{"id":378439,"date":"2010-03-01T18:56:00","date_gmt":"2010-03-01T23:56:00","guid":{"rendered":"http:\/\/www.readwriteweb.com\/archives\/google_patents_location-based_advertising.php"},"modified":"2010-03-01T18:56:00","modified_gmt":"2010-03-01T23:56:00","slug":"google-patents-location-based-advertising","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/378439","title":{"rendered":"Google Patents Location-Based Advertising"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.readwriteweb.com\/imgGoogleLogo200902.jpg\" hspace=\"5px\" vspace=\"5px\"  \/>It looks like while half the Web will be holding its breath over how Facebook will wield its newly-found patent power, with its <a href=\"http:\/\/www.readwriteweb.com\/archives\/facebook_granted_patent_on_the_news_feed_-_this_co.php\">patent of the news feed<\/a>, the other half just found a reason to take a big gulp of air and look around. <\/p>\n<div style=\"float: right; margin-left: 10px;\"><script type=\"text\/javascript\">tweetmeme_url = 'http:\/\/www.readwriteweb.com\/archives\/google_patents_location-based_advertising.php';tweetmeme_source = 'rww';<\/script><script type=\"text\/javascript\" src=\"http:\/\/tweetmeme.com\/i\/scripts\/button.js\"><\/script><\/div>\n<p>Google was awarded last Tuesday a <a href=\"http:\/\/patft.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=7668832.PN.&#038;OS=PN\/7668832&#038;RS=PN\/7668832\">patent for location-based advertising<\/a>, the potential bread and butter of a number of emerging mobile applications.<\/p>\n<p align=\"right\"><em>Sponsor<\/em><br \/><a href='http:\/\/d.ads.readwriteweb.com\/ck.php?n=18503&amp;cb=18503' ><img src='http:\/\/d.ads.readwriteweb.com\/avw.php?zoneid=14&amp;cb=18503&amp;n=18503' border='0' alt='' \/><\/a><\/p>\n<p>Kim-Mai Cutler at <a href=\"http:\/\/digital.venturebeat.com\/2010\/03\/01\/google-location-ads\">VentureBeat<\/a> first discovered the patent, which it says &#8220;covers using location for targeting, setting a minimum price bid for an ad, offering performance analytics, and modifying the content of an ad.&#8221; Google filed for the patent in April 2004, several years before location based check-in services ever came into popular use. <\/p>\n<p>Now, companies like Yelp, Foursquare, Gowalla and BrightKite have to be wondering what this means for them, as do some of the established big-time players, like Facebook and Apple.<\/p>\n<p>Cutler points out this could be a cause for concern or it could just be a bargaining chip, like in a cold war, writing &#8220;it&#8217;s uncertain whether other start-ups should be alarmed by this. It&#8217;s standard for companies to file patents on technology they have developed as a defensive practice, rather than as a tool for pressuring other companies to desist or pay license fees.&#8221;<\/p>\n<p>The patent, titled &#8220;<a href=\"http:\/\/patft.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=7668832.PN.&#038;OS=PN\/7668832&#038;RS=PN\/7668832\">Determining and\/or using location information in an ad system<\/a>&#8220;, gives a fully detailed description of what we would expect of any advertising network, from the basic idea of serving an advertisement according to a user&#8217;s location to analyzing resultant traffic and advertising success according to a number of factors. <\/p>\n<p>Google further expanded its business in the direction of mobile advertising last November, when it bought the mobile advertising service AdMob <a href=\"http:\/\/www.readwriteweb.com\/archives\/why_google_bought_admob.php\">for $750 million<\/a>. We weren&#8217;t all that puzzled by the move then, but now it makes even more sense.<\/p>\n<p><strong><a href=\"http:\/\/www.readwriteweb.com\/archives\/google_patents_location-based_advertising.php#comments-open\">Discuss<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/D-WhRWdfiegBDRtXhXvjWXPVRyI\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/D-WhRWdfiegBDRtXhXvjWXPVRyI\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/D-WhRWdfiegBDRtXhXvjWXPVRyI\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/D-WhRWdfiegBDRtXhXvjWXPVRyI\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=6a4dVAPdzsE:nKf7_vnT7aI:FFnlKYwJmN0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?d=FFnlKYwJmN0\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=6a4dVAPdzsE:nKf7_vnT7aI:Ij26kaj3iuU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?d=Ij26kaj3iuU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=6a4dVAPdzsE:nKf7_vnT7aI:C2pbw5bZMiI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?d=C2pbw5bZMiI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=6a4dVAPdzsE:nKf7_vnT7aI:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=6a4dVAPdzsE:nKf7_vnT7aI:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?i=6a4dVAPdzsE:nKf7_vnT7aI:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=6a4dVAPdzsE:nKf7_vnT7aI:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?i=6a4dVAPdzsE:nKf7_vnT7aI:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=6a4dVAPdzsE:nKf7_vnT7aI:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?i=6a4dVAPdzsE:nKf7_vnT7aI:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=6a4dVAPdzsE:nKf7_vnT7aI:OqabYuBsmOY\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?d=OqabYuBsmOY\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/readwriteweb\/~4\/6a4dVAPdzsE\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It looks like while half the Web will be holding its breath over how Facebook will wield its newly-found patent power, with its patent of the news feed, the other half just found a reason to take a big gulp of air and look around. Google was awarded last Tuesday a patent for location-based advertising, [&hellip;]<\/p>\n","protected":false},"author":596,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-378439","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/378439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/596"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=378439"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/378439\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=378439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=378439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=378439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}