{"id":348837,"date":"2010-02-22T07:34:00","date_gmt":"2010-02-22T12:34:00","guid":{"rendered":"e2249889-c78b-43e3-9643-b1d7d4aa587b:398222"},"modified":"2010-02-22T07:34:00","modified_gmt":"2010-02-22T12:34:00","slug":"value-retail-rules-buy-dollarama","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/348837","title":{"rendered":"Value retail rules, buy Dollarama"},"content":{"rendered":"<p><a href=\"http:\/\/network.nationalpost.com\/np\/blogs\/tradingdesk\/Dollarama.jpg\"><img decoding=\"async\" src=\"http:\/\/network.nationalpost.com\/np\/blogs\/tradingdesk\/Dollarama.jpg\" align=\"middle\" border=\"0\" hspace=\"5\" alt=\"\" \/><\/a><\/p>\n<p>The most popular merchandising format of the last two decades in Canada has been value retailing, notes a new report from Desjardins Securities analyst Keith Howlett, who is recommending consumers buy shares of <a href=\"http:\/\/www.financialpost.com\/markets\/company\/index.html?symbol=DOL&amp;id=31181393\" >Dollarama Inc.<\/a><\/p>\n<p>\u201cWith the exception of Dollarama, the value-oriented success stories are beginning to run out of market space for their existing formats,\u201d he wrote in a report to clients. \u201cWhether they will continue to dominate the next 20 years or not, it is clear that they have accelerated their market share gains during the recession.\u201d<\/p>\n<p>The analyst, who has a Buy rating on the dollar chain\u2019s shares with a target price of $26, notes that while brands are still important to consumers, they have \u201cbroken down a bias that paying a high retail price assures quality, of confers higher social status,\u201d and will happily patronize Winners, Joe Fresh, H&amp;M, Costco and Dollarama.<\/p>\n<p>The analyst also observed that integrated retail models \u2014&nbsp;in which retailers control brand building, production, distribution and retailing \u2014 are amongst the most financially successful, citing Lululemon, Joe Fresh and H&amp;M.<\/p>\n<p><a href=\"mailto:hshaw@nationalpost.com\">Hollie Shaw<\/a> <\/p>\n<p><span style=\"font-style:italic;\">Photo: Shoppers at the Dollarama in Promenades Cath\u00e9drale in Montreal (THE GAZETTE\/Dave Sidaway) <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/network.nationalpost.com\/NP\/aggbug.aspx?PostID=398222\" width=\"1\" height=\"1\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most popular merchandising format of the last two decades in Canada has been value retailing, notes a new report from Desjardins Securities analyst Keith Howlett, who is recommending consumers buy shares of Dollarama Inc. \u201cWith the exception of Dollarama, the value-oriented success stories are beginning to run out of market space for their existing [&hellip;]<\/p>\n","protected":false},"author":4059,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-348837","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/348837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4059"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=348837"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/348837\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=348837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=348837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=348837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}