{"id":336399,"date":"2010-02-18T12:49:37","date_gmt":"2010-02-18T17:49:37","guid":{"rendered":"http:\/\/www.mobilecrunch.com\/?p=26759"},"modified":"2010-02-18T12:49:37","modified_gmt":"2010-02-18T17:49:37","slug":"sony-ericsson-turned-down-the-nexus-one","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/336399","title":{"rendered":"Sony Ericsson turned down the Nexus One"},"content":{"rendered":"<p><a href=\"http:\/\/www.mobilecrunch.com\/wp-content\/uploads\/2010\/02\/failure.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mobilecrunch.com\/wp-content\/uploads\/2010\/02\/failure.jpeg\" alt=\"\" title=\"failure\" width=\"450\" height=\"360\" class=\"aligncenter size-full wp-image-26760\" \/><\/a><br \/>\n<a HREF=\"http:\/\/translate.google.com\/translate?js=y&#038;prev=_t&#038;hl=en&#038;ie=UTF-8&#038;layout=1&#038;eotf=1&#038;u=http%3A%2F%2Fsydsvenskan.se%2Fekonomi%2Farticle630895%2FSony-Ericsson-nobbade-Googles-mobilsatsning.html&#038;sl=sv&#038;tl=en\">A Swedish interview<\/a> with Sony Ericsson CEO Bert Nordberg found the jolly head of SE&#8217;s floundering handset business reporting that he turned down making the Nexus One for Google because it would dilute the majestic Sony Ericsson brand.<br \/>\n<span id=\"more-26759\"><\/span><br \/>\nHere&#8217;s the weirdly translated money shot:<\/p>\n<blockquote>\n<p>But Google got turned down. Brand [Recital&#8230; awareness? &#8220;Varum\u00e4rkessk\u00e4l v\u00e4gde tyngre.&#8221;] weighed heavier. Sony Ericsson will only produce phones under its own brand and not be subcontracted to others. <\/p>\n<\/blockquote>\n<p>HTC made a huge name for itself by subcontracting for others and their work has won accolades, giving them a great stepping stone towards manufacturing their own goodies. SE could do well to take a page from their playbook but I fear it&#8217;s already too late.<\/p>\n<p><a HREF=\"http:\/\/www.engadget.com\/2010\/02\/18\/sony-ericsson-ceo-google-asked-us-to-build-the-nexus-one-we-re\/\">via Eng<\/a><\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/j6ZIEDdfffr8GOyNzgkifLpOTr4\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/j6ZIEDdfffr8GOyNzgkifLpOTr4\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/j6ZIEDdfffr8GOyNzgkifLpOTr4\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/j6ZIEDdfffr8GOyNzgkifLpOTr4\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=BezYPcvX6ck:dJFfOqD4A6A:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?i=BezYPcvX6ck:dJFfOqD4A6A:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=BezYPcvX6ck:dJFfOqD4A6A:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?i=BezYPcvX6ck:dJFfOqD4A6A:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=BezYPcvX6ck:dJFfOqD4A6A:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Swedish interview with Sony Ericsson CEO Bert Nordberg found the jolly head of SE&#8217;s floundering handset business reporting that he turned down making the Nexus One for Google because it would dilute the majestic Sony Ericsson brand. Here&#8217;s the weirdly translated money shot: But Google got turned down. Brand [Recital&#8230; awareness? &#8220;Varum\u00e4rkessk\u00e4l v\u00e4gde tyngre.&#8221;] [&hellip;]<\/p>\n","protected":false},"author":701,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-336399","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/336399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/701"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=336399"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/336399\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=336399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=336399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=336399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}