{"id":385761,"date":"2010-03-03T14:05:04","date_gmt":"2010-03-03T19:05:04","guid":{"rendered":"http:\/\/www.technologytransfertactics.com\/content\/?p=6055"},"modified":"2010-03-03T14:05:04","modified_gmt":"2010-03-03T19:05:04","slug":"don%e2%80%99t-miss-next-week%e2%80%99s-audioconference-tech-transfer-marketing-on-a-shoestring","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/385761","title":{"rendered":"Don\u2019t miss next week\u2019s audioconference: Tech Transfer Marketing on a Shoestring"},"content":{"rendered":"<p>There\u2019s less than a week left to register for <strong><a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/moas-en\/\">Tech                Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut                World<\/a><\/strong>. Join Jamie Hall (University of British Columbia),                Brandon Reynolds (University of Texas at Tyler), and Dee Anderson                (Brigham Young University) on Tuesday, March 9th for this invigorating                90-minute audioconference where you\u2019ll discover a treasure                trove of inventive, clever, out-of-the-box ideas to move your innovations                to market without busting your budget. Here\u2019s what our expert                marketing team will cover during the program:<\/p>\n<ul>\n<li> Low cost and no-cost strategies for branding your TTO <\/li>\n<li>Going guerrilla: It\u2019s the little things that count<\/li>\n<li> Best practices for web-based marketing:<br \/>\n &#8211; Social media<br \/>\n &#8211; E-mail strategies<br \/>\n &#8211; Video clips and instructional videos<br \/>\n &#8211; Online listings, and more<\/li>\n<li> How to engage faculty in your marketing efforts <\/li>\n<li>Internal and external PR efforts that work wonders<\/li>\n<li> Marketing collaborations with other universities<\/li>\n<li> Avoid these resource-draining no-cost efforts &#8212; they\u2019re                  just not worth it!<\/li>\n<li> Leveraging campus resources such as MBA programs, entrepreneur-in-residence,                  etc. as partners in your marketing push<\/li>\n<li> Web analytics: They\u2019re not just for gauging campaign                  results anymore. We\u2019ll review a case study from the U of                  British Columbia that saved the TTO thousands of dollars and resources <\/li>\n<li>Platform marketing vs piecemeal strategy: which is best? <\/li>\n<li>How to engage web-savvy VCs and Angels<\/li>\n<\/ul>\n<p>This how-to session also features an optional 30-minute add-on                web forum for idea sharing. For complete details and to register,                <strong> <a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/moas-en\/\">CLICK                HERE. <\/a><\/strong><\/p>\n<p>The upcoming distance learning schedule also features:<\/p>\n<ul>\n<li> <a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/bilski-en\/\">The                  <em>Bilski<\/em> Decision: Expert Strategies to Manage Its Impact                  on University IP &#8212; Tuesday, March 30, 2010 <\/a><\/li>\n<li><a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/sytb-en\/\">Stretch                  Your TTO\u2019s Budget: Tap Into Industry Resources and Partnerships                  &#8212; Thursday, April 8, 2010 <\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s less than a week left to register for Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World. Join Jamie Hall (University of British Columbia), Brandon Reynolds (University of Texas at Tyler), and Dee Anderson (Brigham Young University) on Tuesday, March 9th for this invigorating 90-minute audioconference where you\u2019ll discover a treasure [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-385761","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/385761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=385761"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/385761\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=385761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=385761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=385761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}