{"id":358018,"date":"2010-02-24T11:00:49","date_gmt":"2010-02-24T16:00:49","guid":{"rendered":"http:\/\/gigaom.com\/?p=101285"},"modified":"2010-02-24T11:00:49","modified_gmt":"2010-02-24T16:00:49","slug":"scribd-goes-mobile-with-long-tail-books","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/358018","title":{"rendered":"Scribd Goes Mobile With Long-tail Books"},"content":{"rendered":"<p><a href=\"http:\/\/gigaom.com\/2010\/02\/24\/scribd-mobile-books\/scribd-2\/\" rel=\"attachment wp-att-101287\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/02\/scribd.png?w=280&#038;h=300\" alt=\"\" title=\"scribd\" width=\"280\" height=\"300\"  class=\"alignleft size-medium wp-image-101287\" \/><\/a><\/p>\n<p>Scribd, the document-hosting service that calls itself &#8220;the largest social publishing company in the world,&#8221; has launched a series of mobile services and features for sending books and other documents to any portable device, including a set of open APIs, and according to CEO Trip Adler, <a href=\"http:\/\/scribd.com\/about\">the company<\/a> plans to launch mobile apps for the iPhone, Android and iPad in the next few months. He also said that Scribd, which has about 50 million unique visitors a month, will soon have published more books than the entire U.S. publishing industry did last year.<\/p>\n<p>&#8220;We&#8217;ve spent the last few years building a repository of 10 million documents,&#8221; Adler said in an interview in advance of the launch. &#8220;Now we&#8217;re launching a way to really easily read these documents on any mobile device. So whether it&#8217;s a PowerPoint presentation or a book or a homework project, you can now send that to any mobile device and read it there.&#8221; One of the problems with the e-reader market, he says, is that &#8220;people don&#8217;t really know what to buy, or what to read on them &#8212; with these new services, as long as it&#8217;s on Scribd you know that you can read it on any device.&#8221;<\/p>\n<p>Scribd&#8217;s launch involves three separate products:<\/p>\n<ul>\n<li> A &#8220;send-to-device&#8221; option that will now appear at the top of every document the service hosts, which pulls up a list of all the devices Scribd can send to, including the Kindle, iPhone, Sony Reader, etc.<\/li>\n<p><\/p>\n<li> The Scribd Open Platform for E-Readers (SOPED), a development platform and set of application programming interfaces that companies can use to integrate with Scribd&#8217;s mobile services.<\/li>\n<p><\/p>\n<li> A series of mobile apps for the iPhone, Android, Kindle, iPad and other portable devices that make it easier to send and receive Scribd documents and books. <\/li>\n<\/ul>\n<p><a href=\"http:\/\/gigaom.com\/2010\/02\/24\/scribd-mobile-books\/scribd1-600\/\" rel=\"attachment wp-att-101290\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/02\/scribd1-600.png?w=600&#038;h=451\" alt=\"\" title=\"scribd1-600\" width=\"600\" height=\"451\"  class=\"aligncenter size-full wp-image-101290\" \/><\/a><\/p>\n<p>Adler told me that Scribd briefly thought about coming out with its own e-reading device, but &#8220;only for about a minute. It didn&#8217;t really make sense, because we&#8217;re a web software company, not a hardware company. So we decided to embrace as many different devices as we could.&#8221; Through a variety of different protocols &#8212; email, text messaging, etc. &#8212; the new &#8220;send-to-device&#8221; service supports the Kindle, the Nook, the iPhone, the Android, Windows Mobile devices, the BlackBerry, the Palm, the Onyx, the JetBook, the EZReader, the IRex and the Cool-ER. Adler said support for other devices will be coming soon.<\/p>\n<p><a href=\"http:\/\/gigaom.com\/2010\/02\/24\/scribd-mobile-books\/scribd2\/\" rel=\"attachment wp-att-101293\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/02\/scribd2.png?w=600&#038;h=421\" alt=\"\" title=\"scribd2\" width=\"600\" height=\"421\"  class=\"aligncenter size-full wp-image-101293\" \/><\/a><\/p>\n<div id=\"inline-related-posts-101285\" class=\"widget inline-related-posts alignleft clearfix\">\n<div class=\"widget-wrap\">\n<div class=\"widget-title-wrap clearfix\">\n<h2 class=\"widget-title\">More on <span><a class=\"category-link\" href=\"http:\/\/gigaom.com\/topic\/mobile-apps\" title=\"Mobile Apps\">Mobile Apps<\/a><\/span><\/h2>\n<\/p><\/div>\n<ul class=\"inline-related-posts\">\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/02\/24\/why-the-first-winphone-chassis-design-is-key-for-microsoft\/\">Why the First WinPhone Chassis Design Is Key for&nbsp;Microsoft<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/02\/24\/why-ngmoco-ceo-is-bullish-on-ipad\/\">Why ngmoco&#8217;s CEO Is Bullish on the&nbsp;iPad<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/02\/23\/gowalla-powering-location-results-on-android-with-skyhook-wireless\/\">Gowalla Powering Location Results on Android With Skyhook&nbsp;Wireless<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/02\/23\/pocketgear-buys-handango\/\">PocketGear buys Handango, Highlights App Store&nbsp;Evolution<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"widget-bottom clearfix\"><\/div>\n<\/p><\/div>\n<p>In contrast to companies like Apple and Amazon, which are concentrating on signing deals with major publishers for established authors, Adler said that Scribd focuses on what the company calls &#8220;the long tail of content.&#8221; That means anything from a student&#8217;s PhD thesis or a PowerPoint presentation to a self-published children&#8217;s story or a cookbook. &#8220;We specialize in all kinds of material that isn&#8217;t being published by traditional publishers,&#8221; he said. &#8220;About 95 percent of the content on Scribd is free.&#8221;<\/p>\n<p>That said, Scribd spokesperson Michelle Laird noted that the company is also working with major publishers such as Simon &amp; Schuster and Random House. Although some publishers<a href=\"http:\/\/www.guardian.co.uk\/books\/2009\/mar\/30\/scribd-rowling-free-book-outrage\"> have criticized the company in the past<\/a> for hosting copyright-infringing copies of their works, Adler says that Scribd has &#8220;made tremendous progress with our copyright management system.&#8221; Laird noted that Wiley &amp; Sons &#8212; publishers of the popular &#8220;Dummies&#8221; series of self-help technical books &#8212; has also agreed to put some of its content on Scribd, after being satisfied by the company that it would be protected.<\/p>\n<p>Adler said that the number of books published through Scribd is &#8220;doubling every six months or so,&#8221; and that soon the company will have published more books than the entire U.S. publishing industry did last year, a number he estimated at about 300,000. The Scribd CEO also said that he isn&#8217;t concerned about competitor DocStoc&#8217;s <a href=\"http:\/\/gigaom.com\/2010\/02\/23\/docstoc-launches-online-document-store\/\">recent launch of an online store<\/a> for selling documents. &#8220;Jason at DocStoc has been saying that we&#8217;re just a book publisher, but we&#8217;re really not,&#8221; he said. &#8220;We host all kinds of documents.&#8221;<\/p>\n<p>Laird noted that while DocStoc requires those who sell through its store to be approved, Scribd &#8220;allows anyone to sell in our store.&#8221; Among the document services that Scribd has deals with, she said that ProQuest provides hundreds of thousands of graduate-level theses that students can read and use to study for a graduate degree. The service also has a branded, embeddable reader that is used by publications such as the New York Times to host documents related to new stories.<\/p>\n<p><strong>Related content from GigaOM Pro (sub. req&#8217;d)<\/strong>:<\/p>\n<p><a href=\"http:\/\/pro.gigaom.com\/2010\/02\/the-price-of-e-book-progress\/\">The Price of E-Book Progress<\/a><\/p>\n<p><em>Thumbnail photo <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/2.0\/deed.en\">courtesy<\/a> of Flickr user <a href=\"http:\/\/www.flickr.com\/photos\/95272747@N00\/137413905\/\">Here&#8217;s Kate<\/a><\/em><\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/gigaom.wordpress.com\/101285\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/gigaom.wordpress.com\/101285\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godelicious\/gigaom.wordpress.com\/101285\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/delicious\/gigaom.wordpress.com\/101285\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gostumble\/gigaom.wordpress.com\/101285\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/stumble\/gigaom.wordpress.com\/101285\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godigg\/gigaom.wordpress.com\/101285\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/digg\/gigaom.wordpress.com\/101285\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/goreddit\/gigaom.wordpress.com\/101285\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/reddit\/gigaom.wordpress.com\/101285\/\" \/><\/a> <img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=101285&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=0XhgYqN0FVo:wm5g1ap8nGk:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=0XhgYqN0FVo:wm5g1ap8nGk:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=0XhgYqN0FVo:wm5g1ap8nGk:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=0XhgYqN0FVo:wm5g1ap8nGk:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=0XhgYqN0FVo:wm5g1ap8nGk:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=0XhgYqN0FVo:wm5g1ap8nGk:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=0XhgYqN0FVo:wm5g1ap8nGk:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=0XhgYqN0FVo:wm5g1ap8nGk:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/0XhgYqN0FVo\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scribd, the document-hosting service that calls itself &#8220;the largest social publishing company in the world,&#8221; has launched a series of mobile services and features for sending books and other documents to any portable device, including a set of open APIs, and according to CEO Trip Adler, the company plans to launch mobile apps for the [&hellip;]<\/p>\n","protected":false},"author":2260,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-358018","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/358018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2260"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=358018"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/358018\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=358018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=358018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=358018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}