{"id":361898,"date":"2010-02-25T06:17:10","date_gmt":"2010-02-25T11:17:10","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20100223\/1821298278.shtml"},"modified":"2010-02-25T06:17:10","modified_gmt":"2010-02-25T11:17:10","slug":"reverbnation-adds-some-rtb-to-its-cwf-platform","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/361898","title":{"rendered":"ReverbNation Adds Some RtB To Its CwF Platform"},"content":{"rendered":"

It’s been neat to watch more and more companies step up to better enable the types of business models that are working<\/a> these days. The latest is ReverbNation — a company that’s really focused on the Connect with Fans (CwF) side of the business for a while — by building what it called a “fan relationship management” system. Basically, it was a more sophisticated email list manager, but with some special features and widgets for bands. The company has been adding a lot of features lately, and now it’s announced a deal to make it even easier for a band to sell merch<\/a> via ReverbNation. Contrary to what the article claims, I don’t believe that just selling merch is necessarily a great business model on its own (access, attention and some other things tend to have more potential), but it is certainly a good supplementary part of many CwF+RtB type business models these days. So anything that makes it easier for artists seems like a good thing. Obviously, there are other ways that bands could already do similar things, but the integration directly into ReverbNation’s platform is definitely a nice thing.<\/p>\n

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It’s been neat to watch more and more companies step up to better enable the types of business models that are working these days. The latest is ReverbNation — a company that’s really focused on the Connect with Fans (CwF) side of the business for a while — by building what it called a “fan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-361898","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/361898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=361898"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/361898\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=361898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=361898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=361898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}