{"id":358770,"date":"2010-02-24T14:30:05","date_gmt":"2010-02-24T19:30:05","guid":{"rendered":"http:\/\/gigaom.wordpress.com\/?p=101278"},"modified":"2010-02-24T14:30:05","modified_gmt":"2010-02-24T19:30:05","slug":"the-slow-death-of-a-social-network","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/358770","title":{"rendered":"The Slow Death of a Social Network"},"content":{"rendered":"

\"facebookrulessocialnetworks.gif\"A few weeks ago, when News Corp’s digital chief, Jon Miller, fired MySpace CEO<\/a> Owen Van Natta and replaced him with Co-presidents Mike Jones and Jason Hirschhorn, I decided it was time to write the social networking site’s epitaph<\/a>. The recent exodus of executives and technical talent<\/a> has only bolstered my belief that MySpace is nothing more than a carcass of its former self. In fact, it’s been rotting away for the past few years, as these charts illustrate.<\/p>\n

The first graphic shows the comparison between Facebook and MySpace. The Johnny\u2013come-lately controls 74 percent of the social networking market, according to data collected by Zscalar<\/a>. And the gap between Facebook and its rivals is only widening.<\/p>\n

Data from the Nielsen Company<\/a> illustrates how over the past three years, Facebook has crushed the competition. Not only are people spending more and more time on Facebook — about 6.5 hours a month, on average, as of December 2009 — its number of users now tops 400 million. And that usage is coming at the expense of its rivals. During December, 67 percent of social media users visited the site.<\/a><\/p>\n

\"social-network-growth.png\"<\/p>\n

The important thing to note in this graphic: the steady decline in the number of U.S. visitors to MySpace over the past three years. comScore’s data only bolsters that argument, though it shows a slight bump in December 2009 traffic. But that seems like a dead-cat bounce. \"myspacetanks.gif\"<\/p>\n

At this point I think it’s safe to say that there is a higher chance of me winning an Academy Award than the MySpace co-presidents (and their boss, Jon Miller) being able to execute a successful turnaround of the social network.<\/p>\n

Related content from GigaOM Pro (sub req’d):<\/strong><\/p>\n

Is Facebook Video Chat the Future of Social Media?<\/a><\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

A few weeks ago, when News Corp’s digital chief, Jon Miller, fired MySpace CEO Owen Van Natta and replaced him with Co-presidents Mike Jones and Jason Hirschhorn, I decided it was time to write the social networking site’s epitaph. The recent exodus of executives and technical talent has only bolstered my belief that MySpace is […]<\/p>\n","protected":false},"author":674,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-358770","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/358770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=358770"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/358770\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=358770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=358770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=358770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}