{"id":34628,"date":"2009-10-29T01:34:00","date_gmt":"2009-10-29T05:34:00","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20091022\/1035566636.shtml"},"modified":"2009-10-29T01:34:00","modified_gmt":"2009-10-29T05:34:00","slug":"photographers-can-do-cwfrtb-experiments-too","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/34628","title":{"rendered":"Photographers Can Do CwF+RtB Experiments, Too"},"content":{"rendered":"<p>Michiel Rhoen writes in to tell us about photography instructor and author, Thom Hogan, who has <a href=\"http:\/\/bythom.com\/NikonD700LimitedEditionGuide.htm\">embraced the CwF+RtB philosophy by offering a limited edition deal<\/a> (only 25 spots available with 4 already taken at the time of writing this) where Mr. Hogan will sit down one-on-one with each buyer for 3 hours.  During those 3 hours, Hogan is game for almost any kind of photography consulting, giving his professional advice on camera equipment, portfolio reviews, help with post processing work or just a long chat over a meal together.  But that&#8217;s not all&#8230;  The complete Thom Hogan Limited Edition package (US$849) includes:<\/p>\n<ul>\n<li> A full normal package for the book, <em>Complete Guide to the Nikon D700<\/em> (CD and To Go Guide), a US$49.99 value\n<\/li>\n<li> A full printed version of the main book in black and white, a US$29.99 value\n<\/li>\n<li> A full printed, signed, numbered version of the main book in color, a US$99.99 value\n<\/li>\n<li> All of the above shipped to you via Priority Mail\n<\/li>\n<li> All future updates of the book, if any, delivered free, a likely US$14.99 value or more\n<\/li>\n<li> Three hours of personal, one-on-one time with Thom, a US$750 value\n<\/li>\n<\/ul>\n<p>So this deal is aimed directly at folks who own a very specific camera and who happen to be able to travel to see Hogan when he&#8217;s available for the one-on-one time.  It&#8217;s not exactly going to make Hogan a millionaire (at best, it&#8217;s going to make him $21,225 gross).  But it&#8217;s a great example of how an author can take advantage of actual scarcities (Hogan&#8217;s time and expertise) as part of a business.  I do find it interesting that Hogan&#8217;s limited edition offer is an experiment that might demonstrate the advantages of selling an author&#8217;s time over selling content that is already created.  I imagine if this package sells out, that Hogan will expand this limited offer to other specific cameras.  And I&#8217;d bet he&#8217;d even be able to crowdfund a new book if enough amateur photographers ask him to create his next &#8220;complete guide&#8221; for a camera he might not otherwise have reviewed.<\/p>\n<p><a href=\"http:\/\/techdirt.com\/articles\/20091022\/1035566636.shtml\">Permalink<\/a> | <a href=\"http:\/\/techdirt.com\/articles\/20091022\/1035566636.shtml#comments\">Comments<\/a> | <a href=\"http:\/\/techdirt.com\/article.php?sid=20091022\/1035566636&#038;op=sharethis\">Email This Story<\/a><br \/>\n <br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=3243f1c292f4d328ba38bde710fe8c0b&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=3243f1c292f4d328ba38bde710fe8c0b&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2225\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=cHI1orWpK9s:BlL2yIWWz1g:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?i=cHI1orWpK9s:BlL2yIWWz1g:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=cHI1orWpK9s:BlL2yIWWz1g:c-S6u7MTCTE\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?d=c-S6u7MTCTE\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/techdirt\/feed\/~4\/cHI1orWpK9s\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michiel Rhoen writes in to tell us about photography instructor and author, Thom Hogan, who has embraced the CwF+RtB philosophy by offering a limited edition deal (only 25 spots available with 4 already taken at the time of writing this) where Mr. Hogan will sit down one-on-one with each buyer for 3 hours. During those [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-34628","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/34628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=34628"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/34628\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=34628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=34628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=34628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}