{"id":336742,"date":"2010-02-18T14:00:00","date_gmt":"2010-02-18T19:00:00","guid":{"rendered":"http:\/\/www.readwriteweb.com\/archives\/whats_hot_on_youtube_and_who_is_embedding_those_vi.php"},"modified":"2010-02-18T14:00:00","modified_gmt":"2010-02-18T19:00:00","slug":"the-most-popular-youtube-videos-and-the-bloggers-who-embed-them","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/336742","title":{"rendered":"The Most Popular YouTube Videos and the Bloggers Who Embed Them"},"content":{"rendered":"

\"youtube_logo_july07.png\"YouTube is, by far, the most popular online video service, but we actually know very little about how bloggers use the service to embed videos on their own sites. Sysomos<\/a>, the Toronto-based social media analytics and monitoring firm, just took a closer look at how the blogosphere links to and embeds YouTube videos<\/a>. Overall, the company analyzed over 2.5 million YouTube videos that were embedded in blog posts between July and December 2009.<\/p>\n

Sponsor<\/em>
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Most Popular Music Videos on YouTube<\/strong><\/p>\n

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  1. Pitbull – I Know You Want Me<\/a><\/li>\n
  2. MiIey Cyrus – Party In The U.S.A.<\/a><\/li>\n
  3. Miley Cyrus – The Climb<\/a><\/li>\n<\/ol>\n

    Click here<\/a> to see all of these videos on one page.<\/p>\n

    Top News & Politics Videos on YouTube<\/strong><\/p>\n

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    1. Taylor Swift VMA Award Moment Ruined by Kanye West<\/a><\/li>\n
    2. Barney Frank Confronts Woman At Townhall Comparing Obama To Hitler<\/a><\/li>\n
    3. Town Hall Meeting with U.S. Congressman Brian Baird<\/a><\/li>\n

      Click here<\/a> to see all of these videos on one page.<\/p>\n<\/ol>\n<\/div>\n

      The most popular YouTube videos in the second half of 2009 were the JK Wedding Entrance Dance<\/a>, the Evian Roller Babies<\/a>, the Muppets’ version of “Bohemian Rhapsody<\/a>,” a video of musicical stairs in Stockholm<\/a> and “United Breaks Guitars<\/a>.”<\/p>\n

      You can find our full list of top 10 YouTube videos<\/a> of all time here.<\/p>\n

      What YouTube Videos do Bloggers Embed?<\/strong><\/p>\n

      Bloggers mostly embed music videos (31%) and entertainment clips (15%). Sports (6%), animation (3.2%) and science videos (2.9%) rank at the bottom of the most often-embedded YouTube videos. Interestingly, the film (3.6%) and how-to (3.1%) categories also ranked very low in Sysomos’ index. <\/p>\n

      We would have thought that how-to videos would have ranked higher, but while videos about how to make a BristleBot <\/a>can be quite popular, they can’t quite rival the popularity of Miley Cyrus and the Muppets.<\/p>\n

      \"youtube_embed_share_by_category.jpg\"<\/p>\n

      Who is Embedding Them?<\/strong><\/p>\n

      The study also looked at the demographics of bloggers who embed these videos. In general, 20-to-35-year-old bloggers embed most of the videos (57%), followed by teenagers (20%) and bloggers over 35 (20%).<\/p>\n

      \"youtube_embed_demographics.jpg\"<\/p>\n

      While music videos are the most popular category across age groups, older bloggers tend to embed far more videos in the news and politics categories than younger bloggers.<\/p>\n

      A few more interesting YouTube stats from the report:<\/strong><\/h2>\n