{"id":403227,"date":"2010-03-08T18:00:00","date_gmt":"2010-03-08T23:00:00","guid":{"rendered":"http:\/\/news.directindustry.com\/press\/purite\/purite-unveils-its-new-brand-identity-6180-338939.html"},"modified":"2010-03-08T18:00:00","modified_gmt":"2010-03-08T23:00:00","slug":"purite-unveils-its-new-brand-identity","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/403227","title":{"rendered":"Purite unveils its new brand identity"},"content":{"rendered":"<p>To further support its commitment to business growth within its core markets, Purite has developed a new brand identity. With the aim of re-energising and modernising the brand, the new identity will present a fresh and contemporary image to existing and new customers.<\/p>\n<p>Brian Stother, Managing Director from Purite comments, &#8220;This is an exciting time for our organisation.<\/p>\n<p>Our range of new and redesigned products, coupled with a firm commitment to healthcare and laboratories, demonstrates our ability to compete in this dynamic marketplace. Our new identity<br \/>\nfurther strengthens Purite&#8217;s position within the UK and allows our customers to recognise us as a leading provider of water purification solutions.&#8221;<\/p>\n<p>This new identity will support Purite&#8217;s key objectives, which focus on product innovation and excellence in customer relations. <\/p>\n<p>One of its key priorities is to grow its customer base in the laboratory and healthcare markets, an objective which is supported by new product launches for these markets.<\/p>\n<p>The new innovative Select product is Purite&#8217;s third generation of laboratory products and the Centurion 1500, which launched in June, produces unparalleled pure water for single patient<br \/>\nhaemodialysis for use by health care professionals and their patients.<br \/>\nUnderpinning Purite&#8217;s new product launches is a firm commitment to continue to provide world class customer service through its excellent after sales support program. In addition, Purite is investing in a complete overhaul of its customer relationship management system to ensure that it fully understands its customers and their needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To further support its commitment to business growth within its core markets, Purite has developed a new brand identity. With the aim of re-energising and modernising the brand, the new identity will present a fresh and contemporary image to existing and new customers. Brian Stother, Managing Director from Purite comments, &#8220;This is an exciting time [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-403227","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/403227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=403227"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/403227\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=403227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=403227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=403227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}