{"id":376880,"date":"2010-03-01T22:55:13","date_gmt":"2010-03-02T03:55:13","guid":{"rendered":"tag:contentnext.com,2010-03-01:article\/419-pc2010-forresters-mcquivey-the-truth-about-what-were-paying-for-content"},"modified":"2010-03-01T22:55:13","modified_gmt":"2010-03-02T03:55:13","slug":"pc2010-forresters-mcquivey-the-truth-about-what-were-paying-for-content","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/376880","title":{"rendered":"@pc2010: Forrester&#8217;s McQuivey: The Truth About What We&#8217;re Paying For Content"},"content":{"rendered":"<p style=\"border: 1px solid silver; padding: 4px; margin-right: 10px; margin-bottom: 0; float: left;\">\n\t\t\t\t\t\t\t\t<a href=\"http:\/\/moconews.net\/article\/419-pc2010-forresters-mcquivey-the-truth-about-what-were-paying-for-content\/\" title=\"Family Tv Phones Laptop\" class=\"image_link image\" id=\"82127_5335\"><br \/>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" style=\"margin: 0;\" src=\"http:\/\/paidcontent.org\/images\/editorial\/f_small\/family-tv-phones-laptop-s.jpg\" alt=\"Family Tv Phones Laptop\" width=\"170\" height=\"113\" border=\"0\" \/><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<p>People love to debate the merits of free vs. paid content. But overlooked in all this is the cost of <em>access<\/em> to that content&#8212;that&#8217;s where the action is. We&#8217;re paying more than we ever have to receive our movies, news and music, according to Forrester analyst James McQuivey. Here&#8217;s his full presentation on what we&#8217;re consuming, what we&#8217;re paying for it, and what that means for content companies. He delivered the talk at our recent paidContent2010 conference.\n<\/p>\n<div style=\"width:425px;text-align:left\" id=\"__ss_3225651\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/xianx2000\/forrester-research-presentation-at-paidcontent-2010\" title=\"Forrester Research presentation at paidContent 2010\">Forrester Research presentation at paidContent 2010<\/a><object style=\"margin:0px\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=paidcontent-org-100219082152-phpapp01&amp;stripped_title=forrester-research-presentation-at-paidcontent-2010\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><embed src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=paidcontent-org-100219082152-phpapp01&amp;stripped_title=forrester-research-presentation-at-paidcontent-2010\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"355\"><\/embed><\/object><\/p>\n<div style=\"font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;\">View more <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/xianx2000\">Christian Santiago<\/a>.<\/div>\n<\/div>\n<p>Video of McQuivey&#8217;s session is <a href=\"http:\/\/blip.tv\/file\/3252030\">here<\/a>.\n<\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/UeLoDjTYcmgLco_CY4hUeCncBhw\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/UeLoDjTYcmgLco_CY4hUeCncBhw\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/UeLoDjTYcmgLco_CY4hUeCncBhw\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/UeLoDjTYcmgLco_CY4hUeCncBhw\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=i92JdyVqXeA:eiC-zIPeyFo:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=i92JdyVqXeA:eiC-zIPeyFo:dnMXMwOfBR0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=dnMXMwOfBR0\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=i92JdyVqXeA:eiC-zIPeyFo:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=i92JdyVqXeA:eiC-zIPeyFo:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?i=i92JdyVqXeA:eiC-zIPeyFo:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=i92JdyVqXeA:eiC-zIPeyFo:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=i92JdyVqXeA:eiC-zIPeyFo:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?i=i92JdyVqXeA:eiC-zIPeyFo:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/moconews\/~4\/i92JdyVqXeA\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People love to debate the merits of free vs. paid content. But overlooked in all this is the cost of access to that content&#8212;that&#8217;s where the action is. We&#8217;re paying more than we ever have to receive our movies, news and music, according to Forrester analyst James McQuivey. Here&#8217;s his full presentation on what we&#8217;re [&hellip;]<\/p>\n","protected":false},"author":5453,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-376880","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/376880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/5453"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=376880"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/376880\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=376880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=376880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=376880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}