{"id":351451,"date":"2010-02-22T22:15:57","date_gmt":"2010-02-23T03:15:57","guid":{"rendered":"http:\/\/gigaom.wordpress.com\/?p=100900"},"modified":"2010-02-22T22:15:57","modified_gmt":"2010-02-23T03:15:57","slug":"video-reality-tv-the-iphone-the-future-of-technology-%e2%80%94-why-it%e2%80%99s-all-a-game","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/351451","title":{"rendered":"Video: Reality TV, the iPhone &amp; the Future of Technology \u2014 Why It\u2019s All a Game"},"content":{"rendered":"<p><\/p>\n<p>Forget everything you did today. Clear your schedule and spend the next half hour watching this video. It&#8217;s a presentation by Jesse Schell, founder of <a href=\"http:\/\/www.schellgames.com\/\">Schell Games<\/a> and former creative director of the Disney Imagineering Virtual Reality Studio. A veteran game designer, he is also on the faculty of the Entertainment Technology Center at Carnegie Mellon University.<\/p>\n<p>In a talk at <a href=\"http:\/\/www.dicesummit.org\/\">the DICE 2010<\/a> conference held last week in Las Vegas, he gave a presentation called Design Outside the Box. It is the most mind-blowing thing I&#8217;ve seen in a long, long time. And while this presentation was about the future of games, Schell could very well be talking about the future of technology.<\/p>\n<p>Schell, in a very articulate manner, weaves together various technologies &#8212; from the social web to reality television to the iPhone to geolocation data &#8212; and lays out the future as he sees it. And I buy it. He talks in particular about <a href=\"http:\/\/gigaom.com\/2008\/05\/23\/what-makes-gaming-social\/\">how no one saw <\/a> Facebook games coming, and why they threw many people into a panic.<\/p>\n<p>He quips that &#8220;there are more Farmville than there are Twitter accounts&#8221; and that in Facebook you &#8220;pay real money to get virtual money.&#8221; <a href=\"http:\/\/gigaom.com\/2009\/11\/09\/the-scorecard-who-wins-loses-with-ea%E2%80%99s-400m-playfish-buy\/\">From the Playfish acquisition<\/a> to <a href=\"http:\/\/gigaom.com\/2009\/08\/16\/the-new-vertical-technology-to-shed-unwanted-pounds\/\">billions of dollars in revenue generated by WiiFit<\/a> and Guitar Hero, he talks about <a href=\"http:\/\/gigaom.com\/2008\/01\/24\/top-selling-video-games-show-growing-casualcrossover-trend\/\">how the new games<\/a> are essentially &#8220;psychological tricks.&#8221; For instance, Club Penguin offered everything free, including free virtual currency, but in order to spend the virtual money you needed to go to a store where you paid real money.<\/p>\n<p>Schell points out that the future of games is in finding psychological angles and making experiences based in reality. If the past of games was about fantasy, today&#8217;s games are about reality (not realism), much like our collective obsession with reality TV.<\/p>\n<p>Schell talks about why technological convergence is a total myth. Technologies are like species on the Galapagos islands, and like them they diverge. Of course, there are exceptions &#8212; such as the iPad, which is essentially a new kind of Swiss Army knife. It works as a Swiss Army knife because it fits in your pocket. In comparison, the iPad is stupid because it&#8217;s essentially a giant Swiss Army knife that doesn&#8217;t fit in your pocket.<\/p>\n<p>I can go on and sum up the entire talk, but you should just watch it. I would never be able to do justice to its brilliance. (<a href=\"http:\/\/knowledgeissocial.com\">Hat tip. #<\/a>)<\/p>\n<p><object id=\"VideoPlayerLg44277\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"382\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"src\" value=\"http:\/\/g4tv.com\/lv3\/44277\" \/><param name=\"name\" value=\"VideoPlayer\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"VideoPlayerLg44277\" type=\"application\/x-shockwave-flash\" width=\"480\" height=\"382\" src=\"http:\/\/g4tv.com\/lv3\/44277\" name=\"VideoPlayer\" allowfullscreen=\"true\" allowscriptaccess=\"always\"><\/embed><\/object><\/p>\n<div style=\"margin: 0pt; text-align: center; width: 480px; font-family: Arial,sans-serif; font-size: 12px; color: #ff9b00;\"><a style=\"color: #ff9b00;\" href=\"http:\/\/g4tv.com\/games\/wii\/index\" >Wii Games<\/a> &#8211; <a style=\"color: #ff9b00;\" href=\"http:\/\/g4tv.com\/e32010\" >E3 2010<\/a> &#8211; <a style=\"color: #ff9b00;\" href=\"http:\/\/g4tv.com\/games\/ps3\/61899\/guitar-hero-5\/index\" >Guitar Hero 5<\/a><\/div>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/gigaom.wordpress.com\/100900\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/gigaom.wordpress.com\/100900\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godelicious\/gigaom.wordpress.com\/100900\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/delicious\/gigaom.wordpress.com\/100900\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gostumble\/gigaom.wordpress.com\/100900\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/stumble\/gigaom.wordpress.com\/100900\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godigg\/gigaom.wordpress.com\/100900\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/digg\/gigaom.wordpress.com\/100900\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/goreddit\/gigaom.wordpress.com\/100900\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/reddit\/gigaom.wordpress.com\/100900\/\" \/><\/a> <img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=100900&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=TLxdpe4FkYU:bIcBi6aH5HE:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=TLxdpe4FkYU:bIcBi6aH5HE:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=TLxdpe4FkYU:bIcBi6aH5HE:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=TLxdpe4FkYU:bIcBi6aH5HE:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=TLxdpe4FkYU:bIcBi6aH5HE:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=TLxdpe4FkYU:bIcBi6aH5HE:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=TLxdpe4FkYU:bIcBi6aH5HE:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=TLxdpe4FkYU:bIcBi6aH5HE:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/TLxdpe4FkYU\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forget everything you did today. Clear your schedule and spend the next half hour watching this video. It&#8217;s a presentation by Jesse Schell, founder of Schell Games and former creative director of the Disney Imagineering Virtual Reality Studio. A veteran game designer, he is also on the faculty of the Entertainment Technology Center at Carnegie [&hellip;]<\/p>\n","protected":false},"author":674,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-351451","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/351451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=351451"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/351451\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=351451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=351451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=351451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}