{"id":32989,"date":"2009-10-26T14:15:03","date_gmt":"2009-10-26T18:15:03","guid":{"rendered":"52252 at http:\/\/www.webpronews.com"},"modified":"2009-11-12T07:40:49","modified_gmt":"2009-11-12T12:40:49","slug":"u-k-social-networking-sites-account-for-25-of-display-ads","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/32989","title":{"rendered":"U.K. Social Networking Sites Account For 25% Of Display Ads"},"content":{"rendered":"<p>\n<title><\/title>\n<link href=\"http:\/\/feedproxy.google.com\/~r\/webpronews\/all\/~3\/Dz0vEfmHwg8\/css\/fck_editorarea.css\" type=\"text\/css\" rel=\"stylesheet\" \/><\/p>\n<p>Social networking sites in the U.K. accounted for 13.8 billion display ad  impressions in August 2009, representing more than 25 percent of all display ads  viewed online, according to a new study by comScore.<\/p>\n<p>Telecommunications companies were the heaviest social networking site  advertisers, serving more than 949 million display ad impressions on social  networks in August, or about 7 percent of all display ads delivered in the site  category.<\/p>\n<p>The retail advertiser category ranked second with 753 million display ad  views, followed by banking brands with 248 million, travel brands with 213  million, and entertainment brands with 181 million display ad views.<\/p>\n<p>Among the top 10 advertiser categories on social networking sites, teen  content advertisers delivered the highest amount of their ad impressions in the  social networking category at 37.3 percent. Online dating advertiser (33.8%) and  retail advertisers (30.1%) also delivered an above average proportion of their  ads in the site category.<\/p>\n<p>A demographic analysis of display ads on social networking sites in the U.K.  found while ad delivery skewed somewhat younger than average, all age segments  were reached with a notable percentage of display ads.<\/p>\n<p><center><\/p>\n<div style=\"margin: 0px; padding: 10px; font-size: 10px;\"><img decoding=\"async\" border=\"0\" title=\"Display-Ad-Demographics\" alt=\"Display-Ad-Demographics\" src=\"http:\/\/images.ientrymail.com\/webpronews\/article_pics\/Display-Ad-Demographics.jpg\" \/><br \/>\nDisplay-Ad-Demographics<\/div>\n<p><\/center><\/p>\n<p>15-24 year olds were the highest indexing age segment, accounting for 29  percent of display ad impressions while representing 23 percent of the total  category audience. Those between the ages of 25-44 received ads at a slightly  higher than average rate, while those 45 and older received ads at a lower than  average rate. Each of the five age segments accounted for at least 15 percent of  the category audience and 10 percent of ad impressions.<\/p>\n<p>&ldquo;CPMs on social networking sites have traditionally suffered relative to  other content categories, in part because of the perception that much of the  audience are younger consumers with lower spending power,&rdquo; said Mike Read, <a title=\"social sites uk display ads\" href=\"http:\/\/www.comscore.com\">comScore <\/a>managing director,  Europe.<\/p>\n<p>&ldquo;However, these data suggest that every demographic segment is reached via  social networking sites and that no particular age segment accounts for an  overwhelming percentage of ads delivered. Given the overall reach and volume of  ads delivered on social networking sites, brand advertisers who ignore this  channel may be missing a significant opportunity and enabling their competitors  to gain a dominant share of voice in the channel.&rdquo;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<p><span style=\"font-family: Arial;\"><span style=\"font-size: larger;\">&gt; <\/span><\/span><a style=\"color: rgb(0, 105, 210); text-decoration: underline;\" href=\"http:\/\/www.webpronews.com\/topnews\/2009\/03\/11\/facebook-can-drive-more-traffic-than-google\"><span style=\"font-family: Arial;\"><span style=\"font-size: larger;\">Making Money With Social Media<\/span><\/span><\/a><\/p>\n<p><span style=\"font-family: Arial;\"><span style=\"font-size: larger;\">&gt;<\/span><\/span><a href=\"http:\/\/www.webpronews.com\/topnews\/2009\/03\/11\/facebook-can-drive-more-traffic-than-google\"><span style=\"color: rgb(0, 105, 210); text-decoration: underline;\"><span style=\"font-family: Arial;\"><span style=\"font-size: larger;\">Facebook Can Drive More Traffic Than Google<\/span><\/span><\/span><\/a><\/p>\n<p><span style=\"font-family: Arial;\"><span style=\"font-size: larger;\">&gt; <\/span><\/span><a style=\"color: rgb(0, 105, 210); text-decoration: underline;\" href=\"http:\/\/www.webpronews.com\/topnews\/2009\/10\/06\/social-media-will-not-replace-search\"><span style=\"font-family: Arial;\"><span style=\"font-size: larger;\">Social Media Will Not Replace Search<br \/>\n<\/span><\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=Dz0vEfmHwg8:UrK5XB7Irfw:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=Dz0vEfmHwg8:UrK5XB7Irfw:wF9xT3WuBAs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=Dz0vEfmHwg8:UrK5XB7Irfw:wF9xT3WuBAs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=Dz0vEfmHwg8:UrK5XB7Irfw:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=Dz0vEfmHwg8:UrK5XB7Irfw:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=Dz0vEfmHwg8:UrK5XB7Irfw:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=Dz0vEfmHwg8:UrK5XB7Irfw:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/webpronews\/all\/~4\/Dz0vEfmHwg8\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social networking sites in the U.K. accounted for 13.8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed online, according to a new study by comScore. Telecommunications companies were the heaviest social networking site advertisers, serving more than 949 million display ad impressions on social networks in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-32989","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/32989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=32989"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/32989\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=32989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=32989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=32989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}