonline.org\/?p=121921"},"modified":"2010-02-17T00:35:25","modified_gmt":"2010-02-17T05:35:25","slug":"russia-when-politicians-go-online","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/329125","title":{"rendered":"Russia: When Politicians Go Online"},"content":{"rendered":"

Censorship and prosecution against oppositional bloggers are not the only possible threats to the blogosphere and social media in Russia. The active usage of blogosphere as an instrument of political promotion and governmental PR may significantly weaken the trust of public in social media and damage credibility of blogs as sources of independent information.<\/p>\n

The wide discussion that questioned the place of blogs in Russia has begun when a governor of Kirovsk region Nikita Belyh wrote<\/a> [RUS] in his blog that he declined an offer from a Russian\u00a0PR agency to develop and promote his online diary:<\/p>\n

\n

\u0412 \u043c\u043e\u044e \u043f\u0440\u0435\u0441\u0441-\u0441\u043b\u0443\u0436\u0431\u0443 \u043e\u0434\u043d\u0430 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0430\u044f PR-\u043a\u043e\u043d\u0442\u043e\u0440\u0430 \u043f\u0440\u0438\u0441\u043b\u0430\u043b\u0430 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0438 \u0432\u0435\u0434\u0435\u043d\u0438\u044e \u0431\u043b\u043e\u0433\u0430 \u0433\u0443\u0431\u0435\u0440\u043d\u0430\u0442\u043e\u0440\u0430. \u0422\u043e \u0435\u0441\u0442\u044c \u043c\u043e\u0435\u0433\u043e \u0431\u043b\u043e\u0433\u0430. \u041d\u0435 \u0443\u0434\u0435\u0440\u0436\u0443\u0441\u044c \u0438 \u043f\u0440\u043e\u0446\u0438\u0442\u0438\u0440\u0443\u044e \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u044b\u0435 \u043c\u0435\u0441\u0442\u0430: \u00ab\u041d\u0430 \u0434\u0435\u043a\u0430\u0431\u0440\u044c\u0441\u043a\u043e\u043c \u0413\u043e\u0441\u0441\u043e\u0432\u0435\u0442\u0435, \u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d\u043d\u043e\u043c “\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u043c\u0443 \u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443”, \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u0430\u043b \u043f\u043e\u043d\u044f\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u044f\u043c \u0433\u043e\u0441\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440, \u0447\u0442\u043e \u0432 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0435\u043c \u0431\u0443\u0434\u0443\u0449\u0435\u043c \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0435\u044f\u0442\u0435\u043b\u0438, \u043d\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043d\u0430 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u0435 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0435, \u043d\u0435 \u0431\u0443\u0434\u0443\u0442 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u043a\u0430\u043a \u0441\u0435\u0440\u044c\u0435\u0437\u043d\u044b\u0435 \u043f\u0440\u0435\u0442\u0435\u043d\u0434\u0435\u043d\u0442\u044b \u043d\u0430 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438\u00bb, \u00ab\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0443 \u0412\u0430\u0441 \u0435\u0441\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0430\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043e\u0441\u0432\u0435\u0449\u0435\u043d\u0438\u044f \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u0413\u0443\u0431\u0435\u0440\u043d\u0430\u0442\u043e\u0440\u0430, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u043e\u0439 <\/em>livejournal<\/em>.com<\/em>, \u0442\u0435\u043c \u0441\u0430\u043c\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0440\u043e\u0441\u0442\u0443 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u0430 \u0438 \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u043a \u0413\u0443\u0431\u0435\u0440\u043d\u0430\u0442\u043e\u0440\u0443 \u041a\u0438\u0440\u043e\u0432\u0441\u043a\u043e\u0439 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u041d\u0438\u043a\u0438\u0442\u0435 \u042e\u0440\u044c\u0435\u0432\u0438\u0447\u0443 \u0411\u0435\u043b\u044b\u0445\u00bb<\/em>.\u201c<\/p>\n<\/blockquote>\n

My press office got a commercial offer from a well-know PR firm that offered to develop and manage a governor\u2019s blog. It means my blog. I can\u2019t deter from quoting some selected parts of this offer: \u201cIn December 2009, at the governmental council meeting that was dedicated to electronic government, the president actually sent a message to the governmental officials saying that those politicians who won\u2019t have permanent presence on the Internet won\u2019t be treated as candidates for high-rank positions. <\u2026> Today, \u00a0you have a unique opportunity to raise the coverage of the activities of the governor\u2019s administration to a new level and consequently contribute to the growth of trust in Kirovsk region governor Nikita Yureivich Belyh. It can be done with the Livejournal.com platform.\u201d<\/div>\n

The full text of the offer, which was also published in Belyh\u2019s blog<\/a> [RUS], included the prices for development and management of a blog. It costs 163,000\u00a0 rubles (approx. $5,500) to set up a blog. And it costs 84,000 rubles (approx. $3,000) to manage the blog. The promotion will cost 199,900 rubles ($7.000). The promotional activities include paying other bloggers who have more than one thousand \u201cfriends\u201d to publishing information about the blog and distribute the links to the blog across various platforms.<\/p>\n

Evgeny Puchkov at FPG-Media<\/em> PR agency confirmed<\/a> [RUS] to a Russian newspaper \u201cVedomosti\u201d<\/em> that the blog promotion deals were offered\u00a0to many politicians including high-rank officials in local and municipal offices. He also said that about 15 of those who got the offer expressed their interest in FPG-Media<\/em> services.<\/p>\n

The above-mentioned offer to the governor is not just an anecdote. It is an inication of a significant shift in the state of the Russian Internet.<\/p>\n

\u201cThe government officials will conquer the Internet in 2010,\u201d claimed<\/a> [RUS] Shamil Yusupov from the Russian PR sector news portal Sostav.ru<\/em>.<\/p>\n

As we know, the Internet proved its political efficiency through few stories (e.g. abandoned hospital <\/a>[ENG] or nursing home<\/a> [ENG]) when social movements were very effective in achieving their goals.<\/p>\n

\u201cMany governors and mayors started to adopt blogs as a channel for communication with public a long before Russian president decided to open his own Livejournal blog,” Russian Forbes<\/em> magazine wrote. “But after that, a movement of governmental official to the Internet became a very wide phenomenon.\u201d<\/p>\n

Forbes<\/em> recently published the rating<\/a> [RUS] of the most popular Livejournal blogs created and managed by Russian officials. According to the rating, the most popular bloggers-government officials are the President Dmitriy Medvedev (1) followed by the Deputy Head of the Kirovsk region\u00a0government Maria Gaidar(2), the governor of the Permsk region Oleg Chirkunov (3), the governor of Kirovsk region Nikita Belyh (4) and the Chairman of the Council of Federation Sergey Mironov (5).<\/p>\n

Many of those popular bloggers holding government positions come from the same region where blogs are actively used by local governors (e.g. Perms and Kirovsk). Moreover, the governors use their blogs to present bloggers who work for there administration.<\/p>\n

Ekaterina Egorova, a president of Nikkolo M<\/em> group that provides political consulting, explained<\/a> [RUS] to Russian Forbes<\/em> the nature of the blogosphere popularity among Russian politicians:<\/p>\n

\n

\u0421\u043f\u0440\u043e\u0441 \u0431\u043e\u043b\u044c\u0448\u043e\u0439, \u0438 \u043e\u043d \u043d\u0430\u0440\u0430\u0441\u0442\u0430\u0435\u0442\u0420\u044f\u0434 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e\u0432 \u0438 \u0447\u0438\u043d\u043e\u0432\u043d\u0438\u043a\u043e\u0432 \u0441\u0442\u0430\u043b\u0438 \u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u041c\u0435\u0434\u0432\u0435\u0434\u0435\u0432\u0430. \u0415\u0441\u0442\u044c \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0444\u0438\u0433\u0443\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u0431\u043b\u043e\u0433\u0430 \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u043e\u043b\u0435, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043f\u044b\u0442\u0430\u044e\u0442\u0441\u044f \u0432\u044b\u0440\u0430\u0441\u0442\u0438\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0441\u0432\u043e\u0435\u0439 \u0444\u0438\u0433\u0443\u0440\u0435, \u043a\u0430\u043a, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u042e\u043c\u0430\u0448\u0435\u0432\u0430. \u0418 \u044d\u0442\u043e \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u043c \u0441\u043c\u044b\u0441\u043b\u0435 \u0443\u0434\u0430\u0435\u0442\u0441\u044f.<\/p>\n<\/blockquote>\n

The demand is big and it\u2019s increasing. There are politicians and governmental officials who started to copy President Medvedev. There are some political persons that through their blogs create a psychological field where they raise an interest toward themselves, e.g. Tatyana Yumasheva [a daughter of the first Russian President Boris Yeltsin \u2013 G.A.]. And to some extent they are successful in achieving these goals.<\/div>\n

However, the meaning and consequences of “blogepidemy” among Russian politician is very debatable. Livejournal blogger turbinsky<\/em> wrote<\/a> [RUS] in response to the blog post by the Governor Belyh about the blog promotion offer:<\/p>\n

\n

\u041d\u0438\u0447\u0435\u0433\u043e \u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e. \u0412 \u0420\u043e\u0441\u0441\u0438\u0438 \u043e\u0447\u0435\u043d\u044c \u043c\u043d\u043e\u0433\u043e \u0433\u0443\u0431\u0435\u0440\u043d\u0430\u0442\u043e\u0440\u043e\u0432, \u043d\u043e \u043e\u0447\u0435\u043d\u044c \u043d\u0435\u043c\u043d\u043e\u0433\u0438\u0435 \u0438\u0437 \u043d\u0438\u0445 \u043c\u043e\u0433\u0443\u0442 \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e \u0434\u0432\u0430 \u0441\u043b\u043e\u0432\u0430 \u0441\u0432\u044f\u0437\u0430\u0442\u044c, \u043d\u0435 \u0433\u043e\u0432\u043e\u0440\u044f \u0443\u0436 \u043e \u043c\u044b\u0441\u043b\u044f\u0445:))) \u0418 \u0443\u0436 \u0442\u0435\u043c \u0431\u043e\u043b\u0435\u0435 \u0434\u0430\u043b\u0435\u043a\u043e \u043d\u0435 \u043a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u043d\u0438\u0445 \u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442 \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u043d\u044b\u043c \u0434\u0430\u0440\u043e\u043c, \u043f\u043e\u0434\u043e\u0431\u043d\u044b\u043c \u0432\u0430\u0448\u0435\u043c\u0443. \u041f\u0440\u043e\u0441\u0442\u043e\u0440 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430:))) \u0442\u0430\u043a\u0438\u0445 \u0432\u043e\u0442 \u041f\u0438\u0430\u0420 \u043a\u043e\u043d\u0442\u043e\u0440. \u041f\u043e\u0447\u0435\u043c\u0443 \u043d\u0435\u0442? \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0437\u0430 \u0431\u044e\u0434\u0436\u0435\u0442\u043d\u044b\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 )))<\/p>\n<\/blockquote>\n

There is nothing surprising [in this offer \u2013 G.A.]. There are a lot of governors, but only few of them are able to connect two words together, not talking about expressing thoughts. Moreover, not everyone among them has a writing talent as you do. It is a field for business development for that kind of PR firms. Why not? Especially when it's paid from the governmental budget.<\/div>\n

\u201cIs it legitimate to manage private blog with public money?\u201dasked<\/a> [RUS] mt6561<\/em><\/a>.<\/p>\n

\u201cIt\u2019s very easy. It will be enough to say that it\u2019s not private but work blog. Moreover, our officials know how to use money from governmental budgets,\u201d answers<\/a> [RUS] neo50nick<\/em><\/a>.<\/p>\n

\u201cThe statement by Medvedev created an entire market,\u201d concludes<\/a> [RUS] propovednick<\/em><\/a>.<\/p>\n

The head of the PR firm pu4kov<\/em><\/a> denied<\/a> [RUS]\u00a0the accusations that he used the President Medvedev appeal to go to the Internet for accumulation of public money.<\/p>\n

\u201cWe don\u2019t talk about governors\u2019 PR and don\u2019t try to manipulate the Russian president\u2019s statement but we talk about effective information cooperation on the Internet, which can be good for a concrete governor and region, by providing a new channel for communication with population,” he explained.<\/p>\n

This explanation hasn\u2019t convinced many bloggers and journalists.<\/p>\n

\u201cThe president\u2019s intent to raise an Internet literacy of governmental officials turned to be a subject for speculation,\u201d summarizes<\/a> [RUS] Russian newspaper Gazeta<\/em>.<\/p>\n

\u201cI am very glad that I manage my blog by myself. I save so much money for our budget,\u201d noted the Governor Belyh.<\/p>\n

But he represents a small minority of politicians who write their blogs themselves.<\/p>\n

\u201cI'm afraid to even think how much money we spend for managing Dmitry Anatolievich's [President Medvedev \u2013 G.A.] blog,\u201d wrote<\/a> [RUS] LJ user pogorsky<\/em><\/a><\/p>\n

Some bloggers claimed<\/a> [RUS] that PR firms managing blogs is against blogs' nature:<\/p>\n

\n

\u0411\u043b\u043e\u0433 – \u0434\u0435\u043b\u043e \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u043d\u043e\u0435. \u0412 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0438 \u0434\u043b\u044f \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430. \u0425\u043e\u0447\u0435\u0442\u0441\u044f \u0432 \u0431\u043b\u043e\u0433\u0435 \u0432\u0438\u0434\u0435\u0442\u044c \u043d\u0435 \u0441\u0442\u043e\u043b\u044c\u043a\u043e \u0433\u0443\u0431\u0435\u0440\u043d\u0430\u0442\u043e\u0440\u0430- \u043d\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430. \u0414\u043b\u044f \u0413\u0443\u0431\u0435\u0440\u043d\u0430\u0442\u043e\u0440\u0430 \u0435\u0441\u0442\u044c \u043e\u0444. \u0441\u0430\u0439\u0442, \u044d\u043b. \u043f\u043e\u0447\u0442\u0430., \u043f\u0440\u0438\u0435\u043c\u043d\u0430\u044f, \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u0433\u0440\u0430\u0436\u0434\u0430\u043d \u0438 \u043f\u0440\u043e\u0447\u0435\u0435, \u043f\u0440\u043e\u0447\u0435\u0435, \u043f\u0440\u043e\u0447\u0435\u0435. \u041d\u0435 \u0445\u043e\u0442\u0435\u043b\u043e\u0441\u044c \u0431\u044b \u0447\u0442\u043e\u0431\u044b \u0431\u043b\u043e\u0433\u0438 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u043b\u0438\u0441\u044c \u0432 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0437\u0430\u043a\u043e\u0441\u0442\u0435\u043d\u0435\u043b\u043e\u0441\u0442\u0438.<\/p>\n<\/blockquote>\n

Blog is a personal thing. It's also personal for a politician. We would like to see not a governor but a person on the blog. A governor can use his official Web site, e-mail, his office for public affairs, etc. But it will be very unfortunate if a blog turns into an official restricted platform.<\/div>\n

But probably the most significant concern is that the broad movement of Russian officials into Livejoural and other social media platforms will\u00a0 significantly change the face of the Russian blogosphere. Unlike TV, which is controlled by the government, the blogosphere is considered to be the most independent media platform. Expanding the artificial and unnatural presence of the government officials – including bloggers motivated by governmental goals and don\u2019t even write the blogs by themselves but hire PR firms to do it\u00a0 – may “poison” the Russian independent public sphere.<\/p>\n

A Lenta.ru<\/em> columnist Anna Vrazhina wrote<\/a> [RUS] an open letter to the President Medvedev where she called to defend Livejournal.com from a wave of Russian politicians and protect the Russian blogosphere from becoming a strictly political tool.<\/p>\n

\n

\u042f \u0432\u0430\u043c \u043d\u0435 \u043a\u0430\u043a \u0433\u0440\u0430\u0436\u0434\u0430\u043d\u043a\u0430 \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0443 \u043f\u0438\u0448\u0443, \u0430 \u043a\u0430\u043a \u0431\u043b\u043e\u0433\u0435\u0440 \u0431\u043b\u043e\u0433\u0435\u0440\u0443. \u041c\u044b \u0441 \u0432\u0430\u043c\u0438 \u043e\u0431\u0430 \u0441\u0442\u0430\u0440\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0447\u0438\u043a\u0438, \u0432\u043e\u0442 \u044f \u0438 \u0445\u043e\u0447\u0443 \u0443 \u0432\u0430\u0441 \u0441\u043f\u0440\u043e\u0441\u0438\u0442\u044c: \u0437\u0430\u0447\u0435\u043c, \u043d\u0443 \u0437\u0430\u0447\u0435\u043c, \u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0410\u043d\u0430\u0442\u043e\u043b\u044c\u0435\u0432\u0438\u0447, \u0432\u044b \u0441\u043a\u0430\u0437\u0430\u043b\u0438 \u043d\u0430 \u044d\u0442\u043e\u043c \u0437\u043b\u043e\u0441\u0447\u0430\u0441\u0442\u043d\u043e\u043c \u0413\u043e\u0441\u0441\u043e\u0432\u0435\u0442\u0435 \u0432 \u0434\u0435\u043a\u0430\u0431\u0440\u0435, \u0447\u0442\u043e \u043d\u0435 \u0431\u0443\u0434\u0435\u0442\u0435 \u043d\u0430\u0437\u043d\u0430\u0447\u0430\u0442\u044c \u043d\u0430 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u0438 \u043b\u044e\u0434\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435… \u043a\u0430\u043a \u0442\u0430\u043c \u0431\u044b\u043b\u043e… “\u043d\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u043d\u0430 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u0435 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0435”?<\/p>\n

\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0410\u043d\u0430\u0442\u043e\u043b\u044c\u0435\u0432\u0438\u0447, \u0432\u0430\u043c \u0436\u0435 \u0441\u0430\u043c\u043e\u043c\u0443 \u0435\u0449\u0435 \u0432 \u044d\u0442\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0435 \u0436\u0438\u0442\u044c! <\u2026><\/p>\n

\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0410\u043d\u0430\u0442\u043e\u043b\u044c\u0435\u0432\u0438\u0447, \u044f \u0432\u0430\u0441 \u043f\u043e-\u0431\u043b\u043e\u0433\u0435\u0440\u0441\u043a\u0438 \u043f\u0440\u043e\u0448\u0443: \u043d\u0435 \u043d\u0430\u0434\u043e \u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c. \u041d\u0443 \u043f\u043e\u0436\u0430\u043b\u0443\u0439\u0441\u0442\u0430. \u041e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043d\u0430\u043c \u0445\u043e\u0442\u044f \u0431\u044b “\u042f\u043d\u0434\u0435\u043a\u0441”<\/span> \u0416\u0416. \u0427\u0442\u043e\u0431 \u0445\u043e\u0442\u044c \u0442\u0443\u0434\u0430 \u042d\u0422\u0418 \u043d\u0435 \u043b\u0435\u0437\u043b\u0438.<\u2026><\/p>\n

\u041a\u043e\u0440\u043e\u0447\u0435, \u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0410\u043d\u0430\u0442\u043e\u043b\u044c\u0435\u0432\u0438\u0447, \u044f \u0432\u0430\u0441 \u043e\u0447\u0435\u043d\u044c \u043f\u0440\u043e\u0448\u0443, \u0434\u0435\u0437\u0430\u0432\u0443\u0438\u0440\u0443\u0439\u0442\u0435 \u043a\u0430\u043a-\u043d\u0438\u0431\u0443\u0434\u044c \u044d\u0442\u043e \u0441\u0432\u043e\u0435 \u0437\u0430\u044f\u0432\u043b\u0435\u043d\u0438\u0435, \u0430? \u0410 \u0442\u043e \u0438 \u0442\u0430\u043a \u0443\u0436\u0435 \u0432 \u0431\u043b\u043e\u0433\u043e\u0441\u0444\u0435\u0440\u0435 \u043e\u0442 \u0438\u043c\u0435\u043d-\u043e\u0442\u0447\u0435\u0441\u0442\u0432 \u0434\u0430 \u043e\u0442 “\u0443\u0432\u0430\u0436\u0430\u0435\u043c\u044b\u0445 \u0434\u0440\u0443\u0437\u0435\u0439” \u043d\u0438 \u0432\u0437\u0434\u043e\u0445\u043d\u0443\u0442\u044c, \u043d\u0438 \u043f\u0451… \u043e\u0439, \u0438\u0437\u0432\u0438\u043d\u0438\u0442\u0435.<\/p>\n<\/blockquote>\n

I write to you not as a citizen to president but as a blogger to blogger. We are both experienced Internet users and I want to ask you why, what for, Dmitry Anatolievich, you said at the government council meeting in December that those\u2026 how you said it \u201cwho are not present on the Internet permanently\u201d would not be promoted.Dmitry Anatolievich, you are also supposed to live in this Internet space!<\u2026>Dmitry Anatolievich, I ask you in a blog-way, don\u2019t push them to the Internet. I beg you. You should leave for us at least Yandex<\/span> Livejournal. Make it so that THOSE people wouldn\u2019t go there.<\u2026><\/p>\n

To conclude, Dmitry Anatolievich, I really ask you to do something to neutralize your statement. We can\u2019t breath due to increase of those \u201crespectful friends\u201d on the blogosphere\u2026<\/p>\n<\/div>\n

This case ma present a new model of the Internet regulation when independent platforms are not restricted, censored or limited by government per se. However, an active governmental penetration\u00a0gradually leads to diminishing trust to the blogosphere as an independent and valuable source.\u00a0 The active usage of PR tactics may cast a shadow over entire blogosphere when every popular\u00a0blog may be\u00a0suspected as propaganda and considered to be not a private diary but a promotion platform for political or commercial purposes.<\/p>\n

A blogger d_fedot<\/em> wrote<\/a> [RUS]:<\/p>\n

\n

\u0415\u0449\u0451 \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043e\u0442\u043c\u0435\u0447\u0430\u043b\u0438 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439 \u043a \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u043d\u043e\u0432\u043e\u0441\u0442\u044f\u043c, \u0432\u0441\u0451 \u0431\u043e\u043b\u044c\u0448\u0435 \u044e\u0437\u0435\u0440\u043e\u0432 \u043f\u044b\u0442\u0430\u0435\u0442\u0441\u044f \u0447\u0435\u0440\u043f\u0430\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0438\u0437 \u043d\u0435\u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u0430\u0436\u0443\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0430\u0432\u0434\u0438\u0432\u044b\u043c\u0438 \u0438 \u043e\u0442\u043a\u0440\u043e\u0432\u0435\u043d\u043d\u044b\u043c\u0438. \u041a \u0442\u0430\u043a\u0438\u043c \u0432 \u043f\u0435\u0440\u0432\u0443\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u0438 \u0416\u0416.<\/p>\n

\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e, \u0447\u0442\u043e \u043c\u043d\u043e\u0433\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0416\u0416 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u043e\u0442\u0438\u0432 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0432 \u043b\u044e\u0431\u043e\u043c \u0435\u0451 \u0432\u0438\u0434\u0435, \u0441\u0447\u0438\u0442\u0430\u044f \u0431\u043b\u043e\u0433\u043e\u0441\u0444\u0435\u0440\u0443 \u043a\u0430\u043a\u0438\u043c \u0442\u043e \u0437\u0430\u043a\u0440\u044b\u0442\u044b\u043c \u043b\u0438\u0447\u043d\u044b\u043c \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e\u043c. \u042f \u0436\u0435 \u0441\u0447\u0438\u0442\u0430\u044e \u044d\u0442\u043e \u0437\u0430\u043a\u043e\u043d\u043e\u043c\u0435\u0440\u043d\u044b\u043c \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u043c \u0431\u043b\u043e\u0433\u043e\u0432 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438. \u0416\u0430\u043b\u044c \u043b\u0438\u0448\u044c, \u0447\u0442\u043e \u043f\u043e\u0441\u043b\u0435 \u043e\u0431\u043d\u0430\u0440\u043e\u0434\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u043a \u0436\u0443\u0440\u043d\u0430\u043b\u0430\u043c \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u044b\u0445 \u043b\u044e\u0434\u0435\u0439, \u0430 \u0442\u0435\u043c \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u044f\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0432 \u0431\u0443\u0434\u0443\u044e\u0449\u0435\u043c, \u043d\u0435 \u0431\u0443\u0434\u0435\u0442.<\/p>\n<\/blockquote>\n

Last year experts pointed out the decrease of readers' trust toward official news. More and more users try to get information from unofficial sources that seem to be more credible and open. One of the most significant examples for this kind of sources is Livejournal.com.It\u2019s interesting, that many Livejournal bloggers tend to strongly oppose any commercialization and they consider the blogosphere a close private space. I believe that the development of blogs in Russia is logical. However, it\u2019s a pity that after publication of information about the offer [to Belyh \u2013 G.A.], the trust toward future blogs by public persons, certainly politicians, will disappear.<\/div>\n

Indeed, there is nothing wrong with the fact that politicians want to have blogs. But a combination of active penetration of officials\u00a0due to the president's statement with active use of PR tools can lead to the situation when the Russian blogosphere loses its status as a source of authentic, independent and relatively credible information. To some extent, the first who lose in this situation are politicians themselves. The attempt to use the blogosphere as another PR platform destroys the space that provided a real opportunity for development of new dimensions of political identity and new kind of interaction with people.<\/p>\n","protected":false},"excerpt":{"rendered":"

Censorship and prosecution against oppositional bloggers are not the only possible threats to the blogosphere and social media in Russia. The active usage of blogosphere as an instrument of political promotion and governmental PR may significantly weaken the trust of public in social media and damage credibility of blogs as sources of independent information. The […]<\/p>\n","protected":false},"author":4354,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-329125","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/329125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4354"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=329125"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/329125\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=329125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=329125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=329125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}