{"id":364645,"date":"2010-02-25T15:07:54","date_gmt":"2010-02-25T20:07:54","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e201310f3ad7d5970c"},"modified":"2010-02-25T15:07:54","modified_gmt":"2010-02-25T20:07:54","slug":"svedkas-fembot-coming-to-life-in-the-vodka-brands-first-tv-spot","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/364645","title":{"rendered":"Svedka&#8217;s fembot coming to life in the vodka brand&#8217;s first TV spot"},"content":{"rendered":"<p><a href=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a8d4225e970b-pi\" style=\"float: left;\"><img decoding=\"async\" alt=\"Svedka\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a8d4225e970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a8d4225e970b-300wi\" style=\"margin: 0px 5px 5px 0px; width: 300px;\"><\/img><\/a> <\/p>\n<p>Svedka vodka is launching its first-ever TV commercial on Monday, part of a larger campaign that includes an online component and out-of-home ads. The fast-growing spirits brand said it approached the TV spot like a big-budget music video. It uses special effects and professional dancers, who groove to a remake of the Jackson 5 classic &quot;Dancing Machine.&quot; The brand clearly tried hard to keep the futuristic\/retro theme going throughout the campaign, and tapped creative house Eight VFX to produce a CGI version of its spokes-bot, Svedka_Grl. In addition to the spot, the female robot will appear across Svedka ads that pose the question: &quot;R U Bot or Not?&quot; Those ads include billboards, bus shelters, bus sides, taxi tops and phone kiosks. The fembot is also <a href=\"http:\/\/www.facebook.com\/svedka\" >invading Facebook<\/a> and bars in several major U.S. cities. So, the next time you&#8217;re out, order a signature Svedka cocktail like a Hot_Bot or a Celeb_U_Bot and bust a dance move from the new commercial.<\/p>\n<p>\u2014Posted by Elena Malykhina<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Svedka vodka is launching its first-ever TV commercial on Monday, part of a larger campaign that includes an online component and out-of-home ads. The fast-growing spirits brand said it approached the TV spot like a big-budget music video. It uses special effects and professional dancers, who groove to a remake of the Jackson 5 classic [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-364645","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/364645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=364645"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/364645\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=364645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=364645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=364645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}