Published Feb. 2010 As an associate professor at Columbia Basin College, Gene Holand, is creative and edgy. Holand, who is in his 30th year at CBC, is a teacher and speaker whose expertise in sales, marketing, personal development and innovation has produced several award winning achievements.<\/P> He is known for presentations and seminars that are funny, insightful, and in your face.<\/P> He is real world and irreverent. His students refer to him as the “polisher” or the “finisher”, because he demands that they become the “architects of their own destiny” and to use passion, commitment and dedication to build their life’s vision.<\/P> Holand teaches sales, marketing, management, innovations and human relations and creative marketing.<\/P> The Tri-Cities Area Journal of Business recently quizzed Holand to find out more about his marketing classes and how local businesses might find value in using the CBC students.<\/P> TCAJoB:<\/STRONG> What is Creative Marketing Consultants? TCAJoB:<\/STRONG> What type of services does CMC offer? TCAJoB:<\/STRONG> How did it get started? Working with McCurly Dealership and a $2,500 budget, we amassed a $35,000 promotional plan. after the project completion and execution we began, with our local advisory committee developing Creative Marketing Consultants, which brought the real world into the classroom. From that day forward we have three classes each quarter — BUS 267, 268 and 269 Marketing Special Projects.<\/P> TCAJoB:<\/STRONG> What is your goal with the class? TCAJoB:<\/STRONG> What are some of the most creative, successful campaigns your students have come up with? We also worked with the Washington Restaurant Association to develop a food show, ‘Food, Wine and the Bottom-line,’ bringing both suppliers and restaurants together. <\/P> We have done two successful years with the ‘Nutcracker Bullet.’<\/P> We re-imaged the CBC logo and tagline; created an image packaging for Dolly’s Cupcakes, a handmade children’s tea set, sold at Nordstrom’s, and designed the logo for the Tri-Cities Hispanic Chamber of Commerce. We’ve also done graphics and poster design work for the Tri-Cities Wine Festival.<\/P> During the past two years we have been working with New Horizons High School\u0092s marketing class on a statewide campaign for high school dropouts titled \u0091Destination Graduation.\u0092 Their instructor Sue Edmonds is one of my graduates.<\/P> We did the design and image creations for two businesses, one in the Dominican Republic that sells cigars and an African company that sells tea, that involved out of country communications to create the packaging necessary for U.S. retail sales.<\/P> During the 2009-2010 school year we had several new clients with huge projects, including Tri-Cities Rotary Duck Race and The Pasco Downtown Development Association.<\/P> We\u0092re working with Last Chance Distillers of Prosser, naming and designing its new whisky, gin, vodka and moonshine bottles and labels.<\/P> And we are designing a series of wine labels to be distributed over the next five years for the Washington State FFA Foundation.<\/P> TCAJoB:<\/STRONG> How has the class changed, if at all, since you started? And last we have added a series of classes on Innovation better known as the Innovation Institute, where we take your creative thinking and processing to new and exciting levels. This class has been taught to several area businesses as well as my students.<\/P> TCAJoB:<\/STRONG> What are the most important things your students learn through the class? TCAJoB:<\/STRONG> What type of feedback do you receive from the business owners who use Creative Marketing Consultants? TCAJoB:<\/STRONG> How much do clients pay Creative Marketing Consultants? TCAJoB:<\/STRONG> How can business owners get help from Creative Marketing Consultants? Published Feb. 2010By Mary Hopkins, Tri-Cities Area Journal of BusinessAs an associate professor at Columbia Basin College, Gene Holand, is creative and edgy. Holand, who is in his 30th year at CBC, is a teacher and speaker whose expertise in sales, marketing, personal development and innovation has produced several award winning achievements.He is known for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-358337","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/358337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=358337"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/358337\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=358337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=358337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=358337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/SPAN><\/SPAN>By Mary Hopkins, Tri-Cities Area Journal of Business<\/P>
Holand:<\/STRONG> CMC is a practical and student-centered project oriented class, utilizing marketing skills to develop marketing campaigns and plans, graphics and image packages for Tri-Cities-area businesses and charitable organizations.<\/P>
Holand:<\/STRONG> Graphics, image packages, light photo work, conceptual work including product design, trade show booth design, business cards and flyers. Our only exception is heavy duty research projects which take a great amount of time and dollars.<\/P>
Holand:<\/STRONG> This course was designed and developed as an in-class project. We were asked by General Motors to do a local, on-campus project. The students designed and executed a marketing plan to create awareness of General Motors vehicles to a buying population that was virtually untapped.<\/P>
Holand:<\/STRONG> That each student experience and explore innovation and leadership. All student develop their creative skills through challenging projects and team participation working for a common goal. And that each student find their own strengths and potential.<\/P>
Holand:<\/STRONG> We had the opportunity to work with Kestrel Winery of Prosser in the concept and design of the ‘The Lady in Red’ and Platinum Series, taking them from 6,000 cases a year to 36,000 cases.<\/P>
Holand:<\/STRONG> Our client list has grown, providing a large variety of opportunities for my students. And we have moved into a new building \u0096 going from 800 square feet to 1,200 square feet. The classroom was designed and laid out by my students and myself. We have 12 foot ceilings for photography work, a printing lab where we can print anything from standard 8.5 x 11 to 44\u0094 wide posters of photo quality. We can print one sample for the client and then send them to several high quality printing shops in our area to have quantities printed.<\/P>
Holand:<\/STRONG> That the phrase \u0093fail often to succeed sooner\u0094 is ingrained in them and their work, because I believe that this is the place to make your mistakes. They sometimes refer to me as the polisher or the finisher, because I will not let anything out of that classroom as a finished project that I would not be proud of. Please understand that I will not do the work, but I will make suggestions for changes.<\/P>
Holand:<\/STRONG> Everything from \u0091Great job, I can\u0092t believe this came from a community college class\u0094 to \u0091Not exactly what we needed.\u0094 We realize that we cannot satisfy every client that comes to us. But we also do our best with every client.<\/P>
Holand:<\/STRONG> We do not and cannot charge. We are not in the competitive market place. We use our clients as learning experiences. Several clients have made donations to the CBC Foundation in the name of CMC, which we use for scholarships.<\/P>
Holand:<\/STRONG> All they have to do is call my cell number 948-1300 or come by our classroom in the B building room 108 any day Monday through Thursday at 11:30.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"