{"id":385691,"date":"2010-03-03T19:03:28","date_gmt":"2010-03-03T23:03:28","guid":{"rendered":"tag:typepad.com,2003:post-6a00e54efc2f8088330120a8f48d15970b"},"modified":"2010-03-03T19:02:35","modified_gmt":"2010-03-03T23:02:35","slug":"are-you-ready-for-mobile-giving","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/385691","title":{"rendered":"Are You Ready for Mobile Giving?"},"content":{"rendered":"
The recent earthquake in Haiti seems to have marked a turning point in the development of mobile giving. According to mGive<\/a>, the company that worked with the American Red Cross to set up a text donation campaign in the wake of the disaster, more than 2.5 million people texted $10 pledges to Haiti relief in the week immediately following the earthquake<\/a>. And that was just one of many mobile giving campaigns that were created to help fund relief efforts. <\/p>\n

\"1225930_39667326\"<\/img> A December 2009 survey<\/a>
\nconducted by the Pew Internet & American Life Project found that
\n83% of adults own a cell phone or smartphone and 35% of those owning a
\nmobile device had used it to access the Internet at some point. The use
\nof texting or SMS (short message service) has been popular with teens
\nand young adults for some time, but is now spreading to other
\ndemographics as well, as seen in the growth of services such as Twitter<\/a>. <\/p>\n

In
\nlight of these changing demographics and the highly-publicized success
\nof the Haiti relief texting campaign, many nonprofits are taking note
\nof the potential of mobile giving. But while creating a text donation
\nprogram enables donors to give quickly and easily, there are some major
\nconsiderations for any organization examining the possibility of a
\ncampaign. Listed below are a few resources that will be helpful for
\nnonprofits exploring this issue.<\/p>\n