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Amazon.com is the top performing brand in the US based on two critical factors – trust and recommendation – according to a new report by market research firm, Millward Brown<\/a>. The new report, \u201cBeyond Trust: Engaging Consumers in the Post-Recession World\u201d puts Amazon ahead of FedEx, Huggies and Downey.<\/p>\nThe \u201cBeyond Trust\u201d study used a metric called \u201cTrustR\u201d which as you guessed is about trust and recommendation. The more people trust a brand, the more likely they are going to spend their money with that company.<\/p>\n
Amazon’s recent stellar performance during the fourth quarter of 2009 is a testament to that fact. The company saw its sales jump 42 percent over the same quarter in 2008 to $9.5 billion. During the year, Amazon grew its sales by over 30 percent, in what was arguably the worst economic times in recent memory, a feat that pushed its share of the total online retail market to about 13.3 percent.<\/p>\n
\u201cWe found that the number one \u201cTrustR\u201d brand in each of the 22 countries we researched was nearly seven times more likely to be purchased and consumers were 10 times more likely to have formed a strong bond with these brands,\u201d Eileen Campbell, Global CEO of Millward Brown said in a press release.\u00a0![\"USOnlinecommerce2009.gif\"](\"http:\/\/gigaom.files.wordpress.com\/2010\/02\/usonlinecommerce2009.gif?w=480&h=286\")
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Amazon.com is the top performing brand in the US based on two critical factors – trust and recommendation – according to a new report by market research firm, Millward Brown. The new report, \u201cBeyond Trust: Engaging Consumers in the Post-Recession World\u201d puts Amazon ahead of FedEx, Huggies and Downey. The \u201cBeyond Trust\u201d study used a […]<\/p>\n","protected":false},"author":674,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-348880","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/348880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=348880"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/348880\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=348880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=348880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=348880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/feeds.wordpress.com\/1.0\/comments\/gigaom.wordpress.com\/100689\/\")
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