{"id":40265,"date":"2009-11-11T18:37:00","date_gmt":"2009-11-11T23:37:00","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20091111\/0218336893.shtml"},"modified":"2009-11-11T18:37:00","modified_gmt":"2009-11-11T23:37:00","slug":"zombieland-director-goes-after-fans-doesnt-understand-popularity","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/40265","title":{"rendered":"Zombieland Director Goes After Fans, Doesn&#8217;t Understand Popularity"},"content":{"rendered":"<p><b>Charles Vestal<\/b> alerts us to the news that <i>Zombieland<\/i> writer\/director Rhett Reese has apparently be using Twitter to <a href=\"http:\/\/twitter.com\/RhettReese\/status\/5579949183\" >shame<\/a> people who were <a href=\"http:\/\/twitter.com\/RhettReese\/status\/5580390731\" >mentioning<\/a> that they were watching unauthorized copies of <a href=\"http:\/\/twitter.com\/RhettReese\/status\/5580421970\" >Zombieland<\/a> at home, declaring to each one: &#8220;You realize we do what we do for money, right? Same as you.&#8221;  This comes soon after we highlighted some directors and moviemakers have found success by <a href=\"http:\/\/www.techdirt.com\/articles\/20091110\/0133326872.shtml\">embracing<\/a> those who were downloading their movie, recognizing that it was leading to more sales.<\/p>\n<p>And, in fact, at least some of the people that Reese called out <a href=\"http:\/\/twitter.com\/sugarbugslings\/status\/5601020877\" >complained<\/a> that they had actually seen the film multiple times in the theater and planning to <a href=\"http:\/\/twitter.com\/sugarbugslings\/status\/5603075332\" >buy the official DVD<\/a> once it came out as well.  In other words, the reason the movie is downloaded so much is <i>because people like it<\/i>, and yes, they still are supporting the moviemakers.<\/p>\n<p>So, what made Reese lash out at these fans?  You guessed it.  He claimed he had just <a href=\"http:\/\/twitter.com\/RhettReese\/status\/5602552366\" >watched the <i>60 Minutes<\/i> episode on movie piracy<\/a> &#8212; the one that we <a href=\"http:\/\/www.techdirt.com\/articles\/20091101\/1818186751.shtml\">debunked<\/a> for being factually incorrect, and it resulted in him getting angry at these fans, without thinking through the fact that the download might not be a substitute.  But, even after the fans told him they had seen the film multiple times in the theaters, he&#8217;s complaining that this <a href=\"http:\/\/twitter.com\/RhettReese\/status\/5602743257\" >decreases the chances<\/a> of a sequel getting made.  Given the massive popularity of the film &#8212; both in the theater and online &#8212; that seems highly unlikely.  As we&#8217;ve seen before, the popularity of a movie in unauthorized downloads closely correlates with its box office take in many instances.  It&#8217;s rarely a sign of &#8220;lost revenue,&#8221; and quite often a good indicator of actual revenue.  In fact, the details show that <a href=\"http:\/\/torrentfreak.com\/bittorrent-may-kill-zombieland-sequel-writer-claims-091111\/\" >Zombieland has done amazingly well<\/a>, already earning back much more than it cost.  Reese has a strong and loyal fanbase who want to support him and a very successful movie on his hands.  Rather than attacking them, he should look for ways to embrace them and give them more real reasons to buy.<\/p>\n<p><a href=\"http:\/\/techdirt.com\/articles\/20091111\/0218336893.shtml\">Permalink<\/a> | <a href=\"http:\/\/techdirt.com\/articles\/20091111\/0218336893.shtml#comments\">Comments<\/a> | <a href=\"http:\/\/techdirt.com\/article.php?sid=20091111\/0218336893&#038;op=sharethis\">Email This Story<\/a><br \/>\n <br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=1a6a2b322a5ca7886b6fa854000d8a8d&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=1a6a2b322a5ca7886b6fa854000d8a8d&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2225\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=NVY6jWt8GVw:UlPOReHFt1A:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?i=NVY6jWt8GVw:UlPOReHFt1A:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=NVY6jWt8GVw:UlPOReHFt1A:c-S6u7MTCTE\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?d=c-S6u7MTCTE\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/techdirt\/feed\/~4\/NVY6jWt8GVw\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charles Vestal alerts us to the news that Zombieland writer\/director Rhett Reese has apparently be using Twitter to shame people who were mentioning that they were watching unauthorized copies of Zombieland at home, declaring to each one: &#8220;You realize we do what we do for money, right? Same as you.&#8221; This comes soon after we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-40265","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/40265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=40265"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/40265\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=40265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=40265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=40265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}