{"id":36940,"date":"2009-11-05T14:33:43","date_gmt":"2009-11-05T19:33:43","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20091105\/0241206803.shtml"},"modified":"2009-11-05T14:33:43","modified_gmt":"2009-11-05T19:33:43","slug":"content-is-advertising-free-local-commercials-sponsored-by-another-company","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/36940","title":{"rendered":"Content Is Advertising: Free Local Commercials, Sponsored By Another Company"},"content":{"rendered":"

Via Adam Savage<\/a>, I heard about a fun project that highlights the advertising is content, content is advertising<\/a> concept in multiple ways. It’s a site called ILoveLocalCommercials.com<\/a>, which features two filmmakers going around the country making (free — and awesome<\/i>) TV commercials for local businesses that are nominated on the site. As mentioned, the commercials are really quite impressive, such as the “brutally honest” commercial for Cullman Liquidation<\/a> (“get yourself a home, or don’t, I don’t care”) or for Ray’s Midbell Music<\/a> that involves a rap about how being in the school band is cool:
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\nThe commercials are really entertaining in their own way, and have garnered hundreds of thousands of views — again, demonstrating how good advertising is content. The guys making the videos also put up a short “behind the scenes” version of each video as well, to explain the backstory a bit more. The backstory on Cullman Liquidation<\/a> is pretty entertaining as well.<\/p>\n

But why are these guys doing this? Well, the whole thing is actually part of a promotion from another company, MicroBilt, that’s trying to promote its own line of small business services. So it’s paying for the whole thing — showing how content is advertising<\/i>. None of the videos are actually about MicroBilt, but in sponsoring the entire site and the whole process, it’s helping to get its name out there in a fun (non-intrusive, non-annoying, non-sneaky) manner. It’s not about product placement or trying to “sneak” a brand into something. Everything’s totally upfront. But it’s a fun project, with highly entertaining content that shows both<\/i> how advertising is content and<\/i> how content is advertising.<\/p>\n

Oh yeah, and it appears that Cullman Liquidation has also picked up on the whole “looooooooooots of t-shirts”<\/a> concept. On the Cullman Liquidation website<\/a>, the company is selling t-shirts based on the commercial…<\/p>\n

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Via Adam Savage, I heard about a fun project that highlights the advertising is content, content is advertising concept in multiple ways. It’s a site called ILoveLocalCommercials.com, which features two filmmakers going around the country making (free — and awesome) TV commercials for local businesses that are nominated on the site. As mentioned, the commercials […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-36940","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/36940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=36940"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/36940\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=36940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=36940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=36940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}