{"id":386958,"date":"2010-03-03T19:06:58","date_gmt":"2010-03-04T00:06:58","guid":{"rendered":"Gizmodo-5485150"},"modified":"2010-03-03T19:06:58","modified_gmt":"2010-03-04T00:06:58","slug":"penguins-incredible-vision-of-books-on-the-ipad-doesnt-look-anything-like-books-ipad","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/386958","title":{"rendered":"Penguin&#8217;s Incredible Vision of Books on the iPad Doesn&#8217;t Look Anything Like Books [Ipad]"},"content":{"rendered":"<p><!-- videoId: jdExukJVUGI --><script type=\"text\/javascript\">\nnewVideoPlayer( {\"type\":\"video\",\"player\":\"http:\\\/\\\/www.youtube.com\\\/v\\\/jdExukJVUGI&hl=en&fs=1&fmt=22\",\"customParams\":[],\"width\":500,\"height\":412,\"ratio\":0.824,\"flashData\":\"\",\"embedName\":null,\"objectId\":null,\"noEmbed\":false,\"source\":\"youtube\"} );\n<\/script><!-- \/videoId: jdExukJVUGI --> This is what digital books from Penguin&mdash;one the mega-publishers&mdash;will be like on the iPad. Children&#8217;s books that are games, interactive anatomy books, and an augmented reality intergalactic GPS system. <em>This<\/em> is the future we&#8217;ve been waiting to see.<\/p>\n<p>The excitement over the iPad? It&#8217;s this precisely kind of stuff that people are wetting themselves over, <a href=\"http:\/\/gizmodo.com\/5454430\/the-tablets-of-our-dreams\">little slices of our tablet dreams<\/a>. What is a book anymore, in this format?<\/p>\n<p><!-- videoId: rw5wLaBqdV0 --><script type=\"text\/javascript\">\nnewVideoPlayer( {\"type\":\"video\",\"player\":\"http:\\\/\\\/www.youtube.com\\\/v\\\/rw5wLaBqdV0&hl=en&fs=1&fmt=22\",\"customParams\":[],\"width\":500,\"height\":412,\"ratio\":0.824,\"flashData\":\"\",\"embedName\":null,\"objectId\":null,\"noEmbed\":false,\"source\":\"youtube\"} );\n<\/script><!-- \/videoId: rw5wLaBqdV0 --> The ePub format that&#8217;ll be the vessel of choice for ebooks sold in the iBooks store is designed to translate traditional books to a digital format. Which is why, <a class=\"autolink\" title=\"Click here to read more posts tagged #penguinbooks\" href=\"http:\/\/gizmodo.com\/tag\/penguinbooks\/\">Penguin Books<\/a> CEO John Makinson says that &#8220;for the time being at least we&#8217;ll be creating a lot of our digital content as applications for sales in app stores in HTML, rather than as ebooks. The definition of a book itself, as you can see, is up for grabs.&#8221;<\/p>\n<p>It&#8217;s been expected that the preferred form of newspapers and magazines on the iPad <a href=\"http:\/\/gizmodo.com\/5473083\/what-wired-will-look-like-on-the-ipad\">will be apps<\/a>, given their dynamic content&mdash;both in terms of being constantly refreshed, and their desire for video and interactive elements&mdash;that&#8217;s not particularly suited to the ePub format being sold through iBooks. But Penguin&#8217;s decision to pursue <em>books<\/em> as applications possibly foreshadows a really interesting split for book publishers as well: Sell a book or sell an app? Which could have some interesting implications for Amazon and their contracts with book publishers as well.<\/p>\n<p>Somehow, things just managed to get even more complicated. But Penguin thinking beyond the book is exciting enough that I don&#8217;t really care. [<a href=\"http:\/\/paidcontent.org\/article\/419-first-look-how-penguin-will-reinvent-books-with-ipad\/\">PaidContent<\/a>]<\/p>\n<p><br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=912aabdf9d09a865202c9e1fec40a240&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=912aabdf9d09a865202c9e1fec40a240&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2226\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=SgX5v5-tZek:p9PS5h39Zfk:H0mrP-F8Qgo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?d=H0mrP-F8Qgo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=SgX5v5-tZek:p9PS5h39Zfk:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=SgX5v5-tZek:p9PS5h39Zfk:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?i=SgX5v5-tZek:p9PS5h39Zfk:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=SgX5v5-tZek:p9PS5h39Zfk:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?i=SgX5v5-tZek:p9PS5h39Zfk:V_sGLiPBpWU\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/gizmodo\/full\/~4\/SgX5v5-tZek\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is what digital books from Penguin&mdash;one the mega-publishers&mdash;will be like on the iPad. Children&#8217;s books that are games, interactive anatomy books, and an augmented reality intergalactic GPS system. This is the future we&#8217;ve been waiting to see. The excitement over the iPad? It&#8217;s this precisely kind of stuff that people are wetting themselves over, [&hellip;]<\/p>\n","protected":false},"author":1718,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-386958","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/386958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1718"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=386958"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/386958\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=386958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=386958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=386958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}