{"id":402990,"date":"2010-03-08T09:44:47","date_gmt":"2010-03-08T14:44:47","guid":{"rendered":"Gizmodo-5486798"},"modified":"2010-03-08T09:44:47","modified_gmt":"2010-03-08T14:44:47","slug":"research-and-development-apple-vs-microsoft-vs-sony-graphs","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/402990","title":{"rendered":"Research and Development: Apple vs Microsoft vs Sony [Graphs]"},"content":{"rendered":"

<\/a>The core of any long-standing technology company is research and development. Here’s how Apple, Microsoft and Sony’s last decade of spending stack up.<\/p>\n

Note that the first graph shows research and development as a percentage of revenue (to scale the spending by company, since revenues differ so greatly). This next graphic can help you conceptualize the revenue and R&D gap:
\n<\/a><\/p>\n

A Few Interesting Notes:<\/strong><\/p>\n

• Now, Microsoft spends about 17% of their revenue on R&D. Sony spends about 8%. Apple spends less than 4%.<\/p>\n

• If you were to break down the amount of R&D that goes purely to physical (non-software) products sold by Apple and Sony, Sony would spend about $11.5 million per product while Apple would spend about $78.5 million per product. (Of course, that’s rolling the cost OS X and iPhone OS development into Macs and the iPhone, which could be seen as inflating their per product spending.)<\/p>\n

• Microsoft just spends a lot of money in R&D, period—about $9 billion last year in generalized research (that often doesn’t lead to specific products). In terms of percentage growth over the last decade, Apple’s R&D has grown the most (nearly quadrupled) while Sony’s has grown the least (not quite doubled).<\/p>\n

In light of these bare numbers, is it any surprise that Sony is struggling the most<\/a> to capture the hearts and minds of a public hungry for gadgets?<\/p>\n

Sources:<\/p>\n

Apple
\nApple Public Relations<\/a>
\nApple Investor Relations<\/a>
\nApple Insider 2004<\/a>
\nApple Insider 2005<\/a>
\nApple Insider 2006<\/a>
\nApple Insider 2008<\/a>
\nMac Observer<\/a>
\nMicrosoft
\nMicrosoft Investor Relations<\/a>
\nSony
\nSony Investor Relations<\/a><\/p>\n

Research by David Chaid<\/em><\/p>\n



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<\/p>\n","protected":false},"excerpt":{"rendered":"

The core of any long-standing technology company is research and development. Here’s how Apple, Microsoft and Sony’s last decade of spending stack up. Note that the first graph shows research and development as a percentage of revenue (to scale the spending by company, since revenues differ so greatly). This next graphic can help you conceptualize […]<\/p>\n","protected":false},"author":6104,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-402990","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/402990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6104"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=402990"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/402990\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=402990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=402990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=402990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}