{"id":377053,"date":"2010-03-01T14:50:38","date_gmt":"2010-03-01T19:50:38","guid":{"rendered":"http:\/\/www.grist.org\/article\/2010-03-01-cameron-im-the-greenest-director-of-all-time\/"},"modified":"2010-03-01T14:50:38","modified_gmt":"2010-03-01T19:50:38","slug":"james-cameron-im-the-greenest-director-of-all-time","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/377053","title":{"rendered":"James Cameron: I&#8217;m the greenest director of all time!"},"content":{"rendered":"<p>\t\t\t\tby Janet Wilson <\/p>\n<p>Photo: Official Avatar Movie photostream via FlickrHe&#8217;s made the highest grossing film on <br \/>the<br \/>planet, but Hollywood mega-director James Cameron is now promoting <br \/>&#8220;Avatar&#8221; as<br \/>the most successful environmental film of all time, too. &nbsp;Really.<\/p>\n<p><\/p>\n<p>&#8220;There is no studio anywhere<br \/>in the world who would say an environmental message would make $3 billion &#8230; I<br \/>can&#8217;t think of any other really commercially successful ones, can you?&#8221; he said<br \/>during an interview at a Santa Monica fundraiser last Monday for the<br \/>environmental group Natural Resources Defense Council.<\/p>\n<p><\/p>\n<p>&#8220;&#8216;WALL-E&#8217;, maybe?&#8221; replied his<br \/>wife, actress Suzy Amis Cameron.<\/p>\n<p><\/p>\n<p>It was Amis Cameron who asked<br \/>an astonished, grateful NRDC if they would like her husband to appear at a quickly arranged<br \/>fundraiser starring Cameron and his sci-fi<br \/>blockbuster, which features a mother tree deity. The film is nominated in nine Oscar categories, after all, including<br \/>best director and best picture. &nbsp;Hooking<br \/>up with NRDC was, if you think about, perfectly natural.&nbsp;<\/p>\n<p><\/p>\n<p>Talking to a graduate film<br \/>student at the event, Cameron warmed to<br \/>his message that he&#8217;s the greatest enviro director, comparing his work to &#8220;An Inconvenient Truth,&#8221; which he called boring with bar charts.&nbsp; &#8220;If it wasn&#8217;t Al Gore, nobody would have listened,&#8221; he said, but then ruefully admitted<br \/>he made four semi-successful documentaries about the ocean before plunging into<br \/>&#8220;Avatar.&#8221;<\/p>\n<p><\/p>\n<p>&#8220;I wanted to do a film that<br \/>had a deeply embedded environmental message &#8230; but do it in the form of a science<br \/>fiction action adventure,&#8221; Cameron told local public radio host Elvis Mitchell.<br \/>&#8220;My feeling was if we have to go four light years away to another planet to<br \/>appreciate what we have here on earth, that&#8217;s okay.&#8221;<\/p>\n<p><\/p>\n<p>He wanted, he said, to pack<br \/>such an emotional wallop that by the time the film&#8217;s giant, sheltering tree is<br \/>felled, everyone in the theater would feel moral outrage. Further, after the<br \/>triumph of nature&#8217;s creatures over evil military contractors, he wanted the<br \/>audience to feel hopeful enough to do something.<\/p>\n<p><\/p>\n<p>&#8220;Avatar&#8221; may be the most<br \/>explicitly environmental film of Cameron&#8217;s oeuvre, but he insists he&#8217;s been<br \/>making them all his life, from a high school work entitled &#8220;The Extinction<br \/>Syndrome&#8221; to his obsession with nuclear<br \/>war fears &agrave; la the &#8220;Terminator&#8221; series.<\/p>\n<p><\/p>\n<p>Cameron&#8217;s environmental zeal started<br \/>early. Though he spent his childhood in a Canadian farm town, he earned his<br \/>scuba certification in a landlocked swimming pool. When he was 17, his family<br \/>moved to inland southern California,<br \/>but he homed in on the beach, surfing off Huntington and Laguna, then switching<br \/>to scuba diving.<\/p>\n<p><\/p>\n<p>In recent years he has done group<br \/>submersible dives, exploring and noting the slow degradation of coral reefs. Oceanic<br \/>influences infuse &#8220;Avatar&#8217;s&#8221; phosphorescent lighting and dreamlike landscapes.<br \/>The giant, whirly creatures that shrivel up when Sully taps them were based on<br \/>sea worms. He had a team of the planet&#8217;s best designers, Cameron said, but every<br \/>time they invented something spectacular, they found Mother Nature had done<br \/>something better.<\/p>\n<p><\/p>\n<p>Cameron seems pretty well positioned to take on right-wing<br \/>climate deniers, having made &#8220;The Terminator&#8221; for Fox when Rush Limbaugh was a<br \/>California cow town radio host. At the NRDC event, he refused to debate about<br \/>Fox News commentators, however, noting he works for a different division,<br \/>though he confirmed studio executives asked him to &#8220;tone down the tree-hugger<br \/>crap.&#8221; He refused, but art imitated studio life when Jake Sully, the contract<br \/>soldier who is the main character, says he hopes &#8220;all the tree-hugger crap&#8221;<br \/>he&#8217;s being exposed to &#8220;won&#8217;t be on the final.&#8221;<\/p>\n<p><\/p>\n<p>Tree hugging is not, Cameron<br \/>acknowledged, in the moviemaking industry&#8217;s genetic makeup, it being a carbon-intensive<br \/>process. But, he insists, his family&#8217;s<br \/>use of hybrid vehicles, fluorescent bulbs, and other sustainable products is his<br \/>way of making a difference. Okay sure, that should even things out.<\/p>\n<p><\/p>\n<p>It might have been an NRDC<br \/>event, but the mobs were vintage Hollywood, even if there were high schoolers<br \/>and Amazon River activists mixed in with the &#8220;Aliens&#8221; fans and wannabe filmmakers.<br \/>One man&#8217;s daughter had attended a birthday party for one of Cameron&#8217;s&#8217; kids and<br \/>said he&#8217;d have his child slip a copy of his documentary on soil to Cameron&#8217;s<br \/>child to pass on to him. Have your girl<br \/>call my girl. We&#8217;ll do lunch.<\/p>\n<p><\/p>\n<p>I joined the mob, testing Cameron&#8217;s<br \/>green chops: Wind power (he&#8217;s a huge fan), clean coal (it doesn&#8217;t exist), the<br \/>failure of Obama and other world leaders at Copenhagen (agreed), cap-and-trade,<br \/>he was acquainted with them all, even a bit directa-torial in his opinions. But<br \/>he gave as good as he got. When I noted that acid rain was still spreading<br \/>despite cap-and-trade, he retorted that it&#8217;s not spreading as fast as it would<br \/>have. He asked what a better solution might be. Tough new regulations?<\/p>\n<p><\/p>\n<p>Fine, &#8220;I&#8217;m willing to engage<br \/>or indulge real ideas,&#8221; he said. &#8220;But if we don&#8217;t do something, we&#8217;re all going<br \/>to die! What&#8217;s it going to take, a big fucking disaster with all kinds of<br \/>people dying? We need to change our priorities fast.&#8221;<\/p>\n<p><\/p>\n<p>Cameron said he has been overwhelmed<br \/>with requests from environmental groups, and will probably do more events,<br \/>since his wife told him, &#8220;Maybe more than an opportunity, maybe there&#8217;s a duty<br \/>to try to use this film for whatever good can be brought to bear.&#8221;<\/p>\n<p><\/p>\n<p>He added, &#8220;The environmental<br \/>message maybe got lost earlier in all the talk about 3-D &#8230; It&#8217;s time to start<br \/>having that conversation more.&#8221;<\/p>\n<p><\/p>\n<p>&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;!&#8212; \/* Font Definitions *\/<br \/> @font-face<br \/>\t{font-family:&#8221;Cambria Math&#8221;;<br \/>\tpanose-1:2 4 5 3 5 4 6 3 2 4;<br \/>\tmso-font-charset:0;<br \/>\tmso-generic-font-family:roman;<br \/>\tmso-font-pitch:variable;<br \/>\tmso-font-signature:-1610611985 1107304683 0 0 159 0;}<br \/> \/* Style Definitions *\/<br \/> p.MsoNormal, li.MsoNormal, div.MsoNormal<br \/>\t{mso-style-unhide:no;<br \/>\tmso-style-qformat:yes;<br \/>\tmso-style-parent:&#8221;&#8221;;<br \/>\tmargin:0in;<br \/>\tmargin-bottom:.0001pt;<br \/>\tmso-pagination:widow-orphan;<br \/>\tfont-size:12.0pt;<br \/>\tfont-family:&#8221;Times New Roman&#8221;,&#8221;serif&#8221;;<br \/>\tmso-fareast-font-family:&#8221;Times New Roman&#8221;;}<br \/>span.msoIns<br \/>\t{mso-style-type:export-only;<br \/>\tmso-style-name:&#8221;&#8221;;<br \/>\ttext-decoration:underline;<br \/>\ttext-underline:single;<br \/>\tcolor:teal;}<br \/>span.msoDel<br \/>\t{mso-style-type:export-only;<br \/>\tmso-style-name:&#8221;&#8221;;<br \/>\ttext-decoration:line-through;<br \/>\tcolor:red;}<br \/>.MsoChpDefault<br \/>\t{mso-style-type:export-only;<br \/>\tmso-default-props:yes;<br \/>\tfont-size:10.0pt;<br \/>\tmso-ansi-font-size:10.0pt;<br \/>\tmso-bidi-font-size:10.0pt;}<br \/>@page Section1<br \/>\t{size:8.5in 11.0in;<br \/>\tmargin:1.0in 1.0in 1.0in 1.0in;<br \/>\tmso-header-margin:.5in;<br \/>\tmso-footer-margin:.5in;<br \/>\tmso-paper-source:0;}<br \/>div.Section1<br \/>\t{page:Section1;}&#8212;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-03-01-the-latest-musical-trend-is-annoying-the-senate-into-climate-act\/\">The latest musical trend is annoying the Senate into climate action<\/a><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-02-23-avatar-the-prequel\/\">Avatar: The Prequel<\/a><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-02-16-could-transparency-make-up-for-a-lack-of-a-carbon-cap\/\">Could transparency make up for a lack of a carbon cap?<\/a><\/p>\n<p>\t\t\t<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=5e2c744240c2f1846c2911de510ee718&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=5e2c744240c2f1846c2911de510ee718&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2223\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Janet Wilson Photo: Official Avatar Movie photostream via FlickrHe&#8217;s made the highest grossing film on theplanet, but Hollywood mega-director James Cameron is now promoting &#8220;Avatar&#8221; asthe most successful environmental film of all time, too. &nbsp;Really. &#8220;There is no studio anywherein the world who would say an environmental message would make $3 billion &#8230; Ican&#8217;t [&hellip;]<\/p>\n","protected":false},"author":765,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-377053","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/377053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/765"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=377053"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/377053\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=377053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=377053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=377053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}