{"id":363653,"date":"2010-02-25T18:59:43","date_gmt":"2010-02-25T23:59:43","guid":{"rendered":"tag:contentnext.com,2010-02-25:article\/419-video-paidcontent-2010-the-market-for-enhanced-e-books-and-new-mobile-r"},"modified":"2010-02-25T18:59:43","modified_gmt":"2010-02-25T23:59:43","slug":"video-paidcontent2010-the-market-for-enhanced-e-books-and-new-mobile-revenue-sources","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/363653","title":{"rendered":"Video @ paidContent2010: The Market For ‘Enhanced’ E-Books, And New Mobile Revenue Sources"},"content":{"rendered":"

At our first paidContent2010 conference, Elinor Hirschhorn<\/strong>, Simon & Schuster’s EVP & chief digital officer, spoke about the potential for book-online video hybrids such as Vook. “Is there a return?” she asked. “The real question is about distribution. It needs a larger channel or distribution relationship for the browser experience to really take off.”<\/p>\n

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Meanwhile, Bart Decrem<\/strong>, co-founder and CEO of Tapulous, and John Kosner<\/strong>, SVP and GM of digital media for ESPN (NYSE: DIS<\/a>), talked about the trends and challenges for mobile. Decrem says letting users download free apps with credits to purchase additional content, such as music, will be a significant source of revenue. Kosner sees growth and innovation in both text and video alerts. The beauty in those campaigns, he says, is that target audiences don’t need a smartphone for those campaigns to be effective.<\/p>\n

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Check out video of the full session, A Plethora Of Portability: How Smartphones, E-Readers And, Yes, Tablets, Are Changing The Game<\/em>, moderated by Jonathan Dube<\/strong>, VP of ABCNews.com, here<\/a>.\n<\/p>\n

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At our first paidContent2010 conference, Elinor Hirschhorn, Simon & Schuster’s EVP & chief digital officer, spoke about the potential for book-online video hybrids such as Vook. “Is there a return?” she asked. “The real question is about distribution. It needs a larger channel or distribution relationship for the browser experience to really take off.” Meanwhile, […]<\/p>\n","protected":false},"author":5453,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-363653","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/363653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/5453"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=363653"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/363653\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=363653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=363653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=363653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}