{"id":376270,"date":"2010-03-01T08:31:21","date_gmt":"2010-03-01T13:31:21","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e201310f4cb3a6970c"},"modified":"2010-03-01T08:31:21","modified_gmt":"2010-03-01T13:31:21","slug":"stand-tall-in-earth-inc-s-biostep-recycled-biodegradable-shoes","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/376270","title":{"rendered":"Stand tall in Earth Inc.&#8217;s Biostep recycled, biodegradable shoes"},"content":{"rendered":"<p><a href=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201310f4cab3f970c-pi\" style=\"float: right;\"><img decoding=\"async\" alt=\"Biostep\" class=\"asset asset-image at-xid-6a00d834519bc269e201310f4cab3f970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201310f4cab3f970c-250wi\" style=\"margin: 0px 0px 5px 5px; width: 202px; height: 140px;\"><\/img><\/a> <\/p>\n<p>April 22 is Earth Day, and in case you&#8217;ve got nothing suitable to put on your feet to go with those hemp pants, organic cotton tie-dye shirt and crocheted dread tam, <a href=\"http:\/\/www.earthfootwear.com\" >the Earth Inc. footwear company<\/a> of Waltham, Mass., has just the thing to help you take your ecological stand: recycled, biodegradable shoes. In what has to be a first, the Biostep line of sandals, sneakers and slip-on casuals uses post-consumer-recycled plastic bottles for the linings and recycled milk cartons for the insole boards. And it&#8217;s all held together with water-based adhesive. (Hell, even the boxes they come in are glue-free and printed with soy-based inks.) Millennial as all of this may sound, Earth Inc. actually started making eco-friendly shoes 15 years ago. &quot;First we converted to using only water-based adhesives, then we began to use recycled soda bottles for our linings,&quot; says president Gary Champion. &quot;Most recently, we introduced a biodegrable sole, which is really a huge breakthrough in the industry.&quot; <br \/><\/br>\u00a0 No doubt. But\u2014hey, wait a sec\u2014how do you make sure the shoes don&#8217;t start to biodegrade while you&#8217;ve got them on? &quot;Good question,&quot; says Champion, who goes on to explain that the soles are an amalgam of starch-based additives and non-starch polymers, which only begin to decompose during extremes in temperatures\u2014like you get in a landfill. So, for everyday wear, you can stand tall with no worries. It&#8217;s just that you won&#8217;t be standing straight up. Another Biostep feature is a sole that&#8217;s inclined to 3.7 degrees, &quot;which gives users gat-burning and toning benefits,&quot; according to the sales materials. <br \/><\/br>\u00a0 Then again, you could just go barefoot. <\/p>\n<p>\u2014Posted by Robert Klara<\/p>\n","protected":false},"excerpt":{"rendered":"<p>April 22 is Earth Day, and in case you&#8217;ve got nothing suitable to put on your feet to go with those hemp pants, organic cotton tie-dye shirt and crocheted dread tam, the Earth Inc. footwear company of Waltham, Mass., has just the thing to help you take your ecological stand: recycled, biodegradable shoes. In what [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-376270","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/376270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=376270"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/376270\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=376270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=376270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=376270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}