{"id":384734,"date":"2010-03-03T08:04:51","date_gmt":"2010-03-03T13:04:51","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20100302\/1241398366.shtml"},"modified":"2010-03-03T08:04:51","modified_gmt":"2010-03-03T13:04:51","slug":"louis-vuitton-sues-hyundai-over-a-louis-vuitton-basketball","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/384734","title":{"rendered":"Louis Vuitton Sues Hyundai Over A Louis Vuitton Basketball"},"content":{"rendered":"

Yesterday, I saw that Marty Schwimmer had posted a link to a Hyundai commercial asking if anyone saw the “lawsuit” in the commercial<\/a>:
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\nIt took me a second viewing before I spotted it. The commercial itself plays on the idea of “what if everyone could experience luxury items” showing various examples of “luxury” items being used in more everyday settings: yachts in driveways, cops eating caviar and… some guys shooting hoops with a “luxury” basketball using the typical Louis Vuitton markings that you see on LV purses\/handbags\/etc.<\/p>\n

Louis Vuitton is notoriously (and ridiculously) aggressive when it comes to trademark infringement. A couple years back we wrote about LVMH (parent company of Louis Vuitton) suing a Darfur fundraiser<\/a> for creating a t-shirt of a Darfur victim “pimped out” to look like Paris Hilton, including a designer handbag with symbols made to look like the LV symbols.<\/p>\n

So, yes, that’s exactly what this lawsuit is about. DSchneider<\/a> points us to the Consumerist’s article laying out the details<\/a> and I’ve embedded the lawsuit filing below:
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\nFrankly, this lawsuit is ridiculous. LVMH is claiming that people might be confused<\/i>? In what world? Seriously. In what world is anyone going to view the Hyundai commercial and think that it implies any kind of LVMH endorsement of Hyundai. It’s a joke — and any moron in a hurry knows that the LV basketball isn’t a sign that LVMH is working with or endorsing Hyundai.<\/p>\n

Permalink<\/a> | Comments<\/a> | Email This Story<\/a>
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Yesterday, I saw that Marty Schwimmer had posted a link to a Hyundai commercial asking if anyone saw the “lawsuit” in the commercial: It took me a second viewing before I spotted it. The commercial itself plays on the idea of “what if everyone could experience luxury items” showing various examples of “luxury” items being […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-384734","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/384734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=384734"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/384734\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=384734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=384734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=384734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}