{"id":361335,"date":"2010-02-24T19:34:29","date_gmt":"2010-02-25T00:34:29","guid":{"rendered":"http:\/\/www.mobilecrunch.com\/?p=27098"},"modified":"2010-02-24T19:34:29","modified_gmt":"2010-02-25T00:34:29","slug":"att-t-mobile-sprint-and-verizon-break-down-etfs-for-the-fcc","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/361335","title":{"rendered":"AT&amp;T, T-Mobile, Sprint and Verizon break down ETFs for the FCC"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-27099 alignright\" title=\"Terminator\" src=\"http:\/\/www.mobilecrunch.com\/wp-content\/uploads\/2010\/02\/Terminator-236x300.png\" alt=\"\" width=\"236\" height=\"300\" \/><\/p>\n<p>Early termination fees. No one likes them but they can sometimes be a necessary evil. If you become unhappy with your service provider or you are overwhelmed with lust for a new gadget on a different carrier, you pay the price. Carriers say that these termination fees, or ETFs, allow them to subsidize handsets and recover those costs over the course of a contract. Should a contract be broken, a carrier recovers those subsidies with an ETF.<\/p>\n<p>The FCC recently decided something was amiss with ETFs and <a href=\"http:\/\/techcrunch.com\/2010\/01\/26\/fcc-etf-inquiry\/\">probed carriers into explaining the rhyme and reason behind the fees<\/a>. The carriers have finally spoken, albeit a little unconvincingly. Most of you are already familiar with why ETFs exist, but it is interesting to see the canned and obvious responses from the carriers.<\/p>\n<p>AT&amp;T boils it down to choice and it really couldn&#8217;t have done a better job of playing Captain Obvious. Customers can either choose a subsidized handset with penalties if a contract is broken, or go pre-paid and pay for a device outright. Of course, the latter option can either limit handset selection or make a huge dent in one&#8217;s wallet. Again, it&#8217;s a choice consumers have to make.<\/p>\n<p>Sprint says that its customers are thoroughly informed about contract terms and conditions, and that ETFs are a part of the game. The carrier does everything it possibly can to make sure a customer knows what he or she is getting into before, during and after a handset is sold and a contract is signed to make sure the customer is satisfied and happy. Fair enough, and I agree having been a Sprint customer lately. Vonya McCann, senior vice president of government affairs for Sprint, says, &#8220;An unsatisfied customer is much more likely to leave Sprint for another  carrier.&#8221;<\/p>\n<p>After recently doubling its ETF for premier or high-end handsets, Verizon actually had the gall to say that it was doing a favor for its customers. Verizon&#8217;s excuse is the same as everyone else&#8217;s: subsidies allow customers to purchase otherwise pricey handsets for more manageable costs, and ETFs are put in place in case a deal is broken. But still, does $350 seem fair on top of what a top-tier device usually costs?<\/p>\n<p>Lastly, there is Google, who recently got into the handset sales game with the Nexus One. Google either sells the Nexus One directly to customers, or sells it  subsidized through T-Mobile, earning a commission in the process. If the customer bails, Google passes the cost of that lost commission down to the customer.<\/p>\n<p>What this all boils down to is handset subsidies, which are usually recovered via the pricey monthly plans we pay for. If a carrier fronts $300 on a device so we only have to pay $100, and we cancel a contract three months into the deal, the carrier does have a right to recover those costs because it just waved bye-bye to a shiny new handset.<\/p>\n<p>[via <a href=\"http:\/\/news.yahoo.com\/s\/ap\/20100224\/ap_on_hi_te\/us_tec_fcc_wireless_inquiry\">Associated Press<\/a>]<\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/UYkkIHYhzuQtINW5phVlqmHf39c\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/UYkkIHYhzuQtINW5phVlqmHf39c\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/UYkkIHYhzuQtINW5phVlqmHf39c\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/UYkkIHYhzuQtINW5phVlqmHf39c\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=ssDTuF3sFn8:crZgX7IehwQ:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?i=ssDTuF3sFn8:crZgX7IehwQ:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=ssDTuF3sFn8:crZgX7IehwQ:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?i=ssDTuF3sFn8:crZgX7IehwQ:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=ssDTuF3sFn8:crZgX7IehwQ:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Early termination fees. No one likes them but they can sometimes be a necessary evil. If you become unhappy with your service provider or you are overwhelmed with lust for a new gadget on a different carrier, you pay the price. Carriers say that these termination fees, or ETFs, allow them to subsidize handsets and [&hellip;]<\/p>\n","protected":false},"author":5024,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-361335","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/361335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/5024"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=361335"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/361335\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=361335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=361335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=361335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}