{"id":386119,"date":"2010-03-03T20:30:31","date_gmt":"2010-03-04T01:30:31","guid":{"rendered":"http:\/\/gigaom.com\/?p=103383"},"modified":"2010-03-03T20:30:31","modified_gmt":"2010-03-04T01:30:31","slug":"the-oscars-get-the-live-streamed-red-carpet-treatment","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/386119","title":{"rendered":"The Oscars Get the Live-Streamed Red Carpet Treatment"},"content":{"rendered":"

The big daddy awards show, The Oscars, is getting with the social-media picture this year and live-streaming from its red carpet to the web. A live show on Oscar.com<\/a> from 3-5 p.m. PT on Sunday will be followed by behind-the-scenes clips and interviews posted that night. The live show is a Facebook Connect integration where hosts will be asking Facebook fans’ questions of stars as they arrive for the ceremony.<\/p>\n

In the year since Facebook and CNN’s<\/a> landmark integration<\/a> for the Obama inauguration, every major live televised event has made efforts to become social. Of course, these are baby steps; we’re not planning on watching the Super Bowl<\/a> streamed live online any time soon.<\/p>\n

Last year, by contrast, industry publications like Variety<\/a> were the ones to integrate a newly released Facebook Connect widget for the Academy Awards; this year Oscar.com — jointly produced by the Academy of Motion Picture Arts & Sciences and ABC — is playing host to the social TV chats itself. This is coming from the recent past of a couple years ago<\/a> when the Oscars provided barely any online video content of their own while aggressively taking down YouTube uploads<\/a> of memorable moments from the ceremony.<\/p>\n

What’s now the industry standard is to live-stream from the red carpet of an event, often using Ustream<\/a> or Livestream<\/a>. (That trend has extended past actual live events to movie premieres for highly anticipated films like the Michael Jackson biopic<\/a> and the Twilight Saga’s “New Moon”<\/a>.) Earlier this year the Golden Globes went so far as to bring in Facebook<\/a> (along with Digg and Twitter) for red carpet coverage of its own, with Facebook employees<\/a> interviewing celebrities over a live stream using fan questions asked online.<\/p>\n

The Social TV phenomenon — where viewing becomes a shared experience using the web or mobile — is at its best for live, simultaneously events. And giving fans access to stars through red carpet streaming is a perfect application, even though it’s a bit of a facade, since red carpets end when the invited guests head indoors for the main event.<\/p>\n

Related content from GigaOM Pro (sub req’d):<\/p>\n

The State of Social TV<\/a>\"\"<\/a><\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/p>\n

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The big daddy awards show, The Oscars, is getting with the social-media picture this year and live-streaming from its red carpet to the web. A live show on Oscar.com from 3-5 p.m. PT on Sunday will be followed by behind-the-scenes clips and interviews posted that night. The live show is a Facebook Connect integration where […]<\/p>\n","protected":false},"author":673,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-386119","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/386119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/673"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=386119"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/386119\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=386119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=386119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=386119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}