{"id":338667,"date":"2010-02-18T19:11:54","date_gmt":"2010-02-19T00:11:54","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20100217\/1707328207.shtml"},"modified":"2010-02-18T19:11:54","modified_gmt":"2010-02-19T00:11:54","slug":"camper-van-beethoven-funds-their-sxsw-trip-by-letting-fans-sponsor-songs-at-their-performance","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/338667","title":{"rendered":"Camper Van Beethoven Funds Their SXSW Trip By Letting Fans Sponsor Songs At Their Performance"},"content":{"rendered":"<p>American rock band Camper Van Beethoven is traveling to South by SouthWest this year without the support of a record label, so in order to raise funds, they&#8217;re <a href=\"http:\/\/www.pitchatent.com\/Merchant2\/merchant.mvc?Screen=PROD&#038;Store_Code=01&#038;Product_Code=SXSW1\">selling off the right to choose the songs that go on to their setlist for the 2 shows that they&#8217;re going to play<\/a>.  The first 35 fans to pony up $102 get:<\/p>\n<blockquote><p><em><\/p>\n<ul>\n<li>A Santa Cruz Roller Derby Girl will walk\/skate across the stage carrying a placard announcing your sponsorship of the song, within full view of the audience or cameras, to have the moment captured on film or video for all of eternity!<\/li>\n<li>You can have up to 4 names or one business on each placard.<\/li>\n<\/ul>\n<p><\/em><\/p><\/blockquote>\n<p>Sounds like an excellent leveraging of a few of <a href=\"http:\/\/www.techdirt.com\/articles\/20100125\/1631147893.shtml\">the scarcities<\/a> that we&#8217;ve mentioned here before, in this case, attention, exclusivity and patronage.  With the &#8220;Santa Cruz Roller Derby Girl,&#8221; CVB&#8217;s personality definitely shines through in this unique offer that should resonate nicely with their fans (in fact, I learned of this promotion via a friend sharing it through Google Buzz).  So, once again, it&#8217;s great to see yet another label-free band (who once was on Virgin, years ago, actually), explore new and creative ways to give their fans a reason to buy.<\/p>\n<p><a href=\"http:\/\/techdirt.com\/articles\/20100217\/1707328207.shtml\">Permalink<\/a> | <a href=\"http:\/\/techdirt.com\/articles\/20100217\/1707328207.shtml#comments\">Comments<\/a> | <a href=\"http:\/\/techdirt.com\/article.php?sid=20100217\/1707328207&#038;op=sharethis\">Email This Story<\/a><br \/>\n <br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=bbeefc0be2fd5d3d65540012965d246b&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=bbeefc0be2fd5d3d65540012965d246b&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2225\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=9A1SvNN1iIk:N28vM3PW1pc:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?i=9A1SvNN1iIk:N28vM3PW1pc:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=9A1SvNN1iIk:N28vM3PW1pc:c-S6u7MTCTE\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?d=c-S6u7MTCTE\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/techdirt\/feed\/~4\/9A1SvNN1iIk\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>American rock band Camper Van Beethoven is traveling to South by SouthWest this year without the support of a record label, so in order to raise funds, they&#8217;re selling off the right to choose the songs that go on to their setlist for the 2 shows that they&#8217;re going to play. The first 35 fans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-338667","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/338667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=338667"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/338667\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=338667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=338667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=338667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}