{"id":393045,"date":"2010-03-05T10:28:00","date_gmt":"2010-03-05T15:28:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2010\/03\/05\/renault-f1-sponsored-by-lada\/"},"modified":"2010-03-05T10:28:00","modified_gmt":"2010-03-05T15:28:00","slug":"renault-f1-sponsored-by-lada","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/393045","title":{"rendered":"Renault F1: Sponsored by… Lada!"},"content":{"rendered":"

Filed under: Motorsports<\/a>, Marketing\/Advertising<\/a>, Renault<\/a>, Russia<\/a><\/p>\n

\"Renault<\/a><\/p>\n

Renault R30 F1 car – click above for high-res image gallery<\/small><\/em><\/strong><\/div>\n

\nRenault F1’s got itself a new sponsor<\/a>: Lada. The Russian automaker’s logo will appear on the R30 racing cars, as seen above, as well as the driver and crew uniforms. The announcement was made at a meeting held this Monday in Moscow<\/a>, attended by Vladimir Putin, Carlos Ghosn, new Renault F1 pilot Vitaly Petrov, and a gaggle of other functionaries.<\/p>\n

If you think the Lada sponsorship has anything to do with Renault F1 bringing the Russian rookie on board as the full-time #2 driver alongside lead guy Robert Kubica, you’re right. It pretty much has everything to do with it, as both Genii Capital (the majority stakeholder in Renault F1) and Renault-Nissan (25% stakeholders in AvtoVaz, Lada’s parent) actively work to advance their interests in Russia.<\/p>\n

Petrov’s hiring is part of a broader overture toward Russia (on Monday, Ghosn came right out and said that Petrov’s nationality played a role in his selection), and the Lada sponsorship is obviously a reciprocal act. And it may not be the last one, either, as Putin indicated during Monday’s meeting that Russia (i.e. Lada) could increase its sponsorship involvement in the future.<\/p>\n

Clearly, the most important takeaway from all this, however, is that the idea of a shirtless Vladimir Putin<\/a>, watching the Monaco GP from the deck of a Typhoon-class sub moored among the superyachts in Monaco Harbor, no longer seems completely<\/em> outlandish.<\/p>\n

<\/p>\n

\n

Gallery: 2010 Renault R30<\/a><\/strong><\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/div>\n

\n[Source: Renault F1<\/a>, Government of the Russian Federation<\/a> via Autoblog UK<\/a>, Crash.net<\/a>]<\/p>\n

Renault F1: Sponsored by… Lada!<\/a> originally appeared on Autoblog<\/a> on Fri, 05 Mar 2010 10:28:00 EST. Please see our terms for use of feeds<\/a>.<\/p>\n

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Permalink<\/a> | Email this<\/a> | Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Filed under: Motorsports, Marketing\/Advertising, Renault, Russia Renault R30 F1 car – click above for high-res image gallery Renault F1’s got itself a new sponsor: Lada. The Russian automaker’s logo will appear on the R30 racing cars, as seen above, as well as the driver and crew uniforms. The announcement was made at a meeting held […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-393045","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/393045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=393045"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/393045\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=393045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=393045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=393045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}