{"id":350830,"date":"2010-02-22T16:56:00","date_gmt":"2010-02-22T21:56:00","guid":{"rendered":"http:\/\/www.businessinsider.com\/recyclebank-innovation-2010-2"},"modified":"2010-02-22T16:56:00","modified_gmt":"2010-02-22T21:56:00","slug":"green-innovation-a-company-that-picks-up-your-trash-and-pays-you-for-it","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/350830","title":{"rendered":"Green Innovation: A Company That Picks Up Your Trash And Pays You For It"},"content":{"rendered":"<div style=\"float: left; padding: 15px 15px 15px 0;\">\n<script type=\"text\/javascript\">\/\/ <![CDATA[\ntweetmeme_source = 'green'; tweetmeme_service = 'bit.ly';\n\/\/ ]]><\/script><br \/>\n<script src=\"http:\/\/tweetmeme.com\/i\/scripts\/button.js\" type=\"text\/javascript\"><\/script>\n<\/div>\n<p>How can people do the right thing and cash in on it?<\/p>\n<p>Green tech startup RecycleBank rewards households for their recycling habits with points credit they can use at over a thousand stores such as Whole Foods and Bed, Bath &amp; Beyond. The customers have online accounts where they can  verify what items are recyclable, track the points they&#8217;ve earned and where they can spend them.<\/p>\n<p>While saving the environment might seem like a good enough reason to get people to recycle, RecycleBank CEO Ron Gonen found that changing consumers&#8217; behavior is more effective when people receive immediate, tangible rewards for their efforts.<\/p>\n<p>\n<script src=\"http:\/\/player.ooyala.com\/player.js?width=560&amp;height=314&amp;embedCode=41N3Y3MToOC_Gof3cgZR6_SEzppgTPHe\"><\/script>\n<\/p>\n<p><noscript><object classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" id=\"ooyalaPlayer_5ipmy_g5zc5zhv\" width=\"560\" height=\"314\" codebase=\"http:\/\/fpdownload.macromedia.com\/get\/flashplayer\/current\/swflash.cab\"><param name=\"movie\" value=\"http:\/\/player.ooyala.com\/player.swf?embedCode=41N3Y3MToOC_Gof3cgZR6_SEzppgTPHe&#038;version=2\" \/><param name=\"bgcolor\" value=\"#000000\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"flashvars\" value=\"embedType=noscriptObjectTag&#038;embedCode=41N3Y3MToOC_Gof3cgZR6_SEzppgTPHe\" \/><embed src=\"http:\/\/player.ooyala.com\/player.swf?embedCode=41N3Y3MToOC_Gof3cgZR6_SEzppgTPHe&#038;version=2\" bgcolor=\"#000000\" width=\"560\" height=\"314\" name=\"ooyalaPlayer_5ipmy_g5zc5zhv\" align=\"middle\" play=\"true\" loop=\"false\" allowscriptaccess=\"always\" allowfullscreen=\"true\" type=\"application\/x-shockwave-flash\" flashvars=\"&#038;embedCode=41N3Y3MToOC_Gof3cgZR6_SEzppgTPHe\" pluginspage=\"http:\/\/www.adobe.com\/go\/getflashplayer\"><\/embed><\/object><\/noscript><\/p>\n<p><em>Produced By: Kamelia Angelova &amp; William Wei<\/em><\/p>\n<h3><strong>See more Innovation interviews:<\/strong><\/h3>\n<table style=\"width: 586px; height: 556px;\" border=\"0\">\n<tbody>\n<tr>\n<td><a href=\"http:\/\/www.businessinsider.com\/innovation-series-kevin-ryan\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/static.businessinsider.com\/image\/4ae5dec5000000000042496d-199-131\/kevinryan-valleyjpg.jpg\" border=\"0\" alt=\"kevinryan-valley.jpg\" width=\"199\" height=\"131\" \/><\/a><\/td>\n<td>\n<h3 style=\"text-align: center;\"><a href=\"http:\/\/www.businessinsider.com\/innovation-series-kevin-ryan\"><strong>Kevin Ryan <\/strong><\/a><\/h3>\n<h3 style=\"text-align: center;\"><a href=\"http:\/\/www.businessinsider.com\/innovation-series-kevin-ryan\">Founder of Gilt Groupe and former CEO of DoubleClick<\/a><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.businessinsider.com\/innovation-series-thomas-gensemer\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/static.businessinsider.com\/image\/4ab263913fe5fa7e6d1e282e\/gensemer-communityjpg.jpg\" border=\"0\" alt=\"gensemer-community.jpg\" width=\"200\" height=\"132\" \/><\/a><\/td>\n<td>\n<h3 style=\"text-align: center;\"><strong><a href=\"http:\/\/www.businessinsider.com\/innovation-series-thomas-gensemer\">Thomas Gensemer<\/a><\/strong><\/h3>\n<h3 style=\"text-align: center;\"><a href=\"http:\/\/www.businessinsider.com\/innovation-series-thomas-gensemer\">Managing partner at Blue State Digital<\/a><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.businessinsider.com\/innovation-series-marc-andreessen\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/static.businessinsider.com\/image\/4aba9af2314e230c27b97ccf\/andreessen-fogwarjpg.jpg\" border=\"0\" alt=\"andreessen-fogwar.jpg\" width=\"200\" height=\"131\" \/><\/a><\/td>\n<td>\n<h3 style=\"text-align: center;\"><strong><a href=\"http:\/\/www.businessinsider.com\/innovation-series-marc-andreessen\">Marc Andreessen<\/a><\/strong><\/h3>\n<h3 style=\"text-align: center;\"><a href=\"http:\/\/www.businessinsider.com\/innovation-series-marc-andreessen\">Founder of Netscape<\/a><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.businessinsider.com\/innovation-series-mark-zuckerberg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/static.businessinsider.com\/image\/4acf359b000000000097ddc0\/zuckerberg-3keys-innovationjpg.jpg\" border=\"0\" alt=\"zuckerberg-3keys-innovation.jpg\" width=\"200\" height=\"132\" \/><\/a><\/td>\n<td>\n<h3 style=\"text-align: center;\"><strong><a href=\"http:\/\/www.businessinsider.com\/innovation-series-mark-zuckerberg\">Mark Zuckerberg<\/a><\/strong><\/h3>\n<h3 style=\"text-align: center;\"><a href=\"http:\/\/www.businessinsider.com\/innovation-series-mark-zuckerberg\">Founder and CEO of Facebook<\/a><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"http:\/\/www.businessinsider.com\/recyclebank-innovation-2010-2#comments\">Join the conversation about this story &#187;<\/a><\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/Zx0Cl94lX9tK0NrvhoF6QIzo8jY\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/Zx0Cl94lX9tK0NrvhoF6QIzo8jY\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/Zx0Cl94lX9tK0NrvhoF6QIzo8jY\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/Zx0Cl94lX9tK0NrvhoF6QIzo8jY\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=zJRb8QSN844:HMe-5hN-vFo:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=zJRb8QSN844:HMe-5hN-vFo:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?i=zJRb8QSN844:HMe-5hN-vFo:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=zJRb8QSN844:HMe-5hN-vFo:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?i=zJRb8QSN844:HMe-5hN-vFo:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=zJRb8QSN844:HMe-5hN-vFo:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=zJRb8QSN844:HMe-5hN-vFo:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?i=zJRb8QSN844:HMe-5hN-vFo:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/greensheet\/~4\/zJRb8QSN844\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can people do the right thing and cash in on it? Green tech startup RecycleBank rewards households for their recycling habits with points credit they can use at over a thousand stores such as Whole Foods and Bed, Bath &amp; Beyond. The customers have online accounts where they can verify what items are recyclable, [&hellip;]<\/p>\n","protected":false},"author":412,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-350830","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/350830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/412"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=350830"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/350830\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=350830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=350830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=350830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}