{"id":40231,"date":"2009-11-11T16:05:02","date_gmt":"2009-11-11T21:05:02","guid":{"rendered":"52447 at http:\/\/www.webpronews.com"},"modified":"2009-11-11T16:05:02","modified_gmt":"2009-11-11T21:05:02","slug":"iab-releases-new-guidelines-for-email-monetization","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/40231","title":{"rendered":"IAB Releases New Guidelines for Email Monetization"},"content":{"rendered":"

The Interactive Advertising Bureau<\/a> (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled "Email Monetization Strategies<\/a>."<\/p>\n

The IAB considers this part of its ongoing efforts to establish a "solid foundation" of guidance and tools for the email marketplace. It provides publishers, agencies and marketers with recommendations and best practices for the successful execution of email marketing campaigns. <\/p>\n

The document covers:<\/strong><\/p>\n

– The use of email newsletters to reach valuable audiences
\n 
\n– Stand-alone email advertising to drive sales and site registration<\/p>\n

– Revenue opportunities and pricing models for email newsletters and stand-alone email advertising
\n 
\n– Descriptions of emerging trends such as video in email campaigns<\/p><\/blockquote>\n

\"iab\"<\/a><\/p>\n

"The email channel offers a unique opportunity to reach consumers with relevant, differentiated and personalized content and messaging," said Sherrill Mane, SVP, Industry Services, IAB. "Email Monetization Strategies provides an in-depth assessment and guide to maximizing the success of email marketing."<\/p>\n

"Email is one of the most effective direct and brand marketing mediums," said Sean O’Neal, Chief Revenue Officer, Datran Media, and co-chair of the IAB’s Email Committee. "These best practices provide the latest information and strategies to marketers and publishers so that they can maximize their email communications with their customers." <\/p>\n

In case you think email is on the way out due to spam or social media, read the reasons why we don’t believe that is the case here and here.<\/p>\n

Related Articles:<\/strong><\/p>\n

> <\/span><\/span>Marketing Best Practices for Long Form Video<\/span><\/span><\/a><\/p>\n

> <\/span><\/span>7 Behavioral Targeting Privacy Principles<\/span><\/span><\/a><\/p>\n

> <\/span><\/span>IAB Announces Guidelines for In-Game Ad Standards <\/span><\/span><\/a><\/p>\n

> <\/span><\/span>IAB Releases Social Advertising Best Practices<\/span><\/span><\/a><\/p>\n

> <\/span><\/span>IAB Rolls Out Click Measurement Guidelines <\/span><\/span><\/a><\/p>\n

> <\/span><\/span>IAB Releases Definitions for Social Media Ad Metrics<\/span><\/span><\/a><\/p>\n

> <\/span><\/span>IAB Releases Video Ad Guidelines<\/span><\/span><\/a><\/p>\n

<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled "Email Monetization Strategies." The IAB considers this part of its ongoing efforts to establish a "solid foundation" of guidance and tools for the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-40231","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/40231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=40231"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/40231\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=40231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=40231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=40231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}