{"id":371845,"date":"2010-02-27T19:00:22","date_gmt":"2010-02-28T00:00:22","guid":{"rendered":"tag:consumerist.com,2010:\/\/1.10002664"},"modified":"2010-02-27T20:26:23","modified_gmt":"2010-02-28T01:26:23","slug":"hey-best-buy-way-to-drive-another-customer-away-with-optimization-nonsense","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/371845","title":{"rendered":"Hey, Best Buy, Way To Drive Another Customer Away With &#8220;Optimization&#8221; Nonsense"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/consumerist.com\/assets_c\/2010\/02\/3821091276_972fb555a1_m-thumb-240x180-37547.jpg\">         <\/p>\n<p>J. in California tells Consumerist that he liked Best Buy. He was a loyal customer until he attempted to buy a laptop there for a friend, and ran up against a brick wall of strangeness and dysfunction, all in the name of&#8230; <a href=\"http:\/\/consumerist.com\/2010\/01\/consumerist-investigation-best-buy-optimization-is-a-big-stupid-annoying-waste-of-money.html\">Geek Squad optimization<\/a>. <\/p>\n<p>He copied us on his <a href=\"http:\/\/consumerist.com\/2007\/05\/how-to-launch-an-executive-email-carpet-bomb.html\">EECB<\/a> to Best Buy. Here&#8217;s what he wrote:<\/p>\n<blockquote><p>I would like to share with you an experience I have with Best Buy Store<br \/>\n[redacted] today ([adddress redacted]). Before this incident,<br \/>\nI have a perfect relationship with best buy and have been a happy<br \/>\ncustomer. In fact, I have been trying to make the company I work for to<br \/>\nshop at a newly opened Best Buy instead of another large nearby retailers.<\/p>\n<p>I am an IT personnel at a networking equipment manufacturer, so I&#8217;m <br \/>\nusually the person that gives advice to my friends regarding hi-tech <br \/>\nitems. Today, my friend told me that he needed to buy a laptop before <br \/>\nhis upcoming trip on Sunday. I asked him to join me at Best Buy during <br \/>\nlunch time so that he can take a look at the selection of laptops and I <br \/>\ncan give him some advice. He narrowed his choices down between an Asus <br \/>\nor Acer and told me that he&#8217;d let me know later that day which one he&#8217;d <br \/>\nprefer. Close to end of my working day, he called me and told me that he <br \/>\nprefers the Asus that he sees at Best Buy. Since I work near a Best Buy, <br \/>\nI decided that it&#8217;d be better for me to order it online with the option <br \/>\nfor in-store pickup, then he can reimburse me later. That way, he <br \/>\ndoesn&#8217;t have to go out of his way to get the laptop. As extra perk, I <br \/>\nalso get some points on my rewards card.<\/p>\n<p>I made the order at 7:08pm and got the confirmation email almost <br \/>\nimmediately. Since I have confirmed that the store have everything in <br \/>\nstock, I assumed that it&#8217;d be a very quick before I get my pickup <br \/>\nnotice. I left the office around 7:25 and reached Best Buy around 7:30. <br \/>\nI checked in at the customer service desk and asked if my order has <br \/>\nturned up. The lady at the cashier (K.) told me that she can&#8217;t find <br \/>\nmy order and would check with the inventory team. She came back and told <br \/>\nme that the inventory team is on break and I&#8217;m early for the pickup. <br \/>\nThat&#8217;s understandable and I told her that I&#8217;d browse the store before <br \/>\ngoing to go back to the service desk and get my item.<\/p>\n<p>I received my pickup notice on my email at 7:49 which was earlier than <br \/>\nthe 45 minutes time limit. I probably checked my email around 7:50-7:52, <br \/>\nand approached K. again. Once again she was courteous and friendly. <br \/>\nShe was apologetic that it took so long to get my item. I hang around <br \/>\nthe service desk area while she went to the inventory room to check on <br \/>\nmy order. At 7:55, I received a call from H. (Store Operator) that <br \/>\nmy item is ready for pickup. I told her that I was already at the <br \/>\nservice desk already. She stepped out from the room behind the service <br \/>\ndesk and found me. She then told me that the laptop is currently being <br \/>\noptimized and it would be ready soon.<\/p>\n<p>This is where the trouble start. I told her that I am comfortable <br \/>\nworking with computers and don&#8217;t want an optimized laptop. I also <br \/>\nrequested if she could stop the procedure. She then asked me to wait for <br \/>\na minute while she checked on it. She went to the inventory room and I <br \/>\nfollowed her up to the door to the inventory room. She then came back <br \/>\nand told me that the laptop HAS already been optimized. I told her that <br \/>\nI&#8217;d like a non-optimized laptop, preferably an unopened one. She told me <br \/>\nthat both of the laptop currently in stock have been optimized. I either <br \/>\nhave to pay for the optimization or wait for it to be unoptimized and <br \/>\nhave it reset to default. I told her that I need the laptop fast because <br \/>\nI need to go back home and help my wife with the children. She told me <br \/>\nthat she needs to talk to the manager and it should be about 5 minutes. <br \/>\nI waited around the service desk for a while, but I didn&#8217;t see her <br \/>\nanymore. I ask several other employee (F. and S.) to get me <br \/>\nH. because I can&#8217;t wait too long. When I saw her walking toward the <br \/>\nservice desk, I stopped her and asked her if she knows how much longer <br \/>\nit would take for me to get the laptop. She told me that she&#8217;s working <br \/>\non my case and would appreciate it if I stop bothering her.<\/p>\n<p>At this point I make the following observation:<br \/>\n1. She started telling me that they&#8217;re optimizing my laptop, but later <br \/>\ntold me that both in-stock laptops are already optimized and I have to <br \/>\nget it optimized or wait for it to be restored to default. If both are <br \/>\nalready optimized, then by the time I arrived one of the laptop should <br \/>\nhave been optimized already, why didn&#8217;t she offer to give me that one <br \/>\ninstead of optimizing the other one?<\/p>\n<p>2. Wouldn&#8217;t selling an optimized laptop to a buyer that doesn&#8217;t want the <br \/>\nlaptop to be optimized at non-optimized price would make a better <br \/>\nbusiness sense than having to have Geek Squad spend time and restore it <br \/>\nto default? By doing this, unneeded resource is being used to restore it <br \/>\nto default.<\/p>\n<p>3. Why must they optimize all of their inventory? Is this a way to force <br \/>\na sale for the Geek Squad service?<\/p>\n<p>4. Or, is this a way to make sure that we can&#8217;t return the laptop <br \/>\nwithout being charged restocking fee? Opened laptop carries 15% <br \/>\nrestocking fee; thus by optimizing it, the laptop is already opened. <br \/>\nWhat if my friend decided to change his mind? Will I still be charged <br \/>\nrestocking fee?<\/p>\n<p>5. Is this also a way to hide returned item from being marked &#8220;open box&#8221;?<\/p>\n<p>I just need an ETA because I&#8217;m working with schedule. By this time, it&#8217;s <br \/>\nalready 8:10-8:15. This is starting to feel like negotiating with a used <br \/>\ncar dealership. She then told me that it&#8217;d take more than 1 hour and if <br \/>\nI can&#8217;t wait that long then I should just cancel the order and buy it <br \/>\nelsewhere. After she told me that she just walked inside. I know she&#8217;s <br \/>\nbusy, but you can&#8217;t leave a customer hanging. I also find that it is <br \/>\ndefinitely unacceptable schedule. It&#8217;d be 9:15-9:30ish by the time I <br \/>\nwalk out of best buy. I had only a small lunch because I had to go to <br \/>\nBest Buy during lunch, and I was hungry. Additionally, I&#8217;d have an <br \/>\nunhappy wife because no one is helping her to take care our preschooler <br \/>\nand newborn. I also had a long day and have WAY too much time at Best <br \/>\nBuy. I also find that her attitude is rude and unprofessional. I decided <br \/>\nto draw the line and cancel the purchase. I might just take her advice <br \/>\nand buy it elsewhere.<\/p>\n<p>I asked F. to page H. and tell her that I want to cancel my order. <br \/>\nHe told me that she&#8217;d be right with me and help me with the order <br \/>\ncancellation. I waited, but she never came out. I saw Charles, the store <br \/>\nmanager, nearby so I waited for him to finish talking to another <br \/>\ncustomer. I then told him that I&#8217;d like to cancel the order. I also <br \/>\nexplained to him what happened and asked him my concern #4 regarding <br \/>\noptimized laptop. He told me that Best Buy have a way to make sure that <br \/>\ncustomer haven&#8217;t use the laptop, so optimized laptop which later <br \/>\nunoptimized at customer&#8217;s request can still be checked if the customer <br \/>\nused it already or not. He told me about a mechanism to check the uptime <br \/>\nof the computer and usage timer. Honestly, this doesn&#8217;t sound right at all.<\/p>\n<p>1. He make a generalization that all vendors have this functionality<\/p>\n<p>2. My 6 years working in IT, I haven&#8217;t heard or seen something similar<\/p>\n<p>3. My 20 years experience using computer, I haven&#8217;t meet something <br \/>\nsimilar to this<\/p>\n<p>4. He has no idea what I&#8217;m purchasing. I didn&#8217;t tell him what item I <br \/>\npurchased and\/or show him my receipt.<\/p>\n<p>This definitely sounds like a tactic to make me not buy an unoptimized <br \/>\nlaptop and keep the inventory for people who want it to be optimized. I <br \/>\ndon&#8217;t know if this is true or not, but I can feel a difference in <br \/>\ntreatment between the first time I came into the store and after I <br \/>\nindicated that I don&#8217;t want optimization. I feel ignored, brushed and <br \/>\nscammed. I told him if he could help me cancel the order so that the <br \/>\nhold on my card can be reversed earlier. He told me that he can&#8217;t do <br \/>\nthat and I just have to wait until the 8 days past. He added that NO ONE <br \/>\ncan do it. This is where he is wrong. I know this for sure. I canceled <br \/>\nanother online order earlier because I&#8217;d rather pick up the laptop near <br \/>\nmy office than the one near my house. All it take is a phone call. <br \/>\nBeside, if Shelly knows that the store can&#8217;t cancel the order, why <br \/>\ndidn&#8217;t she told me about it rather than making me wait for nothing?<\/p>\n<p>I left the best buy with a real bitter taste in my mouth. I told my <br \/>\nfriend what happened that told him to purchase the computer I have <br \/>\nconfirmed available from Amazon.com. He is an Amazon prime member so 1 <br \/>\nday shipping is only $3.99. He will receive his laptop on Friday and I <br \/>\ncan help him set it up when it arrive. Now I am pondering if I should <br \/>\nstop shopping at Best Buy. My experience so far with Best Buy has been <br \/>\npositive, but it seems that Best Buy slowly becoming Worst Buy. It&#8217;s one <br \/>\nthing to try to sell optimization and extended service plan, but it is <br \/>\nanother thing to force the optimization service down my throat. Worst <br \/>\nthing that they can do is ignoring and brushes your customer away.<\/p>\n<p>Best Buy already lost this purchase and may lose me as customer <br \/>\npermanently. One thing definite is that I will not shop at store [redacted] <br \/>\nanymore. I will give other Best Buys another chance to keep me as <br \/>\ncustomer, but if this continues on, Best Buy in general will lose <br \/>\nanother customer and all other customer that I might recommend to shop <br \/>\nat Best Buy. Best Buy used to be geek paradise, but it slowly transform <br \/>\ninto a place that try to profit from ignorant general public and drive <br \/>\naway geeks who are already familiar with technology.<\/p>\n<p>Thank you for your time. I have attached confirmation email and pickup <br \/>\nnotice into this email. I hope you take this issue into consideration <br \/>\nand hope to hear from you in regards to this matter. In case that you <br \/>\ncan&#8217;t open the attachment, my order number is [redacted].<\/p><\/blockquote>\n<p>We&#8217;ll let you know what (if anything) he hears back from the Supreme Geek Squad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J. in California tells Consumerist that he liked Best Buy. He was a loyal customer until he attempted to buy a laptop there for a friend, and ran up against a brick wall of strangeness and dysfunction, all in the name of&#8230; Geek Squad optimization. He copied us on his EECB to Best Buy. Here&#8217;s [&hellip;]<\/p>\n","protected":false},"author":4307,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-371845","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/371845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4307"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=371845"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/371845\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=371845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=371845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=371845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}