{"id":331643,"date":"2010-02-17T13:49:08","date_gmt":"2010-02-17T18:49:08","guid":{"rendered":"http:\/\/swipelife.com\/?p=39049"},"modified":"2010-02-17T13:49:08","modified_gmt":"2010-02-17T18:49:08","slug":"tender-co-%e2%80%93-autumnwinter-2010-preview","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/331643","title":{"rendered":"TENDER Co. \u2013 Autumn\/Winter 2010 Preview"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/swipelife.com\/wp-content\/uploads\/2010\/02\/tender-autumn-winter-previe.jpg\" alt=\"tender-autumn-winter-previe\" title=\"tender-autumn-winter-previe\" width=\"560\" height=\"353\" class=\"aligncenter size-full wp-image-39696\" \/><\/p>\n<p>There&#8217;s a respectable poetic characteristic behind the <a href=\"http:\/\/madebytender.com\/\">TENDER<\/a> brand. According to their website, the British label&#8217;s name comes from the part of the train where coal and water is carried to power the locomotive. Made out of cast iron, it was built to be strong and solid, and placed between the engine and the carriages to allow the train to haul many tons of freight across Britain. Tender also means, &#8220;to care for.&#8221; The label proves to have all these characteristics with their denim construction. It&#8217;s rough and rugged enough for those who work hard in their clothes, but &#8220;tender&#8221; enough for those who pay extra close attention to their things. It&#8217;s a smart balance between working hard and being nurturing. As for the Autumn\/Winter 2010, we look forward to what TENDER Co. will have in store in the denim department, but also excited to see what pieces will complement their denim products. <\/p>\n<p>Continue reading for more images. <\/p>\n<p><span id=\"more-39049\"><\/span><\/p>\n<p><a href='http:\/\/swipelife.com\/2010\/02\/17\/tender-co-autumnwinter-2010-preview\/tender-aw-2010-1\/' title='tender-aw-2010-1'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/swipelife.com\/wp-content\/uploads\/2010\/02\/tender-aw-2010-1-150x150.jpg\" class=\"attachment-thumbnail\" alt=\"\" title=\"tender-aw-2010-1\" \/><\/a><br \/>\n<a href='http:\/\/swipelife.com\/2010\/02\/17\/tender-co-autumnwinter-2010-preview\/tender-aw-2010-2\/' title='tender-aw-2010-2'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/swipelife.com\/wp-content\/uploads\/2010\/02\/tender-aw-2010-2-150x150.jpg\" class=\"attachment-thumbnail\" alt=\"\" title=\"tender-aw-2010-2\" \/><\/a><br \/>\n<a href='http:\/\/swipelife.com\/2010\/02\/17\/tender-co-autumnwinter-2010-preview\/tender-aw-2010-3\/' title='tender-aw-2010-3'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/swipelife.com\/wp-content\/uploads\/2010\/02\/tender-aw-2010-3-150x150.jpg\" class=\"attachment-thumbnail\" alt=\"\" title=\"tender-aw-2010-3\" \/><\/a><br \/>\n<a href='http:\/\/swipelife.com\/2010\/02\/17\/tender-co-autumnwinter-2010-preview\/tender-aw-2010-4\/' title='tender-aw-2010-4'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/swipelife.com\/wp-content\/uploads\/2010\/02\/tender-aw-2010-4-150x150.jpg\" class=\"attachment-thumbnail\" alt=\"\" title=\"tender-aw-2010-4\" \/><\/a><br \/>\n<a href='http:\/\/swipelife.com\/2010\/02\/17\/tender-co-autumnwinter-2010-preview\/tender-aw-2010-5\/' title='tender-aw-2010-5'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/swipelife.com\/wp-content\/uploads\/2010\/02\/tender-aw-2010-5-150x150.jpg\" class=\"attachment-thumbnail\" alt=\"\" title=\"tender-aw-2010-5\" \/><\/a><br \/>\n<a href='http:\/\/swipelife.com\/2010\/02\/17\/tender-co-autumnwinter-2010-preview\/tender-aw-2010-6\/' title='tender-aw-2010-6'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/swipelife.com\/wp-content\/uploads\/2010\/02\/tender-aw-2010-6-150x150.jpg\" class=\"attachment-thumbnail\" alt=\"\" title=\"tender-aw-2010-6\" \/><\/a><br \/>\n<a href='http:\/\/swipelife.com\/2010\/02\/17\/tender-co-autumnwinter-2010-preview\/tender-aw-2010-7\/' title='tender-aw-2010-7'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/swipelife.com\/wp-content\/uploads\/2010\/02\/tender-aw-2010-7-150x150.jpg\" class=\"attachment-thumbnail\" alt=\"\" title=\"tender-aw-2010-7\" \/><\/a><br \/>\n<a href='http:\/\/swipelife.com\/2010\/02\/17\/tender-co-autumnwinter-2010-preview\/tender-autumn-winter-previe\/' title='tender-autumn-winter-previe'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/swipelife.com\/wp-content\/uploads\/2010\/02\/tender-autumn-winter-previe-150x150.jpg\" class=\"attachment-thumbnail\" alt=\"\" title=\"tender-autumn-winter-previe\" \/><\/a><\/p>\n<p>Source: <a href=\"http:\/\/denimaniac.com\/2010\/02\/07\/tender-co-autumnwinter-2010\/\">Denimaniac<\/a><\/p>\n<div class=\"linkwithin_hook\" id=\"http:\/\/swipelife.com\/2010\/02\/17\/tender-co-autumnwinter-2010-preview\/\"><\/div>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/faRp9aIJA3CcV8CniW2f4L66S9c\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/faRp9aIJA3CcV8CniW2f4L66S9c\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/faRp9aIJA3CcV8CniW2f4L66S9c\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/faRp9aIJA3CcV8CniW2f4L66S9c\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Swipelife\/~4\/m96C0nJ1znE\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a respectable poetic characteristic behind the TENDER brand. According to their website, the British label&#8217;s name comes from the part of the train where coal and water is carried to power the locomotive. Made out of cast iron, it was built to be strong and solid, and placed between the engine and the carriages [&hellip;]<\/p>\n","protected":false},"author":922,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-331643","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/331643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/922"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=331643"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/331643\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=331643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=331643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=331643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}