{"id":340577,"date":"2010-02-19T16:34:00","date_gmt":"2010-02-19T21:34:00","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=51431"},"modified":"2010-02-19T16:34:00","modified_gmt":"2010-02-19T21:34:00","slug":"hyundai-spending-big-to-launch-sonata-promises-fascinating-experiment-with-equus","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/340577","title":{"rendered":"Hyundai spending big to launch Sonata, promises fascinating experiment with Equus"},"content":{"rendered":"

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Hyundai stands extremely confident in their all-new 2011 Sonata, but still feels that it could use some support in the U.S. market, and so it is implementing its most expensive launch program ever. $160 million is being spent to launch the vehicle, which is just reaching dealers now.<\/p>\n

Compared to the next most expensive campaigns, this one is huge. Hyundai spent $80 million to launch the Genesis, and $120 million in 2006 for the previous-generation Sonata.<\/p>\n

Hyundai is also getting ready to role out the 2011 Equus, a full-blown luxury sedan to do head-to-head battle with the likes of the BMW 7-series, Mercedes S-class, and Lexus LS. The Equus will not be an inexpensive vehicle, and is expected by CEO John Krafcik to be a \u2018customer-satisfaction halo. Krafcik also mentions that the launch campaign for the Equus will be a very consumer-interactive experiment, and promises a fascinating experience.<\/p>\n

Despite an EPA classification as a \u2018large car\u2019, Hyundai says that it is one of the lightest vehicles in the segment.<\/p>\n

Click here for more Hyundai Sonata news<\/strong><\/a><\/em>.<\/p>\n

2011 Hyundai Sonata<\/strong>:<\/h3>\n

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– By: Stephen Calogera<\/em><\/p>\n

Source: AutoObserver<\/a><\/p>\n

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Hyundai stands extremely confident in their all-new 2011 Sonata, but still feels that it could use some support in the U.S. market, and so it is implementing its most expensive launch program ever. $160 million is being spent to launch the vehicle, which is just reaching dealers now. Compared to the next most expensive campaigns, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-340577","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/340577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=340577"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/340577\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=340577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=340577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=340577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}