And the land grab has been accelerating. Last week, Google won a potentially crucial patent for location-based advertising, according to a Monday VentureBeat report<\/a>. Apple was in talks<\/a> with AdMob, a mobile ad network, in November, but Google ultimately bought it<\/a> for $750 million. By January, Apple had found another advertising firm, Quattro Wireless, to buy, a move which shocked the advertising community<\/a>. Yesterday, Silicon Alley Insider reported<\/a> on Apple’s latest job posting for its growing mobile ad team, part of what The Insider calls a staffing “blitz.”<\/p>\n And then there are the underdogs. HootSuite, the popular Twitter client, has teamed up Google and Apple are emerging as top contenders in the fight for the mobile advertising market. Mobile ad spending worldwide increased 74 percent last year, to $913.5 million, Entrepreneur magazine reports in this month’s issue. That’s a tiny fraction of overall ad spending, but the trend is clear if you look at the kids: more […]<\/p>\n","protected":false},"author":3436,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-390481","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/390481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3436"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=390481"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/390481\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=390481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=390481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=390481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nWhat it means is still unclear, but some argue that the broad patent
\nmay give Google a lock on the market. It could be a cause
\nof concern for small companies<\/a> without large patent portfolios and it could raise questions among big companies<\/a>, too. Still, VentureBeat notes that such patents are often defensive rather than offensive.<\/p>\n
\nwith 140 Proof, a nascent Twitter ad network, to serve ads within Twitter streams for
\nmobile clients, TechCrunch reported<\/a>
\nTuesday. Mobclic, another ad network, bought an iPhone analytics
\nservice, most probably to provide advertisers with more accurate
\nstatistics about the people viewing their ads, according to paidContent<\/a>. It beginning to look like 2010 could be the breakthrough year for mobile advertising.
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