{"id":387070,"date":"2010-03-03T22:27:26","date_gmt":"2010-03-04T03:27:26","guid":{"rendered":"tag:www.openthefuture.com,2010:\/\/1.9213"},"modified":"2010-03-09T18:30:50","modified_gmt":"2010-03-09T23:30:50","slug":"new-fast-company-augmented-fashion-reality","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/387070","title":{"rendered":"New Fast Company: Augmented (Fashion) Reality"},"content":{"rendered":"<p>My latest <em>Fast Company<\/em> piece is up: <a href=\"http:\/\/www.fastcompany.com\/1568276\/augmented-fashion-reality\">Augmented (Fashion) Reality<\/a> takes a look at what happens when the world of fashion gets ahold of AR technology.<\/p>\n<p>It starts out with a scenario. Here&#8217;s a bit of it:<\/p>\n<blockquote><p>I remember the first time I saw an AR outfit. I did a double-take, because I could have sworn that the woman had been wearing a fairly bland dress when I saw her at a distance, but suddenly she was wearing a sparkling gown that I could swear was made of diamonds. A few minutes later, I took off my arglasses to get something out of my eye, and *poof* her dress was back to the simple beige shift. That bland outfit was actually carrying a half-dozen or so specialized smart tags, providing abundant 3D data that my arglasses&#8211;and the AR systems of everyone else around her&#8211;translated into that diamond dress.<\/p><\/blockquote>\n<p>I note late in the essay that fashion may end up being the &#8220;killer app&#8221; for wearable AR. The more I think about it, the more it rings true &#8212; AR can&#8217;t just be about finding the nearest Starbucks or getting a read on local environmental conditions. It has to be playful, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My latest Fast Company piece is up: Augmented (Fashion) Reality takes a look at what happens when the world of fashion gets ahold of AR technology. It starts out with a scenario. Here&#8217;s a bit of it: I remember the first time I saw an AR outfit. I did a double-take, because I could have [&hellip;]<\/p>\n","protected":false},"author":4221,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-387070","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/387070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4221"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=387070"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/387070\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=387070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=387070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=387070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}