{"id":375244,"date":"2010-03-01T10:25:55","date_gmt":"2010-03-01T15:25:55","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=51946"},"modified":"2010-03-01T10:25:55","modified_gmt":"2010-03-01T15:25:55","slug":"get-ready-for-more-fiesta-tweets-ford-launches-fiesta-movement-chapter-2","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/375244","title":{"rendered":"Get ready for more Fiesta Tweets: Ford launches Fiesta Movement Chapter 2"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51947 aligncenter\" title=\"Fiesta Movement Chapter 2\" src=\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2010\/03\/ford_fiesta_movement_chap_2.jpg\" alt=\"\" width=\"563\" height=\"347\" \/><\/p>\n<p>The Ford Fiesta, no stranger to being popular, has already gained more than 6,000 reservations in the United States, with half of the coming from customers who never owned a Ford. A large part of the credit for that goes to Ford&#8217;s Fiesta Movement, a social media initiative designed to generate excitement about the new compact Fiesta.<\/p>\n<p>The first Fiesta Movement generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions. The movement also set the Guinness World Record for the most attendees at a tweetup during the Fiesta Movement Awards Celebration in West Hollywood in December at the 2009 LA Auto Show.<\/p>\n<p>To keep the momentum going, Ford is now launching the Fiesta Movement Chapter 2.<\/p>\n<p>\u201cThis was a natural progression from the first phase of the Fiesta Movement,\u201d said Connie Fontaine, Ford Brand Content and Alliances manager. \u201cChapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond.\u201d<\/p>\n<p>20 teams of two agents will be bringing the 2011 Fiesta on a journey through missions inspired by the compact Ford and will use social media to tell their story.<\/p>\n<p>The 2011 Ford Fiesta hits dealerships this summer.<\/p>\n<p><em><a href=\"http:\/\/www.egmcartech.com\/tag\/ford-fiesta\/\"><strong>Click here for more news on the Ford Fiesta<\/strong><\/a><\/em>.<\/p>\n<p><strong>Refresher<\/strong>: The 2011 Ford Fiesta is powered by a 1.6L DOHC 4-cylinder engine making 119-hp with a peak torque of 109 lb-ft. It is estimated to deliver best-in-class highway fuel economy of 40 mpg. Pricing for the 2011 Ford Fiesta starts at $13,320.<\/p>\n<h3><strong>2011 Ford Fiesta<\/strong>:<\/h3>\n<p><a href=\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2009\/12\/4152633360_64ea7db1c6_o.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"2011 Ford Fiesta\" src=\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2009\/12\/4152633360_64ea7db1c6_o-128x84.jpg\" alt=\"2011 Ford Fiesta\" width=\"128\" height=\"84\" \/><\/a> <a href=\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2009\/12\/4151872167_58e3029942_o.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"2011 Ford Fiesta\" src=\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2009\/12\/4151872167_58e3029942_o-128x84.jpg\" alt=\"2011 Ford Fiesta\" width=\"128\" height=\"84\" \/><\/a> <a href=\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2009\/12\/4152633676_7a0de305dc_o.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"2011 Ford Fiesta\" src=\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2009\/12\/4152633676_7a0de305dc_o-128x84.jpg\" alt=\"2011 Ford Fiesta\" width=\"128\" height=\"84\" \/><\/a> <a href=\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2009\/12\/4151874319_5f170ff1f4_o.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"2011 Ford Fiesta\" src=\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2009\/12\/4151874319_5f170ff1f4_o-128x84.jpg\" alt=\"2011 Ford Fiesta\" width=\"128\" height=\"84\" \/><\/a><\/p>\n<p><span id=\"more-51946\"><\/span><\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"563\" height=\"422\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"flashvars\" value=\"offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157622793895409%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157622793895409%2F&amp;set_id=72157622793895409&amp;jump_to=\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"src\" value=\"http:\/\/www.flickr.com\/apps\/slideshow\/show.swf?v=71649\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"563\" height=\"422\" src=\"http:\/\/www.flickr.com\/apps\/slideshow\/show.swf?v=71649\" allowfullscreen=\"true\" flashvars=\"offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157622793895409%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157622793895409%2F&amp;set_id=72157622793895409&amp;jump_to=\"><\/embed><\/object><\/p>\n<p>NEW SET OF AGENTS TEAM UP TO BRING FORD FIESTA LOCAL WITH FIESTA MOVEMENT CHAPTER 2<\/p>\n<p>* Fiesta Movement Chapter 2 kicks off with 20 teams of two agents each bringing the new 2011 Fiesta to life through missions inspired by Ford\u2019s new small car<br \/>\n* Missions will be centered around where the teams live, with agents tapping into their local communities to help execute and promote missions<br \/>\n* The 2011 Ford Fiesta goes on sale this summer offering projected best-in-class highway fuel economy of 40 mpg, 15 class-exclusive technologies and personalization, all in a small car package<\/p>\n<p>Dearborn, Mich., March 1, 2010 \u2013 Ford\u2019s Fiesta Movement, a social media initiative designed to create excitement about the new Fiesta, put the new small car on the minds of thousands of people nationwide. It is now moving to its second chapter, this time enlisting 40 people to tell the story of Ford\u2019s newest car in 16 cities across the country.<\/p>\n<p>Culled from more than 1,000 applications, Fiesta Movement Chapter 2 consists of 20 teams comprised of two agents each. Their mission will be to redefine the way Fiesta is brought to market by interacting with consumers online and offline, while bringing Fiesta to their communities.<\/p>\n<p>The first Fiesta Movement generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions. The Fiesta Movement also set a Guinness World Record for the most attendees at a tweetup during the Fiesta Movement Awards Celebration in West Hollywood in December. This unprecedented event brought together 1,149 Fiesta Movement agents and Twitter friends.<\/p>\n<p><strong>Telling the story, locally<br \/>\n<\/strong> Agents will complete a series of missions, where they will compete in challenges locally that leverage the best of their communities, allowing them to open the discussion about Fiesta through social media and beyond.<\/p>\n<p>After completing a challenge, agents will produce and place the creative content online at www.fiestamovement.com, where followers also can keep up with their favorite agents. The best content will be recognized based on online consumer interaction and consumers\u2019 opinions about the agents\u2019 work, and will be amplified in local media and events as well as through a variety of national mediums.<\/p>\n<p>One of the missions is called \u201cShow the World UR Personality,\u201d where agents will design their Fiesta wrap, working with designers to create a wrap that fits their team\u2019s personality. Their personalized Fiesta will be delivered to the agent team, and the best wrap, as voted on by the fans on www.fiestamovement.com, will later be available to consumers. Additionally, the winning wrap will be integrated into a future national Fiesta display.<\/p>\n<p>Followers of Fiesta Movement Chapter 2 will play a pivotal role in this adventure, by checking in with their favorite agent team, snapping a picture of the content they saw on the streets or commenting on what the agents post to social media sites.<\/p>\n<p>\u201cEssentially, the agents will be introducing Fiesta to their communities, with local culture driving the content they create,\u201d said Fontaine. \u201cThere will be unique opportunities for consumers to actively engage and follow along with the agent teams in their area.\u201d<\/p>\n<p>Agents were selected based on entrepreneurial spirit, strong, continued local connections, social vibrancy and creative vision. The agent teams are located in major markets, including Chicago, Los Angeles, New York, San Francisco, Detroit, Philadelphia, Boston, Denver, San Diego, Dallas, Houston, Seattle, Orlando, Phoenix, Atlanta and Miami.<\/p>\n<p><strong>Fiesta has it all \u2013 and more<br \/>\n<\/strong> Going on sale this summer, the all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers\u2019 expectations. With 15 class-exclusive technologies and a projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package.<\/p>\n<p>Fiesta is designed to be versatile, personal and adaptable. In fact, Fiesta is expected to deliver best-in-class convenience and connectivity with Ford\u2019s segment-exclusive SYNC\u00ae voice-activated communications system, as well as an expressive color palette and available graphics.<\/p>\n<p>Already more than 6,000 consumers have made reservations for the Ford Fiesta \u2013 half of them from non-Ford customers \u2013 and more than 100,000 handraisers are showing an interest in the new fuel-efficient car. Customers can place their order for the new Fiesta today through their local Ford dealer.<\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/mQsPIllN_ONBxu3KdkjIr7TCj9w\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/mQsPIllN_ONBxu3KdkjIr7TCj9w\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/mQsPIllN_ONBxu3KdkjIr7TCj9w\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/mQsPIllN_ONBxu3KdkjIr7TCj9w\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=cUoSNe6I8gg:7ewgjjdulrQ:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=cUoSNe6I8gg:7ewgjjdulrQ:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?i=cUoSNe6I8gg:7ewgjjdulrQ:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=cUoSNe6I8gg:7ewgjjdulrQ:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?i=cUoSNe6I8gg:7ewgjjdulrQ:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=cUoSNe6I8gg:7ewgjjdulrQ:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=cUoSNe6I8gg:7ewgjjdulrQ:TzevzKxY174\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?d=TzevzKxY174\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Ford Fiesta, no stranger to being popular, has already gained more than 6,000 reservations in the United States, with half of the coming from customers who never owned a Ford. A large part of the credit for that goes to Ford&#8217;s Fiesta Movement, a social media initiative designed to generate excitement about the new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-375244","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/375244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=375244"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/375244\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=375244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=375244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=375244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}