{"id":341030,"date":"2010-02-19T11:59:30","date_gmt":"2010-02-19T16:59:30","guid":{"rendered":"tag:typepad.com,2003:post-6a00d8341c4df253ef01310f1e0147970c"},"modified":"2010-02-19T11:59:30","modified_gmt":"2010-02-19T16:59:30","slug":"ratings-report-abc-news-programming-for-the-week-of-february-8-12-2010","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/341030","title":{"rendered":"Ratings Report: ABC News Programming For the Week of February 8-12, 2010"},"content":{"rendered":"<div xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\u201cGood Morning America\u201d Posts its Best Total Viewing Performance in More than a Year and its Highest Demo Delivery in 11 Months<o:p><\/o:p><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\u201cGMA\u201d is Only Morning Broadcast to Post Gains Among Both Total and Key Demo Viewers Year-to-Year and Week-to-Week<o:p><\/o:p><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">Marks ABC\u2019s 4<sup>th<\/sup> Consecutive Week of Gains Among Adults 25-54 and 3<sup>rd<\/sup> Straight Week of Growth Among Total Viewers<o:p><\/o:p><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"text-decoration: underline;\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p><span style=\"text-decoration: none\">&#0160;<\/span><\/o:p><\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\u201cGMA\u201d Cuts the Gap with \u201cToday\u201d to the Smallest Total Viewing Margin in More than a Year and Smallest Demo Margin in More than a Month<o:p><\/o:p><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"text-decoration: underline;\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p><span style=\"text-decoration: none\">&#0160;<\/span><\/o:p><\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">For the week of February 8<sup>th<\/sup>, ABC\u2019s \u201cGood Morning America\u201d averaged 4.91 million Total Viewers and a 1.7\/11 among Adults 25-54. This marks the broadcast\u2019s best Total Viewing performance in more than a year (week of 1\/26\/09) and its highest demo delivery in eleven months (week of 3\/2\/09).<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"text-decoration: underline;\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p><span style=\"text-decoration: none\">&#0160;<\/span><\/o:p><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">Compared to this week last year, \u201cGMA\u201d was the only morning broadcast to grow among both Total Viewers and Adults 25-54, increasing 200,000 (+4%) and 30,000 (+1%), respectively. <span style=\"text-decoration: underline;\"><o:p><\/o:p><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\u201cGMA\u201d also posted week-to-week gains in these key categories, increasing 230,000 (+5%) among Total Viewers and 120,000 (+6%) in the demo. This marks \u201cGMA\u2019s\u201d fourth straight week of gains in the key demo and its third consecutive week of growth among Total Viewers.<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">Additionally for the week, \u201cGMA\u201d reduced the gap with NBC\u2019s \u201cToday\u201d by 25% among Total Viewers and by 12% among Adults 25-54. This is the third straight week ABC has cut into the Total Viewing difference with NBC, which last week stood at is smallest margin in more than a year (week of 11\/24\/08). The demo gap between the two programs was also the smallest in more than a month (12\/28\/09). Year-to-year, the Total Viewing gap between ABC and NBC is 33% smaller.<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\u201cGMA\u201d again extended its viewing advantages over CBS\u2019 \u201cEarly Show.\u201d Year-to-year, the ABC broadcast expanded its lead over CBS by 10% among Total Viewers (to a gap of 1.84 million) and by 9% in the key demo (to a gap of 840,000).<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><span style=\"mso-spacerun: yes\">&#0160;<\/span><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\u201cGood Morning America,\u201d the Emmy Award-winning morning news program featuring Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC\u2019s \u201cGood Morning America.\u201d<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"text-decoration: underline;\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">MORNING NEWS (Week of February 8, 2010)<o:p><\/o:p><\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\t\t\t&#0160;&#0160;<strong><span style=\"text-decoration: underline;\">Total Viewers<\/span>&#0160;&#0160;&#0160; <span style=\"text-decoration: underline;\">&#0160;Adults 25-54<\/span>\t<span style=\"text-decoration: underline;\"> Households<\/span><\/strong><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">ABC\t\t\t&#0160;&#0160;4,910,000&#0160;&#0160;&#0160; &#0160;1.7\/11; 2,120,000\t 3.7\/13<\/span><\/strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">NBC\t\t\t&#0160; 5,710,000&#0160;&#0160;&#0160; &#0160;2.2\/15; 2,720,000\t 4.3\/15<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">CBS\t\t\t&#0160;&#0160;3,070,000\t&#0160;1.0\/7; 1,280,000&#0160; &#0160;&#0160;&#0160; 2.3\/8<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 2\/8\/10, 2\/1\/10, 2\/9\/09<o:p><\/o:p><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cGood Morning America\u201d Posts its Best Total Viewing Performance in More than a Year and its Highest Demo Delivery in 11 Months &#0160; \u201cGMA\u201d is Only Morning Broadcast to Post Gains Among Both Total and Key Demo Viewers Year-to-Year and Week-to-Week &#0160; Marks ABC\u2019s 4th Consecutive Week of Gains Among Adults 25-54 and 3rd Straight [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-341030","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/341030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=341030"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/341030\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=341030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=341030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=341030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}