{"id":382892,"date":"2010-03-03T04:04:39","date_gmt":"2010-03-03T09:04:39","guid":{"rendered":"http:\/\/www.autoevolution.com\/news\/mini-hollywood-in-geneva-17538.html"},"modified":"2010-03-03T04:04:39","modified_gmt":"2010-03-03T09:04:39","slug":"mini-hollywood-in-geneva","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/382892","title":{"rendered":"MINI Hollywood in Geneva"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.autoevolution.com\/images\/news\/mini-brings-hollywood-to-geneva-17538-3.jpg\" align=\"left\" style=\"margin-right: 10px;\" \/>Marking the launch of the fourth model in the brand&#8217;s lineup, the Countryman,  MINI debuted an unconventional marketing campaign at this year&#8217;s Geneva Auto Show.  The city built on Lake Geneva is being renamed MINIWOOD thanks to a huge projected image, which is 30 metres high and 192 metres wide. <\/p>\n<p> Guerrilla marketing plays an especially important part in MINI communications. That is why the launch of the new MINI Countryman will also be accompanied by characteristically unconventional and eye&#8230; (<a href=\"http:\/\/www.autoevolution.com\/news\/mini-hollywood-in-geneva-17538.html\">read more<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marking the launch of the fourth model in the brand&#8217;s lineup, the Countryman, MINI debuted an unconventional marketing campaign at this year&#8217;s Geneva Auto Show. The city built on Lake Geneva is being renamed MINIWOOD thanks to a huge projected image, which is 30 metres high and 192 metres wide. Guerrilla marketing plays an especially [&hellip;]<\/p>\n","protected":false},"author":5342,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-382892","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/382892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/5342"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=382892"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/382892\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=382892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=382892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=382892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}