{"id":390339,"date":"2010-03-04T19:07:49","date_gmt":"2010-03-05T00:07:49","guid":{"rendered":"http:\/\/wmpoweruser.com\/?p=13933"},"modified":"2010-03-04T19:07:49","modified_gmt":"2010-03-05T00:07:49","slug":"windows-mobile-ad-click-through-rate-higher-than-iphone%e2%80%99s-%e2%80%93-developers-missing-an-ad-supported-trick","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/390339","title":{"rendered":"Windows Mobile ad click through rate higher than iPhone\u2019s \u2013 developers missing an ad-supported trick?"},"content":{"rendered":"<div class=\"tweetmeme_button\" style=\"float: right; margin-left: 10px;\">\n\t\t\t<a href=\"http:\/\/api.tweetmeme.com\/share?url=http%3A%2F%2Fwmpoweruser.com%2F%3Fp%3D13933\"><br \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/api.tweetmeme.com\/imagebutton.gif?url=http%3A%2F%2Fwmpoweruser.com%2F%3Fp%3D13933&amp;source=WMPoweruser&amp;style=normal&amp;service=bit.ly\" height=\"61\" width=\"50\" \/><br \/>\n\t\t\t<\/a>\n\t\t<\/div>\n<p><a href=\"http:\/\/wmpoweruser.com\/wp-content\/uploads\/2010\/03\/OSClickThroughRate.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"border-right-width: 0px; display: block; float: none; border-top-width: 0px; border-bottom-width: 0px; margin-left: auto; border-left-width: 0px; margin-right: auto\" title=\"OS Click Through Rate\" border=\"0\" alt=\"OS Click Through Rate\" src=\"http:\/\/wmpoweruser.com\/wp-content\/uploads\/2010\/03\/OSClickThroughRate_thumb.jpg\" width=\"593\" height=\"299\" \/><\/a><\/p>\n<p>Smaato Inc., a leading mobile ad optimizer and mobile advertising agency, <a href=\"http:\/\/www.realwire.com\/release_detail.asp?ReleaseID=17376\" >has released its latest global mobile advertising metrics<\/a>, Smaato&#8217;s Worldwide Index &#8211; which analyzes ad network fill rates and sheds important light on click-through rates (CTR) segmented by handset operating system, geography and response times. It&#160; is based on data collected from 35 mobile ad networks and over 4 billion ad requests served in the Smaato network of more than 3,000 registered mobile publishers in February 2010.<\/p>\n<p>They report that the click through rate for ads on the iPhone\/iPod Touch has dropped from 119 in December 2009 to 89 in February 2010, while Windows Mobile increased to 91. <\/p>\n<p>With Windows Mobile click through rates higher than on Apple\u2019s mobile devices, developers may be missing a revenue channel not exploited much on Windows Mobile \u2013 ad supported applications.&#160; With only 20% of applications free in the Windows Mobile <a href=\"http:\/\/wmpoweruser.com\/?tag=marketplace\" >Marketplace<\/a> and the average cost of Windows Mobile applications hovering around $6.50, developers who release free apps may be at a competitive advantage compared to their peers that charge.<\/p>\n<p>Would our readers accept ad-supported apps?&#160; Let us know below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smaato Inc., a leading mobile ad optimizer and mobile advertising agency, has released its latest global mobile advertising metrics, Smaato&#8217;s Worldwide Index &#8211; which analyzes ad network fill rates and sheds important light on click-through rates (CTR) segmented by handset operating system, geography and response times. It&#160; is based on data collected from 35 mobile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10],"tags":[],"class_list":["post-390339","post","type-post","status-publish","format-standard","hentry","category-news","category-software"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/390339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=390339"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/390339\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=390339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=390339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=390339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}