One company’s recall can be another company’s windfall.\u00a0 At least that’s what carmakers are hoping in the wake of Toyota’s recall of 8.5 million vehicles and\u00a0brutal Congressional hearings.<\/p>\n
General Motors and Ford have both offered $1,000 discounts on their models for drivers who trade in a Toyota.\u00a0 But besides some local dealers taking out newspaper ads, the two American companies haven’t exactly been crowing about the deals.<\/p>\n
That’s because\u00a0it’s a delicate\u00a0balance for car companies, knowing that Toyota’s problems today could potentially be theirs tomorrow.\u00a0 Transportation Secretary Ray LaHood told a House panel on Tuesday, “Look at the statistics.\u00a0 Over the last three years, [we’ve seen] 23 million\u00a0[recalls] of automobiles as a result of our investigations.\u00a0 And the vast majority were not Toyota.”<\/p>\n
But statistics aren’t grabbing the headlines; stories of car crashes and run-away Toyotas are.\u00a0\u00a0That’s\u00a0changing the minds of\u00a0some drivers, according to a Kelley Blue Book survey\u00a0done in early February.\u00a0 The survey shows\u00a0more than a\u00a0quarter of drivers considering a Toyota before the recalls have now changed their minds.<\/p>\n
Toyota’s competitors are ready to scoop up those potential buyers.\u00a0 That same Kelley Blue Book survey showed Chevy drivers’ loyalty went up 6.5% and\u00a0Ford’s increased by 4.6% during the same time period.\u00a0 Honda also jumped in the survey, giving it the most loyal customer base.<\/p>\n
All these manufacturers know that’s where the car game is won and lost – locking in future customers.\u00a0 After\u00a0a dismal few years for\u00a0vehicle sales, GM and Ford are hoping discounts and solid products will increase their piece of the sales pie.<\/p>\n","protected":false},"excerpt":{"rendered":"
One company’s recall can be another company’s windfall.\u00a0 At least that’s what carmakers are hoping in the wake of Toyota’s recall of 8.5 million vehicles and\u00a0brutal Congressional hearings. General Motors and Ford have both offered $1,000 discounts on their models for drivers who trade in a Toyota.\u00a0 But besides some local dealers taking out newspaper […]<\/p>\n","protected":false},"author":5564,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-358046","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/358046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/5564"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=358046"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/358046\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=358046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=358046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=358046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}