{"id":376886,"date":"2010-03-01T13:46:46","date_gmt":"2010-03-01T18:46:46","guid":{"rendered":"tag:contentnext.com,2010-03-01:article\/419-si.com-swimsuit-2010-app-freemium-strategy-paying-off-with-10-percent-c"},"modified":"2010-03-01T13:46:46","modified_gmt":"2010-03-01T18:46:46","slug":"si-swimsuit-2010-app-freemium-strategy-paying-off-with-10-percent-conversion","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/376886","title":{"rendered":"SI Swimsuit 2010 App Freemium Strategy Paying Off With 10 Percent Conversion"},"content":{"rendered":"

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The Sports Illustrated (NYSE: TWX<\/a>) swimsuit issue’s Midas touch continues: three weeks after launch, SI<\/em> has delivered nearly 570,000 downloads of its ad-supported “freemium” Sports Illustrated Swimsuit 2010 app—and, according to SI.com Managing Editor Paul Fichtenbaum, converted roughly 10 percent to paid users at $1.99 a pop. For those of you keeping score at home, that’s about $113,430 in revenue for 57,000 upgrades. That compares with about 30,000 paid downloads for the premium-only Swimsuit 2009.<\/p>\n

Ten percent is good but you’d almost think the number would be higher. For their $1.99 upgrade to Swimsuit 2010 Premium, users get nearly 50 additional videos, including some exclusive footage, and much more of the coverage from the magazine (the Olympians, etc.) Granted, it’s a much smaller format than the magazine; it’s also much more portable. Maybe if SI<\/em> sold a Boss\/Significant Other version that showed up as something else…\n<\/p>\n

Related<\/strong><\/p>\n