{"id":38591,"date":"2009-11-09T11:40:08","date_gmt":"2009-11-09T16:40:08","guid":{"rendered":"http:\/\/blogmaverick.com\/?p=1453"},"modified":"2009-11-09T11:40:08","modified_gmt":"2009-11-09T16:40:08","slug":"rupert-murdoch-to-block-google-smart-twitter-has-changed-it-all","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/38591","title":{"rendered":"Rupert Murdoch to Block Google = Smart = Twitter has changed it all."},"content":{"rendered":"
<\/p>\n

Rupert Murdoch has said that his Newscorp sites are going to block Google indexes.\u00a0 Of course, all the netizens freak out when this happens<\/a>. Which I love.<\/p>\n

I love to tweak all the internet information must be free bigots. They get so damn religious about information on the net that they lose what little objectivity and awareness of the real world they had in the first place.\u00a0 First a little enlightenment for all of you that think Murdoch is making a mistake. This is not 1999, nor is it 2004, nor is it 2006, nor is it 2008.\u00a0 The calendar is about to turn to 2010.\u00a0 What worked and made sense 3,5 and 10 years ago, no longer does.<\/p>\n

What has changed\u00a0 ? Quite a bit, but lets start with this.\u00a0 TWITTER IS SURPASSING\u00a0 GOOGLE as a destination for finding information on breaking and recent news\u00a0 of all types. Whats more, \u00a0 TWITTER POSSES NO THREAT to any destination news site. 140 characters does not a story make.\u00a0 Find it on twitter, link to a story on say, FoxNews and everyone is happy. The same concept applies to Facebook Links. Twitter and Facebook are not news\u00a0 destinations that can compete with traditional news sources.\u00a0 Google is.\u00a0\u00a0 Rupert loves him some twitter. Google, not so much.<\/p>\n

Not only are Twitter and Facebook becoming strong competitors for referrals to news sources from topical searches, they both have one HUGE HUGE HUGE advantage for news outlets that Google does not:<\/p>\n

TWITTER AND FACEBOOK are platforms that allow the news sources, like newscorp to post breaking news and gain value from their brand. Google does not.\u00a0 In other words, if I trust a newspaper, tv or any\u00a0 brand, I can follow it on twitter and expect the news to come to me.\u00a0 The concept\u00a0 of “If the news is important, it will find me<\/a>” works better by the day.\u00a0 If it matters to me, chances are very good its in one of the twitter feeds I follow.<\/p>\n

Having to search for and find news in search engines is so 2008.<\/p>\n

Twitter and Facebook have become the ultimate real time programming guides.\u00a0 Look at it like this. “Hear about bubble boy from a follow”. If: “its a news source, go to that news source” If not: “Look it up on twitter (or i use icerocket.com<\/a> it shows tweeter authority) to see if there are any 1st hand accouts or check my FB wall to see what my friends have to say,\u00a0 if anything”\u00a0 “See tweets\/posts to determine how I want to get more information:\u00a0 from\u00a0 TV ( stream, regular, phone), or from online written or audio source” if online: “go to that source from link in twitter or facebook”<\/p>\n

All of the above complements everything Rupert and Newscorp are doing.\u00a0\u00a0 Google is no where to be found in that equation.<\/p>\n

Thats not to say Twitter is perfect. Its not. It has\u00a0 a HUGE and growing problem with spam (unlike Facebook updates and another reason why I pimp Icerocket.com). Nor am I saying that Google is toast and has no role. Non real time feed users will continue to source news through Google.\u00a0 I just see that as a declining number in an era where much of our first crack at news is via our phone.\u00a0 But, perfect or not, the bottom line is that in this new era of twitter, things have changed.<\/p>\n

News sites blocking Google ain’t what it used to be.\u00a0 Rupert is right. Deal with it.<\/p>\n

ShareThis<\/a>\n<\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/div>\n","protected":false},"excerpt":{"rendered":"

Rupert Murdoch has said that his Newscorp sites are going to block Google indexes.\u00a0 Of course, all the netizens freak out when this happens. Which I love. I love to tweak all the internet information must be free bigots. They get so damn religious about information on the net that they lose what little objectivity […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-38591","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/38591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=38591"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/38591\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=38591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=38591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=38591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}