{"id":386973,"date":"2010-03-03T14:40:00","date_gmt":"2010-03-03T19:40:00","guid":{"rendered":"Gizmodo-5484736"},"modified":"2010-03-03T14:40:00","modified_gmt":"2010-03-03T19:40:00","slug":"how-ok-go-built-the-craziest-rube-goldberg-machine-yet-music","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/386973","title":{"rendered":"How OK Go Built the Craziest Rube Goldberg Machine Yet [Music]"},"content":{"rendered":"<p><!-- videoId: qybUFnY7Y8w --><script type=\"text\/javascript\">\nnewVideoPlayer( {\"type\":\"video\",\"player\":\"http:\\\/\\\/www.youtube.com\\\/v\\\/qybUFnY7Y8w&hl=en&fs=1&fmt=22\",\"customParams\":[],\"width\":500,\"height\":412,\"ratio\":0.824,\"flashData\":\"\",\"embedName\":null,\"objectId\":null,\"noEmbed\":false,\"source\":\"youtube\"} );\n<\/script><!-- \/videoId: qybUFnY7Y8w --> <a class=\"autolink\" title=\"Click here to read more posts tagged #okgo\" href=\"http:\/\/gizmodo.com\/tag\/okgo\/\">OK Go<\/a>&#8216;s new music video for &#8220;<a class=\"autolink\" title=\"Click here to read more posts tagged #thistooshallpass\" href=\"http:\/\/gizmodo.com\/tag\/thistooshallpass\/\">This Too Shall Pass<\/a>&#8221; is four minutes of pure <a href=\"http:\/\/gizmodo.com\/5483526\/ok-gos-embeddable-music-video-for-this-too-shall-pass-features-insane-rube-goldberg-machine-sequence\">Rube Goldberg insanity<\/a>. And as these behind-the-scenes videos show, it was every bit as monumental an undertaking as you&#8217;d expect:<\/p>\n<p>What started with a two-paragraph synopsis of the band&#8217;s vision quickly ballooned into a massive-scale project requiring 20 engineers. The work was headed up by Syyn Labs (formerly Mindshare), a collective of &#8220;creative engineers&#8221; who explore the intersection of art and technology.<\/p>\n<p>The planning started last November, <a href=\"http:\/\/www.wired.com\/gadgetlab\/2010\/03\/ok-go-rube-goldberg\/\">according to Wired<\/a>, with actual construction not beginning until January. It was a massive undertaking: eight core builders responsible for most of the design and building, 12 additional part-time builders, and six weeks of uninterrupted work.<\/p>\n<p>The result: a <a class=\"autolink\" title=\"Click here to read more posts tagged #rubegoldberg\" href=\"http:\/\/gizmodo.com\/tag\/rubegoldberg\/\">Rube Goldberg<\/a> machine with dozens of moving parts filling an entire Los Angeles warehouse, and&mdash;important to OK Go lead singer Damian Kulash&mdash;no computers or other &#8220;tricks.&#8221; Just pure physics in motion.<\/p>\n<p>Shooting the video took two days and more than 60 takes, with most attempts failing at around the thirty second mark. To reset the entire contraption took a team of 30 volunteers close to an hour. It&#8217;s all really remarkable stuff&mdash;and it doesn&#8217;t hurt that it&#8217;s accompanied by a such a catchy tune. <!-- videoId: xsPn-tD5zvg --><script type=\"text\/javascript\">\nnewVideoPlayer( {\"type\":\"video\",\"player\":\"http:\\\/\\\/www.youtube.com\\\/v\\\/xsPn-tD5zvg&hl=en&fs=1&fmt=22\",\"customParams\":[],\"width\":500,\"height\":412,\"ratio\":0.824,\"flashData\":\"\",\"embedName\":null,\"objectId\":null,\"noEmbed\":false,\"source\":\"youtube\"} );\n<\/script><!-- \/videoId: xsPn-tD5zvg --><br \/>\n<!-- videoId: EsxcVpmwCo8 --><script type=\"text\/javascript\">\nnewVideoPlayer( {\"type\":\"video\",\"player\":\"http:\\\/\\\/www.youtube.com\\\/v\\\/EsxcVpmwCo8&hl=en&fs=1&fmt=22\",\"customParams\":[],\"width\":500,\"height\":412,\"ratio\":0.824,\"flashData\":\"\",\"embedName\":null,\"objectId\":null,\"noEmbed\":false,\"source\":\"youtube\"} );\n<\/script><!-- \/videoId: EsxcVpmwCo8 --><br \/>\n<!-- videoId: Cel4EXsjp-M --><script type=\"text\/javascript\">\nnewVideoPlayer( {\"type\":\"video\",\"player\":\"http:\\\/\\\/www.youtube.com\\\/v\\\/Cel4EXsjp-M&hl=en&fs=1&fmt=22\",\"customParams\":[],\"width\":500,\"height\":412,\"ratio\":0.824,\"flashData\":\"\",\"embedName\":null,\"objectId\":null,\"noEmbed\":false,\"source\":\"youtube\"} );\n<\/script><!-- \/videoId: Cel4EXsjp-M --><br \/>\n<!-- videoId: C9Do-zRgyJc --><script type=\"text\/javascript\">\nnewVideoPlayer( {\"type\":\"video\",\"player\":\"http:\\\/\\\/www.youtube.com\\\/v\\\/C9Do-zRgyJc&hl=en&fs=1&fmt=22\",\"customParams\":[],\"width\":500,\"height\":412,\"ratio\":0.824,\"flashData\":\"\",\"embedName\":null,\"objectId\":null,\"noEmbed\":false,\"source\":\"youtube\"} );\n<\/script><!-- \/videoId: C9Do-zRgyJc --> [<a href=\"http:\/\/www.wired.com\/gadgetlab\/2010\/03\/ok-go-rube-goldberg\/\">Wired<\/a>]<\/p>\n<p><br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=b68cbe8c54f6ca8e38b97f0273f14953&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=b68cbe8c54f6ca8e38b97f0273f14953&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2226\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=4Sjlr8vKvjQ:gGBHyZ1RcsY:H0mrP-F8Qgo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?d=H0mrP-F8Qgo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=4Sjlr8vKvjQ:gGBHyZ1RcsY:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=4Sjlr8vKvjQ:gGBHyZ1RcsY:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?i=4Sjlr8vKvjQ:gGBHyZ1RcsY:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=4Sjlr8vKvjQ:gGBHyZ1RcsY:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?i=4Sjlr8vKvjQ:gGBHyZ1RcsY:V_sGLiPBpWU\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/gizmodo\/full\/~4\/4Sjlr8vKvjQ\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OK Go&#8216;s new music video for &#8220;This Too Shall Pass&#8221; is four minutes of pure Rube Goldberg insanity. And as these behind-the-scenes videos show, it was every bit as monumental an undertaking as you&#8217;d expect: What started with a two-paragraph synopsis of the band&#8217;s vision quickly ballooned into a massive-scale project requiring 20 engineers. The [&hellip;]<\/p>\n","protected":false},"author":5460,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-386973","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/386973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/5460"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=386973"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/386973\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=386973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=386973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=386973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}