{"id":331230,"date":"2010-02-17T13:24:29","date_gmt":"2010-02-17T18:24:29","guid":{"rendered":"http:\/\/www.xconomy.com\/?p=63780"},"modified":"2010-02-17T13:24:29","modified_gmt":"2010-02-17T18:24:29","slug":"cozi-ceo-confirms-5m-funding-affirms-advertising-business-model","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/331230","title":{"rendered":"Cozi CEO Confirms $5M Funding, Affirms Advertising Business Model"},"content":{"rendered":"\n
deals<\/a>, startups<\/a>, Software<\/a><\/div>\n

\t\t\"Cozi\"<\/a>
\n\t\tGregory T. Huang wrote:<\/strong><\/p>\n

Maybe online advertising revenues are coming back—at least in certain markets. That\u2019s what I thought after catching up yesterday with Robbie Cape, the founder and CEO of Seattle-based Cozi<\/a>. Earlier this week, the family-focused software company disclosed in an SEC filing<\/a> that it has raised $5 million in new equity funding. The news was first reported by paidContent<\/a> and then TechFlash<\/a>.<\/p>\n

Cape declined to give details about the new investment, other than to say it comes from a new strategic investor. He said the deal does not reflect any shift in the company\u2019s strategy or revenue model. \u201cWe\u2019re still fanatically focused on families, and we\u2019re very bullish on the advertising business model,\u201d Cape said. He added that in terms of advertising, the company was oversold in five of the last six months of 2009, and it has \u201csignificantly expanded\u201d its reach over the last several months. (I took this to mean it has brought in a bunch of new advertisers as well as end users.)<\/p>\n

Cozi now has about 2.5 million registered family members (representing 1.3 million families). That\u2019s up quite a bit from 1.5 million people (and half a million families) last June<\/a>. The company makes Web-based software to help busy families coordinate their schedules, organize their activities and chores, and communicate with each other. Its software runs on PCs, laptops, touchscreen devices, and smartphones. Cozi currently has 23 employees.<\/p>\n

The company has benefited from strong partnerships with companies like Dell, MeadWestvaco<\/a>, Meredith Corp., Nestle<\/a>, and Gannett. It previously had raised about $16 million from angel investors, Gannett, and others.<\/p>\n

\u201cThe best news is we\u2019re consistently seeing more and more companies coming to talk to us, about assisting them with their strategy in the home,\u201d Cape said. \u201cWe\u2019re poised for an incredibly exciting 2010.\u201d <\/p>\n

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deals, startups, Software Gregory T. Huang wrote: Maybe online advertising revenues are coming back—at least in certain markets. That\u2019s what I thought after catching up yesterday with Robbie Cape, the founder and CEO of Seattle-based Cozi. Earlier this week, the family-focused software company disclosed in an SEC filing that it has raised $5 million in […]<\/p>\n","protected":false},"author":1747,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,16,7,10],"tags":[],"class_list":["post-331230","post","type-post","status-publish","format-standard","hentry","category-internet","category-mobile","category-news","category-software"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/331230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1747"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=331230"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/331230\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=331230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=331230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=331230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}