{"id":376776,"date":"2010-03-01T17:30:35","date_gmt":"2010-03-01T22:30:35","guid":{"rendered":"http:\/\/gigaom.com\/?p=102096"},"modified":"2010-03-01T17:30:35","modified_gmt":"2010-03-01T22:30:35","slug":"q4-wireless-scorecard-it%e2%80%99s-good-to-be-the-king","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/376776","title":{"rendered":"Q4 Wireless Scorecard: It\u2019s Good to Be the King"},"content":{"rendered":"<p><a rel=\"attachment wp-att-102666\" href=\"http:\/\/gigaom.com\/2010\/03\/01\/q4-wireless-scorecard-its-good-to-be-the-king\/king\/\"><img loading=\"lazy\" decoding=\"async\"  title=\"king\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/03\/king.jpg?w=300&#038;h=225\" alt=\"\" width=\"300\" height=\"225\" class=\"alignleft size-medium wp-image-102666\" \/><\/a>The prepaid guys pummeled each other during the fourth quarter of 2009 while the nation&#8217;s two largest carriers enjoyed their view from the throne. Users continued to move toward prepaid thanks to <a href=\"http:\/\/gigaom.com\/2009\/10\/14\/wal-mart-crashes-the-prepaid-party\/\">an ultra-competitive prepaid market<\/a> that encourages users to switch providers at the drop of a hat. Leap, MetroPCS, T-Mobile USA and Sprint claimed a combined 1.5 million net prepaid adds during the period, showing strong momentum of a trend that <a href=\"http:\/\/gigaom.com\/2009\/08\/07\/wireless-scorecard-when-prepaid-attacks\/\">picked up steam last summer<\/a>. But that growth had mixed results on the bottom line:<a href=\"http:\/\/online.wsj.com\/article\/BT-CO-20100225-723478.html?mod=WSJ_latestheadlines\"> Leap posted a wider loss for the quarter<\/a> despite lowering its churn <a href=\"http:\/\/gigaom.com\/2009\/11\/06\/rich-carriers-got-richer-in-q3\/\">from the previous three-month period<\/a> thanks partly to cheaper plans, while MetroPCS <a href=\"http:\/\/www.businessweek.com\/ap\/financialnews\/D9E3BB1G0.htm\">doubled its profits during<\/a> the period as churn dropped.<\/p>\n<p>Meanwhile, Verizon Wireless and AT&amp;T &#8212; the nation&#8217;s No. 1 and No. 2 carrier, respectively &#8212; continued to expand their bases of postpaid users at the expense of T-Mobile (which lost 117,000 contract customers during the period) and Sprint (which lost more than a half-million postpaid users). Verizon got a boost from the <a href=\"http:\/\/gigaom.com\/2009\/12\/28\/its-droid-droid-baby\/\">debut of the Motorola Droid<\/a>, of course, which benefited from a $100 million marketing push. And AT&amp;T &#8212; which did little during the quarter aside from <a href=\"http:\/\/gigaom.com\/2009\/08\/19\/has-your-att-3g-network-improved\/\">working to shore up <\/a>its <a href=\"http:\/\/gigaom.com\/2010\/01\/28\/att-we-really-do-suck-in-sf-nyc\/\">inferior network <\/a>&#8211; once again managed to post an industry-leading <a href=\"http:\/\/en.wikipedia.org\/wiki\/Average_revenue_per_user\">average revenue per user<\/a> thanks to the iconic iPhone. It will be interesting to see whether AT&amp;T and Verizon can continue to add subscribers this quarter after rolling out new price plans that effectively <a href=\"http:\/\/gigaom.com\/2010\/01\/19\/what-the-current-wireless-plans-tell-us-about-future-data-prices\/\">create two tiers of competition<\/a> among postpaid providers.<\/p>\n<table style=\"background:none;border:none;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"background:none;border:none;\">\n<table>\n<thead>\n<tr>\n<th> Leap Wireless: Reported Feb. 26<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Wireless Service Revenue: $547 million<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Operating Income: 4.5 million<\/td>\n<\/tr>\n<tr>\n<td>Wireless Data Revenue: N\/A<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Net Prepaid Subscriber Adds: 297,000<\/td>\n<\/tr>\n<tr>\n<td>Total Subscribers: 4.95 million<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Prepaid Churn: 4.7 percent<\/td>\n<\/tr>\n<tr>\n<td>Prepaid ARPU: $38.66<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td style=\"background:none;border:none;\">\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<thead>\n<tr>\n<th> Metro PCS: Reported Feb. 25<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Wireless Revenue: $930 million<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Income from operations: 130 million<\/td>\n<\/tr>\n<tr>\n<td>Wireless Data Revenue: N\/A<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Net Prepaid Subscriber Adds: 317,255<\/td>\n<\/tr>\n<tr>\n<td>Total Subscribers: 6.6 million<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Prepaid Churn: 5.3 percent<\/td>\n<\/tr>\n<tr>\n<td>Prepaid ARPU: $40.70<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background:none;border:none;\">\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<thead>\n<tr>\n<th> T-Mobile: Reported Feb. 5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Wireless Revenue: $5.4 billion<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Wireless Net Income: 306 million<\/td>\n<\/tr>\n<tr>\n<td>Wireless Data Revenue: N\/A<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Net Prepaid Subscriber Adds: 488,000<\/td>\n<\/tr>\n<tr>\n<td>Total Subscribers: 33.8 million<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Blended Churn: 3.2 percent<\/td>\n<\/tr>\n<tr>\n<td>Postpaid ARPU: $52<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td style=\"background:none;border:none;\">\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<thead>\n<tr>\n<th> Sprint: Reported Feb. 10<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Wireless Revenue: $6.8 billion<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Wireless Operating Loss: 635 million<\/td>\n<\/tr>\n<tr>\n<td>Wireless Data Revenue: N\/A<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Net Prepaid Subscriber Adds: 435,000<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Net Postpaid Subscriber Loss: 504,000<\/td>\n<\/tr>\n<tr>\n<td>Total Subscribers: 48.1 million<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Churn: Postpaid 2.11 percent, prepaid 5.56 percent<\/td>\n<\/tr>\n<tr>\n<td>ARPU: Postpaid $55, prepaid $31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background:none;border:none;\">\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<thead>\n<tr>\n<th> Verizon: Reported Jan. 26<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Wireless Revenue: $15.7 billion<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Wireless Operating Income: 3.6 billion<\/td>\n<\/tr>\n<tr>\n<td>Wireless Data Revenue: 3.9 billion<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Net Prepaid and Postpaid Subscriber Adds: 2.2 million<\/td>\n<\/tr>\n<tr>\n<td>Total Subscribers: 91.2 million<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Churn: Postpaid 1.06 percent<\/td>\n<\/tr>\n<tr>\n<td>ARPU: Postpaid $50.75<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td style=\"background:none;border:none;\">\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<thead>\n<tr>\n<th> AT&amp;T: Reported Jan. 28<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Wireless Revenue: $13.8 billion<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Wireless Operating Income: 3.4 billion<\/td>\n<\/tr>\n<tr>\n<td>Wireless Data Revenue: 3.9 billion<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Net Prepaid Subscriber Adds: N\/A<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Net Postpaid Subscriber Adds: 910,000<\/td>\n<\/tr>\n<tr>\n<td>Total Subscribers: 85.1 million<\/td>\n<\/tr>\n<tr class=\"alt\">\n<td>Blended Churn: 1.44 percent<\/td>\n<\/tr>\n<tr>\n<td>ARPU: Postpaid $61.13<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Image <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-nd\/2.0\/deed.en\">courtesy <\/a>Flickr <a href=\"http:\/\/www.flickr.com\/photos\/danielygo\/1231921018\/\">user Daniel Y. Go<\/a>.<\/em><\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/gigaom.wordpress.com\/102096\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/gigaom.wordpress.com\/102096\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godelicious\/gigaom.wordpress.com\/102096\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/delicious\/gigaom.wordpress.com\/102096\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gostumble\/gigaom.wordpress.com\/102096\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/stumble\/gigaom.wordpress.com\/102096\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godigg\/gigaom.wordpress.com\/102096\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/digg\/gigaom.wordpress.com\/102096\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/goreddit\/gigaom.wordpress.com\/102096\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/reddit\/gigaom.wordpress.com\/102096\/\" \/><\/a> <img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=102096&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=Z-bErZ5fbsE:OkICJoLu3PU:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=Z-bErZ5fbsE:OkICJoLu3PU:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=Z-bErZ5fbsE:OkICJoLu3PU:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=Z-bErZ5fbsE:OkICJoLu3PU:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=Z-bErZ5fbsE:OkICJoLu3PU:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=Z-bErZ5fbsE:OkICJoLu3PU:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=Z-bErZ5fbsE:OkICJoLu3PU:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=Z-bErZ5fbsE:OkICJoLu3PU:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/Z-bErZ5fbsE\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The prepaid guys pummeled each other during the fourth quarter of 2009 while the nation&#8217;s two largest carriers enjoyed their view from the throne. Users continued to move toward prepaid thanks to an ultra-competitive prepaid market that encourages users to switch providers at the drop of a hat. Leap, MetroPCS, T-Mobile USA and Sprint claimed [&hellip;]<\/p>\n","protected":false},"author":6442,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-376776","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/376776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6442"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=376776"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/376776\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=376776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=376776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=376776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}