{"id":38637,"date":"2009-11-09T12:33:42","date_gmt":"2009-11-09T17:33:42","guid":{"rendered":"http:\/\/www.pehub.com\/?p=55101"},"modified":"2009-11-09T12:33:42","modified_gmt":"2009-11-09T17:33:42","slug":"google-buying-admob-for-750-million","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/38637","title":{"rendered":"Google Buying AdMob for $750 Million"},"content":{"rendered":"

\"\"<\/strong><\/a>Google<\/strong> has agreed to buy <\/span>AdMob<\/strong>, a San Mateo, Calif.-based mobile advertising marketplace, for $750 million in stock. AdMob has raised over $46 million in VC funding, from firms like Accel Partners, Sequoia Capital and DFJ Growth Fund.<\/p>\n

PRESS RELEASE<\/span><\/strong><\/p>\n

Google Inc. (NASDAQ:GOOG) today announced that it has signed a definitive agreement to acquire AdMob,\u00a0a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.<\/p>\n

“Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,”\u00a0said Susan Wojcicki, Vice President of Product Management at Google. “AdMob is the quintessential Silicon Valley startup — generating impressive year on year revenue growth — and we’re excited to welcome this talented team to Google.”<\/p>\n

“I think people underestimate how important ads have been to funding the development of innovative content on the Internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model,” said Omar Hamoui, Founder and CEO of AdMob. “We\u2019re proud of the progress we\u2019ve made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust.\u201d<\/p>\n

The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats. As this ecosystem continues to grow, the company expects these new marketing media to offer significant benefits:<\/p>\n